Deborah Belen
Bethlehem
Summary
Results-driven sales and service professional with leadership experience in both retail and spa environments, seeking an Assistant General Manager position at Hand & Stone. Known for driving membership sales, coaching teams to exceed performance goals, and delivering exceptional guest experiences while supporting daily operations, staff development, and revenue growth.
Overview
3
3
years of professional experience
Work History
Spa Associate
Hand & Stone
Allentown
07.2025 - Current
- Drive membership sales by educating guests on services, benefits, and promotions, consistently contributing to team revenue and conversion goals.
- Deliver exceptional guest experiences through confident consultations, appointment scheduling, and problem resolution, ensuring brand standards are upheld.
- Support daily spa operations by managing front desk flow, handling POS transactions, and collaborating with management to improve efficiency and guest satisfaction.
Lead Cashier
Ulta Beauty
Allentown
09.2022 - 07.2025
- Led front-end operations by supervising cashiers, managing registers, and ensuring smooth transaction flow during high-volume periods.
- Drove loyalty program enrollments and credit card applications through strategic guest engagement and coaching team members on sales behaviors.
- Trained and mentored new associates, reinforced company policies, and supported management with opening/closing procedures and performance tracking.
Education
Associates Degree of Arts - Business Administration
Northampton Community College
Northampton, PA12-2025
Skills
- Sales Leadership:
Drove store revenue by consistently exceeding individual and team goals
- Team Development:
Facilitated "chat ins" and "chat outs" to align cashier goals and provided hands-on training for new hires
- Operational Excellence:
Managed high-volume operations, including register opening/closing, associate exit inspections, and complex guest transactions
- Conflict Resolution:
Resolved guest concerns professionally to maintain a positive brand experience, utilizing strong problem-solving skills under high-traffic pressure
- Membership Conversion:
Achieved monthly sales targets by educating guests on lifestyle programs and converting first-time clients into recurring spa members
- Technical Scheduling:
Proficiently managed the Zenoti platform to schedule appointments, manage therapist availability, and process guest payments
- Client Relationship Management:
Acted as the primary point of contact, managing a multi-line phone system and greeting guests to ensure an excellent wellness experience
- Administrative Oversight:
Maintained precise client records, handled intake documentation, and oversaw spa cleanliness and laundry rotations to uphold professional cleanliness standards
References
Available upon request.
Languages
Spanish
Native/ Bilingual
Timeline
Spa Associate
Hand & Stone
07.2025 - Current
Lead Cashier
Ulta Beauty
09.2022 - 07.2025
Associates Degree of Arts - Business Administration
Northampton Community College