DESMOND MIRERA
Philadelphia
Summary
Results-oriented professional with extensive experience in fashion photography and creative direction. Skilled in project management, attention to detail, and collaboration with diverse teams, leading campaigns that achieve high engagement and sales.
Overview
2027
2027
years of professional experience
Work History
Creative Director
LITE, Research
Philadelphia, PA
2020 - 2026
- Led creative teams to develop and produce bold marketing campaigns for independent fashion brands and collaborated with major companies. across various media platforms.
- Directed brand strategy initiatives, ensuring alignment with original company vision.
- Oversaw project timelines, creative budget and resource allocation for multiple concurrent projects.
- Helped develop brand imagery for multiple independent streetwear & womenswear brands to reach over 7 & 6 figures in sales in a short amount of time due to precise market targeting & bold campaigns for social media ads.
Creative Director
HeirWave Music Group
Virginia Beach, VA
2020 - 2022
- Help developed a distinct image for artists & label with multi-media, copywriting for social media posts, and branding by graphic design and visuals.
- Analyzed market research to inform creative direction and optimize campaign effectiveness such as current music trends, visual aesthetics, and current platforms.
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
Photographer
Freelance
Philadelphia, PA
2019 - Current
- Captured high-quality fashion imagery for editorial and commercial projects.
- Collaborated with stylists and designers to ensure visual alignment with brand identity.
- Edited and retouched images using Adobe Creative Suite to achieve polished final results.
- Photographed high-quality images for various print and digital projects.
- Managed team of photographers for special projects.
- Handled fashion campaigns from early stages of creative decks, researching, casting, model shots, product shots, editing and publishing in timely execution.
Videographer
Freelance
Philadelphia, PA
2019 - Current
- Developed compelling video content for diverse clients, enhancing brand storytelling and engagement.
- Operated professional video equipment, ensuring high-quality visuals and audio in various settings.
- Utilized social media platforms to distribute content, increasing visibility and audience reach for client projects.
- Improved overall brand image through consistent attention to detail in all aspects of video production.
- Worked on major campaigns for Mitchell & Ness, Eagles, and music companies such as UMG and Live Nation.
Graphic Designer
Freelance
2020 - Current
- Designed compelling visual content for diverse client projects, enhancing brand identity and engagement.
- Developed marketing materials, including social media graphics, to support promotional campaigns.
- Utilized Adobe Creative Suite to create high-quality graphics and layouts for print and digital platforms.
- Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
- Developed graphics and visual content for social media campaigns.
- Developed original designs for print media.
Education
High School Diploma -
Pencader Charter High School
New Castle2013
High School Diploma -
Christiana High School
Newark06.2015
Skills
- Visionary thinking
- Brand Storytelling
- Content Strategy
- Fashion Photography
- Brand Strategy
- Copywriting
- Video editing
- Visual Branding
- Director of photography
- Attention to detail
Affiliations
- PRDX Clothing
- ShootFirst
- Karma7
- LITE, Research
- HeirWave Music Group
Timeline
Creative Director
LITE, Research
2020 - 2026
Creative Director
HeirWave Music Group
2020 - 2022
Photographer
Freelance
2019 - Current
Videographer
Freelance
2019 - Current
Graphic Designer
Freelance
2020 - Current
High School Diploma -
Christiana High School
High School Diploma -
Pencader Charter High School