Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Diane Lance

Allentown

Summary

  • To obtain a position that will offer challenging use of my experience, knowledge and skills in marketing, customer service, public relations and business development to its greatest potential.
  • Twenty + years of marketing, promotion and communications experience
  • Excellent organizational and communications skills
  • Ability to relate and interact with corporate, advertising and public relations communities
  • Experienced in the development, administration and presentation of marketing solutions, programs and events to corporations
  • Working knowledge of computers and a variety of software programs
  • Skilled in organizing and facilitating a variety of campaign and fund raising events
  • Flexible and creative with the ability to handle deadlines
  • Ability to prioritize, organize and multi-task in fast paced environments

Overview

27
27
years of professional experience

Work History

Inventory Operations Manager

Weis Markets Inc
05.2025 - Current
  • Oversaw inventory management processes, ensuring accurate stock levels and timely replenishment.
  • Streamlined operations through implementation of advanced inventory tracking systems and technologies.
  • Led cross-functional teams to enhance supply chain efficiency and reduce operational costs.
  • Developed training programs for staff on best practices in inventory control and safety protocols.
  • Analyzed inventory data to identify trends, optimizing stock turnover rates and minimizing waste.
  • Established strong vendor relationships, negotiating favorable terms to improve procurement processes.
  • Conducted regular inventory audits to maintain data integrity and inform purchasing decisions accurately.

Front Desk Receptionist

Bennett Land Rover Jaguar
06.2023 - 05.2025
  • As a receptionist, I answer all incoming phone calls, whether it be for the sales people the service department the parts department.
  • I stock in all new and used vehicles in a system called Reynolds & Reynolds.
  • Other duties are assigned as needed.
  • I greet all customers and set them up with a sales associate.
  • I am the face of Bennett jaguar Land Rover.

Administrative Assistant

Mission Veterinary Specialists
05.2021 - 05.2023
  • Schedule appointments, answer six client lines along with four additional veterinarians' lines for a practice with six veterinarians and over 20,000 clients.
  • Check in and check out clients/patients, create accounts for new clients, process credit card and check payments.
  • Read and enter veterinarians' notes into patient account records.
  • Dispense medications prescribed by veterinarians.
  • Assign priority of patient care with clients who call in in for care and schedule appointments appropriately based on necessary level of care required.

Assistant Front End Manager

Weis Food Markets
11.2020 - 05.2021
  • Co-managed the front end of grocery store.
  • Managed the Customer Service Desk, performing Western Union, Money Order and Bill Pay transactions.
  • In charge of cash office, safe counting, register tills and all incoming/outgoing monies.
  • Reported to Store Assistant Manager all situations arising in the store.

Prime Now Shopper

Whole Foods Market
01.2020 - 11.2020
  • Shop orders for Prime customers.
  • Managed Customer Service Booth and served as Cashier as needed.

Lead, Giant Direct

Giant Food Stores
03.2019 - 01.2020
  • Opened department, from set-up of space to training staff and operation.
  • Shopped orders, delivered to customers, managed paperwork and invoicing with each account.
  • Handled all customer suggestions and objections.
  • Built customer base, nurtured family shopping experience by assessing and addressing their needs.

Donor Resources Representative

Miller Keystone Blood Center
09.2015 - 12.2019
  • Seek out businesses and organizations to become involved in the mission of Miller Keystone.
  • Set up Blood Drives and work with the designated coordinators of each business.
  • Manage a staff of 4 to 10 people to set up each Blood Drive, coordinating driver of Bloodmobile and in-house coordinator.
  • Arrange public speaking events to enlighten and encourage outside businesses and organizations of the need for blood donors.
  • Manage a client list of 85 to 100 businesses and seek to meet goals for blood donations.

Event Coordinator and Account Executive

iHeart Media
10.2012 - 09.2015
  • Negotiate and manage marketing and advertising for an ongoing account list of 60+ clients.
  • Developed and executed all events taking place for four radio stations including two annual bridal shows for ten years, annual Taste of Home Cooking shows for three years and all media-sponsored Miller Keystone Blood Center blood drives.
  • Hosted civic, charitable and promotional events.
  • Made public appearances at community and private events to represent clients.
  • Created, developed and executed marketing campaigns for clients.
  • Marketed and prospected potential and new clients for iHeart Media and their associated agencies.
  • Solicited funding for broadcast and non-broadcast projects, special events, web streaming and other off-air projects.

Receptionist

B. Braun Manufacturing
11.2010 - 10.2012
  • Cross-trained in customer service to fill in for employees on leave.
  • Answered and directed all incoming calls, coordinated daily mail and mass mailing projects.
  • Maintained sales lead database.
  • Used product, document and blueprint knowledge to answer and address client inquiries for a variety of departments.

Event Coordinator and Account Executive

Clear Channel Radio
09.2000 - 10.2010
  • Negotiate, manage, service and maintain an ongoing account list of over 60 clients.
  • Prospect, sell, service and market potential and new clients - both agency and local direct.
  • Negotiate and encourage new business based on industry standards.
  • Develop, initiate and executed marketing campaigns for individual clients.
  • Coordinated all Trade Events held within Clear Channel, Allentown.
  • Responsible for all event budgets.

Account Executive and On-Air Personality

Citadel Radio
03.1998 - 09.2000
  • Assist with voice over and production of paid and non-paid spots required to run on the station.
  • Maintained a positive and approachable attitude when interacting with listeners and clients.
  • Prepared and delivered news, sports and weather reports, gathering and rewriting material so that it would fit within time slots allowed while conveying the required information.
  • Designed and presented marketing campaigns to prospective clients to encourage business growth.

Education

High school diploma - Business

Liberty High
Bethlehem, PA

On Air Broadcast -

KIIS BROADCASTING SCHOOL
Los Angeles, CA

Skills

  • Project Coordination
  • Public Relations
  • Fundraising
  • Presentation Skills
  • Event Planning
  • Public Speaking
  • Account Management
  • Administrative Experience
  • Clerical Experience
  • CRM Software
  • Office Management
  • Medical office experience
  • Medical terminology
  • Customer service
  • Customer support
  • Leadership
  • Microsoft Word
  • Communication skills
  • Microsoft Office
  • Computer skills
  • Salesforce

Personal Information

Total Experience: Twenty + years of marketing, promotion and communications experience

Timeline

Inventory Operations Manager

Weis Markets Inc
05.2025 - Current

Front Desk Receptionist

Bennett Land Rover Jaguar
06.2023 - 05.2025

Administrative Assistant

Mission Veterinary Specialists
05.2021 - 05.2023

Assistant Front End Manager

Weis Food Markets
11.2020 - 05.2021

Prime Now Shopper

Whole Foods Market
01.2020 - 11.2020

Lead, Giant Direct

Giant Food Stores
03.2019 - 01.2020

Donor Resources Representative

Miller Keystone Blood Center
09.2015 - 12.2019

Event Coordinator and Account Executive

iHeart Media
10.2012 - 09.2015

Receptionist

B. Braun Manufacturing
11.2010 - 10.2012

Event Coordinator and Account Executive

Clear Channel Radio
09.2000 - 10.2010

Account Executive and On-Air Personality

Citadel Radio
03.1998 - 09.2000

High school diploma - Business

Liberty High

On Air Broadcast -

KIIS BROADCASTING SCHOOL

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Diane Lance