Don Hoegg, Jr.
Philadelphia
Summary
Marketing and communications professional with a strong track record of building social engagement through custom graphics, data-led storytelling, SME interviews, and interactive campaigns that significantly grow audience reach.
Overview
10
10
years of professional experience
Work History
Content Marketing Manager
Auriemma Roundtables
02.2024 - Current
- Responsible for storytelling and brand building through designed one-pagers and infographics, social media campaigns, direct email marketing, and thought leadership across four brands.
- Roughly tripled social media followers and website traffic in 12 months by developing content campaigns, creating custom graphics and infographics clarifying complex data insights, and driving engagement through polls, downloadable assets, and SME-informed storytelling.
Principal Consultant
DM Hoegg Consulting, LLC
02.2023 - Current
- Provides full-service communications and strategy consulting. Clients were historically in financial services; focus has since shifted to nonprofits.
Content Strategy Manager
Smart USA Co
12.2021 - 02.2023
- Led the fintech startup’s thought-leadership initiative, collaborating across the organization to conceive, draft, circulate, publish, and promote campaigns showcasing Smart’s expertise.
- Created internal and external communications, including executive messaging, media talking points, and social media content.
Senior Communications Specialist
PCS Retirement
01.2018 - 11.2021
- Collaborated with operations, legal, and sales SMEs to deliver enterprise, one-off, operational, and crisis communications for a rapidly growing financial-services firm.
- Developed and executed a communications campaign supporting a large-scale brand transformation following the acquisition of a competitor.
Assistant Managing Director
City of Philadelphia
06.2016 - 12.2017
- Built the Salesforce communication system for Philly 311, enabling users to successfully submit, track, and follow up on service requests. Improved communication contributed to raising the Net Promoter Score from 7.0 to 9.1.
Education
MPA - Public Finance
University of Pennsylvania
BA - Political Science & Economics
Temple University
Skills
- Social media campaigns
- Digital storytelling
- Brand building
- Change management
- Marketing copy
- Infographics & brochures
- UX
- Financial services
- Fintech
- ERISA policy analysis
- Consumer finance
- Retirement services
- Adobe
- Canva
- Excel
- Google Analytics
- Social media management
Timeline
Content Marketing Manager
Auriemma Roundtables
02.2024 - Current
Principal Consultant
DM Hoegg Consulting, LLC
02.2023 - Current
Content Strategy Manager
Smart USA Co
12.2021 - 02.2023
Senior Communications Specialist
PCS Retirement
01.2018 - 11.2021
Assistant Managing Director
City of Philadelphia
06.2016 - 12.2017
BA - Political Science & Economics
Temple University
MPA - Public Finance
University of Pennsylvania