Edward Allen
Yardley
Summary
Creative professional with proven track record in leading innovative design projects. Adept at fostering team collaboration and delivering compelling visual communication strategies. Known for reliability and flexibility in dynamic environments while excelling in design software and leadership.
Overview
6
6
years of professional experience
Work History
Senior Art Director
Freelance
05.2023 - Current
- Developed and executed compelling visual concepts for multi-platform campaigns, driving brand engagement and client satisfaction.
- Collaborated with clients to translate business objectives into impactful creative solutions, resulting in measurable ROI improvements.
- Led the design and branding process for diverse projects, from concept through delivery, with a focus on innovation and storytelling.
- Mentored junior designers, fostering a culture of creativity, growth, and excellence in the creative process.
- Notable clients include: Airbnb, Venmo, Microsoft, PayPal, Panera, Modelo, Live Sports on Max, Weight Watchers, Favor
Art Director
Mojo Supermarket
08.2021 - 05.2023
- Conceptualized and designed successful ad campaigns for Truth Initiative, Bleacher Report, Hydrow, Youtube Gaming, and new business
- Owned every step of the creative process from ideation to client presentations, to production and post production
- Designed with limited oversight, and had the full trust of Creative Directors to accomplish goals on tight timelines
- Presented directly to C-Suite of companies, showing exceptional presentation and leadership skills in the process
- Traveled to London for a campaign commercial shoot as the sole creative, and worked directly alongside the film director to make sure the creative needs of the client were met
- Accolades: After Truth's commercial campaign launched,1 million users signed up for Truth's "This Is Quitting Program"
- Accolades: After ad campaign launched, traffic to Bleacher Report's NHL on TNT programming increased500% with the target Gen Z market
Art Director
Goodby Silverstein and Partners
10.2020 - 08.2021
- Conceptualized creative ad campaigns for Panera Bread, Xfinity, and HP Printers
- Led campaigns under tight timelines and worked directly under Creative Directors
Junior Art Director / Art Director
Preacher
10.2018 - 08.2020
- Ideated on out of home campaigns for Netflix, Fanta, and StreetEasy
- Created an conceptualized experiential campaigns for the launch of the ACC Network, and Knob Creek while also working on new business
- Achieved promotion from junior AD to mid-level AD by accomplishing goals and working under tight timelines
- Accolades: Won Communication Arts awards for design on StreetEasy and Fanta campaigns
Education
Masters of Science - Business and Branding
Virginia Commonwealth University
Richmond, VA05.2018
Bachelors - Advertising
Boston University
Boston, MA05.2016
Skills
- Social media content
- Print design
- Visual storytelling
- Photography direction
- Layout design
- Graphic design software
- Conceptual thinking
- Creative direction
- Digital design
- Typography expertise
- Color theory
- Design strategy
Timeline
Senior Art Director
Freelance
05.2023 - Current
Art Director
Mojo Supermarket
08.2021 - 05.2023
Art Director
Goodby Silverstein and Partners
10.2020 - 08.2021
Junior Art Director / Art Director
Preacher
10.2018 - 08.2020
Bachelors - Advertising
Boston University
Masters of Science - Business and Branding
Virginia Commonwealth University
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