Erin Haug
Nazareth
Summary
Proactive professional recognized for strong leadership in business development. Expertise in stakeholder management and cross-functional collaboration, driving successful initiatives that enhance market presence and achieve sustainable growth.
Overview
11
11
years of professional experience
Work History
Director of Business Development
Drink Modern Technologies
08.2025 - Current
- Developed strategic partnerships with 3-tier wholesalers and retail accounts to enhance market presence and drive revenue growth.
- Conducted market analysis to identify emerging trends and business opportunities.
- Collaborated with cross-functional teams to align business development strategies with company goals.
- Presented innovative solutions to potential clients, fostering strong relationships and trust.
- Navigated legislative changes that required extreme business changes
- Supported senior leadership in developing long-term business strategies for sustainable growth.
- Provided insights on competitive landscape, informing decision-making for product development initiatives which included a full brand line launch of functional beverages that are gaining increased traction in mass retail.
- Championed organizational change initiatives that resulted in streamlined operations and significant cost savings for the company.
- Collaborated cross-functionally with sales, marketing, and operations teams to ensure seamless execution of business development initiatives including but not limited to trade shows, account events, samplings and more.
- Cultivated strong relationships with key stakeholders and ownership both internally and externally to optimize revenue growth.
- Spearheaded client retention efforts by providing exceptional service and fostering long-term professional relationships built on trust and mutual respect.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
Category Manager
Gopuff
10.2022 - 08.2025
- Developed strategic partnerships with brands such as Coca-Cola, PepsiCo, RedBull, Monster and many more to enhance market presence and drive revenue growth.
- Provided insights on competitive landscape, informing decision-making for product development initiatives to be a pioneer in the e-commerce retail landscape.
- Supported senior leadership in developing long-term business strategies for sustainable growth including but not limited to joint business planning with the world's largest beverage brands.
- Conducted market analysis to identify emerging trends and business opportunities to implement new category launches and brand campaigns to drive incremental growth.
- Collaborated with cross-functional teams to align business development strategies with company goals reducing waste and driving growth and expansion with subsets of opportunities such as Starbucks Cafe launches.
- Presented innovative solutions to potential clients, fostering strong relationships and trust.
- Developed and implemented forecasting and demand planning strategies to drive revenue growth without loss.
- Trained and led an overseas team of 8 for data entry and item forecasting, setup, purchasing and item troubleshooting.
- Oversaw a team of 2 or more employees at any given time.
- Negotiated, prepared, and signed contracts with clients.
- Analyzed market trends to inform product assortment and pricing strategies.
Buyer
Primo Produce
07.2022 - 10.2022
- Assessed market trends to guide purchasing strategies and maximize inventory efficiency.
- Negotiated contracts with suppliers to secure favorable pricing and terms.
- Managed vendor relationships with partners such as Hungry Root, Purple Carrot, US Foods and more, ensuring consistent quality and timely delivery of products.
- Collaborated with cross-functional teams to forecast demand and align purchasing decisions.
- Developed routing strategies to ensure the product reached each destination in the highest quality.
- Reviewed purchase orders for accuracy, ensuring compliance with company policies and specifications.
- Coordinated with internal divisions to analyze needs and define purchasing specifications.
Associate Category Manager
GoPuff
03.2020 - 08.2022
- Developed and executed category strategies to enhance product assortment and drive revenue growth.
- Analyzed market trends and consumer behavior to inform pricing strategies and promotional initiatives driving top line growth in collaboration with supplier partners.
- Developed strategy for the network use in efficiently purchasing product through the 3-tier distribution network.
- Monitored key performance indicators to assess category performance and identify areas for improvement with a constant flow of in and out product tests.
- Trained and mentored junior team members on best practices in category management and analytics tools.
- Analyzed SKU-level performance on an ongoing basis to inform assortment optimization decisions based on sales velocity, margin contribution, and consumer feedback data points.
- Improved margin performance by negotiating favorable supplier contracts and optimizing cost structures.
- Managed cross-functional teams, streamlining processes for increased productivity and collaboration.
- Conducted thorough market research, identifying new opportunities for expanding product offerings through the full Gopuff, Bevmo!, and Liquor Barn footprint.
- Increased category revenue by launching innovative products that met consumer needs and preferences that led to 15% revenue growth.
- Led successful new product launches with comprehensive go-to-market plans, including positioning, messaging, and channel strategy execution.
Warehouse Supervisor
Aldi Distribution Center
04.2015 - 03.2020
- Supervised daily warehouse operations, ensuring timely order fulfillment and efficient workflow while maintaining efficiency of 100+ order selectors.
- Trained and mentored staff on safety protocols and best practices in inventory management.
- Implemented process improvements that enhanced productivity and reduced operational delays.
- Coordinated shipping schedules to optimize delivery routes and minimize transportation costs for stores located throughout PA, NY, and NJ.
- Supervised warehouse operations by managing employees during shifts while maintaining and efficient pick rate.
- Training employees on best practices to ensure speed and efficiency to supply stores with the correct products and timely deliveries.
- Managed a team of warehouse workers for optimal scheduling, task delegation, and overall productivity.
- Increased accuracy in order fulfillment with thorough quality control checks before shipping orders.
Education
High School Diploma -
Nazareth Area High School
Nazareth, PA06.2009
No Degree - Business Administration And Management
Northampton Community College
Bethlehem, PASkills
- Sales training and leadership
- Key account management
- Vendor management
- Business development
- Microsoft Office Suites
- Fintech
- Encompass
- NielsenIQ
- Industry networking
- Pricing strategy
- Stakeholder management
- Revenue generation
Timeline
Director of Business Development
Drink Modern Technologies
08.2025 - Current
Category Manager
Gopuff
10.2022 - 08.2025
Buyer
Primo Produce
07.2022 - 10.2022
Associate Category Manager
GoPuff
03.2020 - 08.2022
Warehouse Supervisor
Aldi Distribution Center
04.2015 - 03.2020
No Degree - Business Administration And Management
Northampton Community College
High School Diploma -
Nazareth Area High School