Ersila Bruci
Philadelphia
Summary
Results-driven Marketing Manager with expertise in developing strategies to enhance brand visibility and market growth. Skilled in budget management, data analysis, and client relationships. Led cross-functional teams to implement marketing campaigns that elevate brand awareness and drive sales, with strong capabilities in SEO, social media management, and digital marketing analytics.
Overview
6
6
years of professional experience
3
3
Certifications
Work History
Marketing Manager
TV Klan
Tirana
12.2023 - 06.2025
- Developed marketing strategies that increased brand visibility and engagement.
- Led cross-functional teams to execute marketing initiatives aligned with company objectives.
- Coordinated market research to uncover customer preferences and trends.
- Managed budgets and resource allocation for multiple concurrent projects.
- Supervised post-production processes, including editing, color correction, and sound mixing.
- Organized promotional events that expanded audience reach for new seasons and special episodes.
- Facilitated interdepartmental communication to streamline project execution.
- Created presentations showcasing innovative concepts for new or existing programs.
Account Manager & Social Media Manager
ManiaCard Advertisitin
Tirane
09.2021 - 12.2023
- Managed client accounts, strengthening relationships with stakeholders to enhance satisfaction and retention.
- Developed and executed tailored marketing strategies, aligning with client objectives to drive engagement and results.
- Collaborated with creative teams to produce engaging advertising content.
- Analyzed market trends to identify new business opportunities for clients.
- Facilitated communication between clients and internal departments for project alignment.
- Provided performance updates and reports on campaigns, ensuring clients were informed and aligned with project outcomes.
- Implemented customer feedback mechanisms to gather insights and enhance service delivery.
- Created social media strategies to boost sales and brand awareness across various platforms.
Journalist & Post production Specialist
MCN TV
Tirana
09.2019 - 09.2021
- Developed and pursued stories independently and for assignment, covering range of topics and events.
- Researched and wrote news articles on local events and community issues, enhancing community awareness and engagement.
- Generated ideas for feature stories that captured audience interest and drove readership growth.
- Created multimedia content for web-based platforms using video footage and audio recordings.
- Edited and proofread articles to ensure clarity and accuracy.
- Maintained social media accounts, promoting content and engaging with audiences.
- Managed multiple projects simultaneously while maintaining quality standards.
- Developed connections with public relations contacts, securing valuable sources that enriched news stories.
Education
Master of Science - Marketing
Faculty of Economics
Tirane06-2024
Bachelor in Journalism - Journalism And Mass Communication
Faculty of History And Philology
Tirane09-2021
Skills
- Marketing strategy and planning
- Budget management
- Market research and analysis
- Data analysis
- Social media marketing and management
- Client relationship management
- Content creation and curation
- Project coordination
- Brand development and promotion
- Problem solving
- Advertising management
- Marketing campaign management
- KPI tracking
- Public relations and media relations
- Brand-building strategies
- Influencer marketing
- Partnership marketing
- Digital marketing strategies
- CRM management
- Team collaboration
Certification
The Profession of Journalism in the Time of Coronavirus- Konrad Adenauer Foundation
Timeline
Marketing Manager
TV Klan
12.2023 - 06.2025
Account Manager & Social Media Manager
ManiaCard Advertisitin
09.2021 - 12.2023
Journalist & Post production Specialist
MCN TV
09.2019 - 09.2021
Master of Science - Marketing
Faculty of Economics
Bachelor in Journalism - Journalism And Mass Communication
Faculty of History And Philology