Falon Knipe
Stroudsburg,PA
Summary
Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
17
17
years of professional experience
Work History
Marketing Manager
Pocono Mountain Harley-Davidson
01.2012 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, branding campaigns and promotions.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Delivered prompt payment for event vendors, venues, staff and transportation providers.
- Build and managed whole marketing department from the first days of the business
Sales, Marketing & Candle Making
The Candle Shoppe of the Poconos
01.2008 - 03.2022
- Upheld high quality standards by designing inspection protocols for finished products. Measured, mixed, and poured wax materials to create new molds.
- Engaged with customers to effectively build rapport and lasting relationships.
- Greeted customers and helped with product questions, selections, and purchases.
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Retail Sales Associate
Schoch Harley-Davidson
01.2011 - 01.2012
- Greeted customers and helped with product questions, selections, and purchases.
- Answered questions about store policies and addressed customer concerns.
- Helped customers complete purchases, locate items, and join reward programs.
- Developed strong rapport with customers and created positive impression of business.
Vehicle Accident Clean Up
Schlier’s Towing
01.2016 - 03.2021
- Used time management and efficient cleaning methods to meet deadlines.
- Handled equipment, chemicals, and materials properly and with caution.
Education
Bachelor of Arts - Graphic Design
East Stroudsburg University of Pennsylvania
East Stroudsburg, PA05.2018
High School Diploma -
Pocono Mountain East High School
Swiftwater, PA2012
Skills
- Budgeting and Allocation
- Data Analytics
- Customer Acquisition
- Public and Media Relations
- Digital Marketing
- Social Media Marketing
- Social Media Platforms
- Strategic Planning
- KPI Tracking
- Brand Development
- Advertising Management
- Vendor Relations
Timeline
Vehicle Accident Clean Up
Schlier’s Towing
01.2016 - 03.2021
Marketing Manager
Pocono Mountain Harley-Davidson
01.2012 - Current
Retail Sales Associate
Schoch Harley-Davidson
01.2011 - 01.2012
Sales, Marketing & Candle Making
The Candle Shoppe of the Poconos
01.2008 - 03.2022
Bachelor of Arts - Graphic Design
East Stroudsburg University of Pennsylvania
High School Diploma -
Pocono Mountain East High School
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