Summary
Overview
Work History
Skills
Accomplishments
Timeline
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Felicia DiCicco

Bethlehem

Summary

Senior Manager of Marketing with a strong track record in driving business growth through integrated marketing, strategic planning, and client-centric initiatives. Expertise in leading a high-performing team to deliver scalable marketing solutions aligned with business objectives. Proficient in developing data-driven strategies that enhance brand positioning and foster long-term client relationships. Experienced in optimizing media planning strategies to maximize ROI and increase engagement across digital, social, and traditional channels.

Overview

20
20
years of professional experience

Work History

Senior Marketing Manager

CMC Energy Service
Fort Washington
04.2021 - Current
  • Lead a high-performing program marketing team, driving the development and execution of strategic marketing plans for diverse utility energy efficiency programs across commercial, multifamily, and residential sectors.
  • Deliver integrated marketing solutions by overseeing creative strategy, campaign execution, and cross-functional collaboration to meet client objectives, and business goals.
  • Create a marketing segmentation dashboard for multiple utilities using Experian and historical data.
  • Conduct data-driven segmentation and analysis for customer behavior models that enhance program targeting and engagement.
  • Develop comprehensive marketing performance reports, tracking key metrics and benchmarks to assess campaign effectiveness, and inform future strategies to ensure continuous optimization and success.
  • Oversee program budgets, forecasting, invoicing, and marketing performance tracking and results.
  • Optimize marketing processes and workflows through the implementation of new tools, streamlining operations to deliver more efficient, and scalable solutions.
  • Execute strategic omnichannel marketing campaigns, driving measurable growth across programs.
  • Successfully facilitated award submissions, securing multiple gold marketing awards for clients.

Marketing Manager

Meris Inc.
Bethlehem
08.2020 - 04.2021
  • Managed client relationships for a variety of sectors, driving engagement, retention, and growth through strategic marketing initiatives.
  • Spearheaded comprehensive media planning for marketing campaigns, selecting the optimal media channels to achieve maximum reach and ROI.
  • Contributed to design and website development with integrated SEO strategies and analytics tracking.
  • Executed search and display advertising campaigns, utilizing advanced targeting strategies, keyword optimization, and A/B testing to drive traffic, leads, and conversions.
  • Led presentations, offering data-backed insights, and proposing new strategies to increase engagement and revenue.

Operations Generalist

Guardian
Bethlehem
05.2017 - 02.2020
  • Championed internal marketing initiatives as a brand ambassador, including the promotion of a work-from-home program through engaging video content.
  • Collaborated with senior leadership on multiple projects, performing data analysis to enhance outcomes.
  • Provided valuable insights in J.D. Power focus groups.
  • Received a Service Excellence award for exceptional contributions to project execution, process improvement, and client satisfaction.
  • Implemented systems for tracking operational performance and reporting issues.
  • Collaborated with cross-functional teams to address operational challenges.

Regional Account Manager

Cigna Group Insurance
Bethlehem
01.2009 - 05.2016
  • Managed large portfolio, achieving high renewal retention and exceeding sales goals through cross-selling.
  • Developed Small Market Platform, streamlining marketing processes and improving client service delivery.
  • Handled contract renewals and crafted sales proposals to align marketing with business objectives.
  • Ensured program success by implementing consultative marketing strategies and generating new business opportunities.
  • Created and delivered presentations, along with marketing material, for open enrollment events.
  • Instrumental in leading process improvement focus groups as part of the redesign of the billing and claims system.

Senior Client Representative

Cigna Group Insurance
Bethlehem
10.2005 - 01.2009
  • Developed procedures that streamlined processes to enhance the customer service experience.
  • Created and presented administration manuals to all new and existing clients.
  • Maintained and strengthened relationships with both internal and external partners, resulting in a strong and effective business model.
  • Delivered product training and support to enhance client understanding.
  • Ensured compliance with industry regulations related to client services.
  • Conducted needs analysis to identify customer requirements and expectations.
  • Developed strong relationships with existing and potential customers.

Skills

  • Strategic planning and execution
  • Team leadership and direction
  • Client relationship management
  • Partnership development
  • Process optimization
  • Customer acquisition management
  • Customer segmentation
  • Data modeling and analysis
  • Omnichannel marketing
  • Marketing analytics
  • Digital marketing management
  • Media planning

Accomplishments

  • Received Hermes and Marcon Gold Awards - Print Media Advertising/Marketing
  • Recognized in the quarterly manager's meeting for leadership and cross-departmental collaboration
  • Delivered a presentation on "Driving Results through Strategic Marketing and Data-Driven Strategies" as a featured panel speaker in an AESP webinar.
  • Google Ads certified
  • 2-time Gold Circle Sales Award Winner

Timeline

Senior Marketing Manager

CMC Energy Service
04.2021 - Current

Marketing Manager

Meris Inc.
08.2020 - 04.2021

Operations Generalist

Guardian
05.2017 - 02.2020

Regional Account Manager

Cigna Group Insurance
01.2009 - 05.2016

Senior Client Representative

Cigna Group Insurance
10.2005 - 01.2009

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Felicia DiCicco