Gabriella Riva
West Chester,PA
Summary
Professional leader with executive experience ready to drive impactful change. Proven ability to implement strategic initiatives and enhance operational performance. Valued for collaborative team leadership and adaptability to evolving business needs.
Overview
17
17
years of professional experience
Work History
Vice President, Marketing Strategy
JPMorganChase
04.2022 - Current
- Lead and execute marketing strategy across all JPMorganChase consumer credit card products to maintain strong early engagement in spend activation, digital marketing strategy, testing discipline, customer experience improvements, next gen pilots and increased personalization
- Leads customer experience and journey orchestration initiatives to successfully onboard and educate new customers, driving long-term habituation, feature adoption, and sustained engagement through tailored strategies and seamless implementation
- Developed and delivered a customer-centric, holistic strategy to the Card Marketing Leadership Team, focused on enhancing the customer experience and driving deeper engagement
- Successfully secured strategic alignment and critical executive buy-in to advance key business initiatives
- Successfully launched enhanced early lifecycle curriculum on Salesforce Marketing Cloud across Brand/Co-Brand consumer cards demonstrating lift in spend, feature enrollment and digital engagement
- Led the successful execution and on-time delivery of product refreshes and roadmap marketing initiatives across more than 150 campaigns, ensuring strategic alignment, operational efficiency, and impactful market delivery
- New Account Setup Transformation - In partnership with Digital Channels team, created and launched landing page for customers to complete account setup activities within the onboarding journey to drive early spend and feature enrollment behavior
- Alerts Strategy & Process Development - Lead go-to-market strategy in collaboration with Customer Experience and Digital teams, leveraging a deep understanding of current processes to identify key opportunities for enhancing the Alerts experience
- Focused on driving improvements that balance business impact with elevated customer satisfaction and engagement
- Assumed a leadership role in coordinating the Pre- and Post-Campaign Validation Working Group, driving the timely and accurate creation of new procedures and audit-compliant checklists to enhance operational rigor
- Selected to present key requirements and best practices to marketing teams, fostering alignment and adoption
- Recognized with two Value in Action awards for exemplary contribution and impact on process excellence and governance
- Collaborated and fostered strong working relationships with Co-Brand & Brand counterparts, leadership team, creative team and across various lines of business to ensure projects remained on schedule
- Active member of the Culture Club, providing leadership for the Team Building pillar, responsible for planning and executing initiatives that foster collaboration, engagement, and a positive organizational culture
Regional Account Executive & Client Success Team Manager
Scoir, Inc
01.2020 - 05.2022
- Owned the full sales cycle with prospective high school customer and districts to include lead sourcing and relationship building
- Established and currently lead the Client Success Team of 6 to manage all outbound sales efforts & existing accounts
- Trained, mentored and built Client Success Team on the product and business strategy to ensure cross functional alignment
- Assumed responsibility for cross-functional collaboration to relevant staff development, programmatic planning and evaluation
- Executed 100+ new contracts in addition to large high school districts across the U.S
- Developed and crafted implementation plans and timelines to best align with goals and KPIs of customers
- Consistently developed strong and sustainable relationships with clients base
- Analyzed and reported departmental business growth, business trends, and employee statistics on a weekly basis
- Developed training strategy, materials and training schedules for all high schools & districts
- Generated market research to identify business trends, provided business updates to existing clients and conducted customer feedback to discover possible areas of improvement
- Closely collaborate with Marketing Department on new promotional campaigns in order to generate new business
- Managed client on-boarding process, ensuring their expectations and goals were fully met
Associate With Secret Clearance, Contracts Management Support, U.S. Navy
Booz Allen Hamilton
12.2018 - 10.2019
- Successfully managed contracts for the U.S Navy, specifically, the Communications Program Office - Navy Multiband Terminal
- Managed three contracts total in both pre and post awarded phase, over $600 million dollars of Naval equipment and engineering services
- Executed Research and Development Pre-award contract
- Planned, developed, drafted and maintained configuration management over all pre-award documents, tracked all contractual changes between Government contract and engineering teams to ensure on-time Request for Proposal release
- Managed two U.S Navy Contracts in Post-award contract phase, valued over $450M
- Drafted, modified, executed and tracked over 300+ contract modifications, Technical Direction Letter development and the tracking of funds on contract
- Successfully executed Navy procurement and worked with external Naval customers to realize cost savings over $1 million
- Tracked and ensured delivery of all products and data deliverables on contract in a timely manner
- Assumed responsibilities of the Contracting Officer Representative for approximately 6 months while the Government position was filled
- Provided technical assistance within the scope of the contract including interpreting specifications, statement of work, performance work statement, etc.
- Collaborated with Program Managers to oversee the performance of the contract, ensuring Contractor compliance with all requirements included in the statement of work and Contract specifications
- Partnered with the Primary Assistant Program Manager and Contracting Officer Representative on daily activities to ensure proper reporting to management through creation of Weekly Status Reports, coordinated and facilitated Integrated Project Team Meetings, prepared Bi-Weekly updates and developed and distributed briefings
- Liaison between Program Office, Space and Naval Warfare Systems Command (SPAWAR) Government Contracts Team, SPAWAR Comptroller, Legal and Business Financial Manager to ensure compliance and accuracy for all contract execution efforts
- Partnered with upper Booz Allen Hamilton management in interviewing and selecting potential employees, ensuring BAH hired motivated and highly qualified personnel who represented the company's mission and values
Customer Service Manager & Franchise Directory Account Manager
BizBuySell (Costar Group)
08.2012 - 01.2014
- Successfully led all Account Management and Client Services efforts to ensure client satisfaction with products and customer retention
- Oversaw all account management activities for over 250+ advertising accounts on the BizBuySell database
- Sole support for managing ad creation, ad serving, billing and all BizBuySell needs
- Managed advertising revenue budget, ensuring reports were always accurate
- Assisted in identifying business opportunities, building, and executing strategies to improve BizBuySell's products and enhance customer experience
Senior Client Service Associate & Team Lead
LoopNet, Inc. (Costar Group)
08.2008 - 08.2012
- Partnered directly with management to ensure smooth daily operations with the Client Services Team while executing all individual responsibilities
- Selected by management to be the primary support associate for LoopNet owned site, ReactionWeb.com
- Trained LoopNet New Hires in both San Francisco and Glendora, CA offices, ensuring they were knowledgeable on all LoopNet related products and services
- Mentored and led team operations, personnel training, overall oversight of department's responsibilities and initiatives
- Nominated by the Executive Team to represent the company at real estate conferences and expos
- Successfully presented and sold LoopNet products to potential clients, meeting monthly individual sales quotas and department's goals
Education
Bachelor of Arts - Communications, Spanish
University of Arizona
Tucson, AZSkills
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Coaching and mentoring
- Complex Problem-solving
- Business development
- Results-driven
- Customer service
- Documentation and reporting
- Process improvement
- Training and mentoring
- Budget oversight
- Staff training
- Metrics tracking
- Sales and marketing leadership
- OKRs and KPIs
- Market research
- CRM software
- Customer education
- Operational leadership
- Revenue generation
- Performance improvement
Security Clearance
Secret
Timeline
Vice President, Marketing Strategy
JPMorganChase
04.2022 - Current
Regional Account Executive & Client Success Team Manager
Scoir, Inc
01.2020 - 05.2022
Associate With Secret Clearance, Contracts Management Support, U.S. Navy
Booz Allen Hamilton
12.2018 - 10.2019
Customer Service Manager & Franchise Directory Account Manager
BizBuySell (Costar Group)
08.2012 - 01.2014
Senior Client Service Associate & Team Lead
LoopNet, Inc. (Costar Group)
08.2008 - 08.2012
Bachelor of Arts - Communications, Spanish
University of Arizona
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