Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

George Mercado

Mount Joy

Summary

Dynamic Entertainment and Marketing Manager at Cloud 9 Hookah Lounge, adept at driving brand visibility through innovative digital marketing strategies and effective team leadership. Proven success in optimizing campaigns and enhancing customer engagement, leveraging skills in strategic planning and creative direction to achieve impactful results.

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.

Possesses versatile skills in project management, problem-solving, and collaboration. Brings fresh perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.

Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.

Overview

16
16
years of professional experience

Work History

Entertainment and Marketing Manager

Cloud 9 Hookah Lounge Lancaster PA
02.2024 - Current
  • Developed and executed comprehensive marketing strategies to enhance brand visibility and market share.
  • Led cross-functional teams in the design and implementation of integrated marketing campaigns.
  • Analyzed market trends and customer insights to inform product positioning and messaging.
  • Managed digital marketing efforts, optimizing SEO, PPC, and social media initiatives for lead generation.
  • Oversaw budget allocation for marketing activities, ensuring alignment with strategic goals and ROI targets.
  • Implemented performance metrics to evaluate campaign effectiveness, driving continuous improvement across initiatives.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Optimized website content for improved search engine rankings and increased web traffic.

Photographer /Videographer

GM MOTION PICTURES & PHOTOGRAPHY
12.2022 - Current
  • Captured high-quality images for diverse projects, enhancing visual storytelling and client satisfaction.
  • Developed creative concepts for photo shoots, aligning with client visions and brand objectives.
  • Managed equipment setup and maintenance, ensuring optimal performance during shoots.
  • Collaborated with clients to understand their needs, resulting in tailored photography solutions.
  • Edited and retouched photos using industry-standard software, improving overall image quality.
  • Streamlined post-production workflow, reducing turnaround time for final deliverables to clients.
  • Led team in executing large-scale commercial shoots, coordinating schedules and resources effectively.
  • Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
  • Developed strong relationships with clients through clear communication and professionalism.
  • Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
  • Provided exceptional customer service throughout the entire process from initial consultation to delivery of final products.
  • Continuously improved technical skills by staying updated on industry trends and new equipment.
  • Served a diverse range of industries, including weddings, corporate events, fashion shoots, and family portraits.
  • Maintained photography equipment, ensuring gear was in optimal condition for all shoots.
  • Implemented backup strategies for photo shoots, ensuring no critical moments were missed due to equipment failure.
  • Increased social media engagement with captivating images that told compelling stories.

Talent Developement /Associate Creative Director

G STARR ENTERTAINMENT
03.2016 - Current
  • Collaborated with creative teams to develop innovative concepts for various projects.
  • Assisted in the creation of compelling visual content across digital platforms.
  • Supported project management by coordinating timelines and deliverables effectively.
  • Conducted research on industry trends to inform creative strategies and solutions.
  • Participated in brainstorming sessions to generate fresh ideas and approaches.
  • Provided feedback on design drafts to ensure alignment with client objectives.
  • Maintained organized documentation of project assets and resources for easy access.
  • Engaged with clients to understand their vision and translate it into actionable plans.
  • Evaluated emerging technologies and tools to remain competitive, resulting in the implementation of new creative techniques and industry best practices.
  • Increased company visibility by creating eye-catching promotional materials for industry events and tradeshows.
  • Streamlined internal communications by designing visually appealing templates for presentations, reports, and newsletters.
  • Maximized campaign performance through data-driven analysis of metrics, refining messaging, visuals, or targeting as needed.
  • Established strong client relationships through clear communication, understanding of goals, and delivering on expectations.
  • Directed photoshoots and video productions for compelling visual content that resonated with target audiences.
  • Drove the development of award-winning campaigns by championing innovative ideas and collaborating effectively with colleagues.
  • Improved client satisfaction with creative solutions tailored to meet unique business objectives.
  • Managed multiple projects simultaneously, ensuring timely delivery of high-quality work within budget constraints.

Shift Supervisor

Dunkin' Donuts
02.2013 - 11.2019
  • Supervised daily operations, ensuring team adherence to safety protocols and operational standards.
  • Trained and mentored staff on efficient workflow practices and equipment usage.
  • Implemented process improvements, enhancing productivity and reducing delays in service delivery.
  • Coordinated scheduling and task assignments to optimize team performance during shifts.
  • Monitored inventory levels, facilitating timely replenishment to meet operational demands.
  • Resolved customer inquiries and complaints, maintaining high satisfaction levels through effective communication.
  • Analyzed operational workflows, identifying areas for efficiency gains and cost reduction strategies.
  • Trained new employees and delegated daily tasks and responsibilities.
  • Completed store opening and closing procedures and balanced tills.
  • Managed cash handling procedures, maintaining accuracy in financial transactions and minimizing discrepancies in daily reconciliations.
  • Responded to and resolved customer questions and concerns.
  • Helped store management meet standards of service and quality in daily operations.
  • Enforced company policies and regulations with employees.
  • Ensured smooth operations during peak hours by effectively managing resources and staff allocation.
  • Maintained clean and well-organized production areas to avoid violations or unnecessary work delays due to hazards or inefficient layouts.
  • Resolved conflicts among team members diplomatically, promoting a harmonious work atmosphere conducive to collaboration.
  • Conducted routine inspections to check quality and compliance with established specifications.
  • Increased sales performance through effective upselling techniques and staff training initiatives.

Machine Operator

Buck Steel
03.2014 - 12.2016
  • Operated and maintained production machinery, ensuring efficient workflow and minimal downtime.
  • Monitored equipment performance, identifying issues and implementing timely solutions to enhance productivity.
  • Trained new operators on safety protocols and machine operation techniques, fostering a culture of safety.
  • Conducted regular quality inspections, ensuring products met company standards and specifications.
  • Collaborated with team members to optimize processes, resulting in improved operational efficiency.
  • Documented machine performance data, providing insights for process improvements and maintenance scheduling.
  • Implemented preventive maintenance procedures, reducing equipment failures and extending machinery lifespan.
  • Followed detailed instructions to operate machines with accuracy and produce quality products.
  • Set up and adjusted equipment and properly configured machines for daily operation.
  • Complied with company and OSHA safety rules and regulations.
  • Loaded raw materials into machines and unloaded finished products to keep manufacturing process running smoothly.
  • Streamlined workflow by maintaining a clean and organized workstation, adhering to safety protocols.

Supervisor of Operations

Empire Car Wash
02.2012 - 03.2016
  • Oversaw daily operations, ensuring adherence to safety and quality standards.
  • Managed team workflows, optimizing productivity and efficiency across departments.
  • Implemented process improvements that enhanced operational performance and reduced downtime.
  • Trained and mentored staff on best practices, fostering a culture of continuous improvement.
  • Evaluated staff performance regularly, offering constructive feedback designed to promote growth within their roles.
  • Established clear expectations for team members, fostering a positive work environment through open communication and accountability.
  • Adapted quickly to changing business needs, ensuring the operations team was always prepared for any shifts in demand or industry trends.
  • Identified and resolved unauthorized, unsafe, or ineffective practices.
  • Resolved conflicts between employees swiftly and professionally, maintaining a harmonious workplace atmosphere conducive to collaboration.

Soldering Technician

Kalas Manufacturing
03.2013 - 02.2015
  • Operated soldering equipment to assemble electronic components with precision.
  • Ensured adherence to safety standards and protocols during soldering processes.
  • Trained junior technicians on soldering techniques and quality control measures.
  • Conducted regular quality inspections of finished products to maintain high standards.
  • Optimized workflow by implementing new soldering techniques to enhance efficiency.
  • Collaborated with engineering teams to troubleshoot assembly issues and improve designs.
  • Mentored staff on advanced soldering methods, fostering skill development across the team.
  • Reworked, repaired, and adjusted cable assemblies and harnesses to meet safety standards.
  • Operated soldering iron stations to solder connectors to cable assemblies.
  • Interpreted written assembly drawings and work instructions to properly complete tasks.
  • Enhanced product quality by performing detailed soldering tasks on electronic components.
  • Streamlined assembly processes, implementing lean manufacturing principles for optimal efficiency.
  • Consistently met performance targets under pressure while maintaining a strong focus on quality assurance.
  • Input data and specifications into [Software] for recordkeeping and future reference.
  • Contributed to cost reductions by minimizing waste during the soldering process.

Forklift Operator

Soda Stream
10.2010 - 02.2012
  • Operated forklifts to transport materials between storage and production areas.
  • Conducted routine inspections to ensure equipment safety and compliance with regulations.
  • Assisted in training new operators on safety protocols and equipment handling procedures.
  • Coordinated material movement to optimize workflow and enhance productivity within the facility.
  • Implemented best practices for loading and unloading goods, reducing damage risk.
  • Maintained accurate inventory records through systematic tracking of shipments and materials handled.
  • Safely loaded and unloaded trucks using appropriate forklift attachments, reducing the risk of accidents or injuries.
  • Kept warehouse clean and organized by removing debris and returning unused pallets to designated areas.
  • Wrapped pallets in plastic wrap and attached merchandise tags to prepare for shipping.
  • Operated forklift in compliance with OSHA guidelines and organizational policies.
  • Unloaded and stacked materials by raising and lowering lifting devices.
  • Communicated with floor managers to determine merchandise placement.
  • Ensured timely delivery of products by accurately picking orders from storage areas.
  • Maneuvered forklift safely in congested and confined areas using [Skill] and [Technique].

Detailer

Lancaster County Motors
03.2009 - 02.2012
  • Conducted thorough inspections of vehicles for cleanliness and detailing quality.
  • Utilized industry-standard tools and products to enhance vehicle appearance.
  • Managed inventory of detailing supplies, ensuring availability for efficient operations.
  • Trained new staff on detailing techniques and safety protocols.
  • Washed cars and trucks daily for auto dealership.
  • Delivered outstanding results under tight deadlines while maintaining a keen eye for detail throughout all stages of the vehicle cleaning process.
  • Operated buffers, steamers, hoses, vacuums and other equipment to meet service expectations.
  • Cleaned engine and engine compartment with steam cleaning equipment and various cleaning agents to remove grease and grime.
  • Maintained open communication with supervisors regarding progress updates or potential challenges faced during the detailing process, enabling proactive problem-solving and ensuring client satisfaction.
  • Applied wax to vehicle exteriors and buffed to brilliant shine.
  • Maintained clean, tidy and safe work environment.
  • Maintained car detailing equipment and supplies in optimal condition for daily demands.

Education

Associate of Arts - Radio And Television Broadcasting

Hudson Valley Community College
Troy, NY
05-2005

High School Diploma -

SUNY, Oneonta
Oneonta, NY
05-2004

Skills

  • Digital marketing
  • Social media marketing
  • Team leadership
  • Customer relationship management (CRM)
  • Strategic planning
  • Creative direction
  • Marketing campaigns
  • Project management
  • Social media platforms
  • Advertising management
  • Public and media relations
  • Database administration
  • Staff management
  • Data entry
  • Computer operations management
  • Multitasking and organization
  • Application support
  • Digital media management

Languages

Spanish
Professional Working

Timeline

Entertainment and Marketing Manager

Cloud 9 Hookah Lounge Lancaster PA
02.2024 - Current

Photographer /Videographer

GM MOTION PICTURES & PHOTOGRAPHY
12.2022 - Current

Talent Developement /Associate Creative Director

G STARR ENTERTAINMENT
03.2016 - Current

Machine Operator

Buck Steel
03.2014 - 12.2016

Soldering Technician

Kalas Manufacturing
03.2013 - 02.2015

Shift Supervisor

Dunkin' Donuts
02.2013 - 11.2019

Supervisor of Operations

Empire Car Wash
02.2012 - 03.2016

Forklift Operator

Soda Stream
10.2010 - 02.2012

Detailer

Lancaster County Motors
03.2009 - 02.2012

Associate of Arts - Radio And Television Broadcasting

Hudson Valley Community College

High School Diploma -

SUNY, Oneonta

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George Mercado