Hailey R. Rohrer
Cochranville,PA
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Internship
Alvernia University
08.2024 - Current
- Capture, create, and publish content for the university's page, including captions on all social media platforms
- Created over 50 social media posts for the university,s page
- Provide insight to marketing and communications teams to better the university's social presence and reach the targeted audience
- Leading a semester-long video series, interviewing professors and producing content for social media, enhancing campus engagement and academic visibility
Food Service Worker
Cherry Crest Adventure Farm
07.2018 - 11.2024
- Floated flexibly between 4-5 food stands and served and prepared food for customers
- Trained new employees on opening and closing procedures and performance protocols
- Performed shows in front of large audiences and worked in high-stress situations
Social Media Coordinator (Seasonal)
Cherry Crest Adventure Farm
06.2023 - 08.2024
- Brainstorm, film, and edit videos used on social media platforms, including TikTok, Instagram reels, and Facebook
- Provided insight to supervisors on marketing tactics used to improve social presence and cater to our guests' needs
Digital, Visual, Communications Work Study
Alvernia University
09.2022 - 05.2024
- Created social content for Instagram, TikTok, and Facebook that communicated to the target audience and helped grow total followings
- Provide insight to marketing and communications teams to better the university's social presence and reach the targeted audience
- Created the most viewed Instagram reel and TikTok for the university page
Marketing Team
Unity Core Endeavors
09.2023 - 12.2023
- Served on a decision committee and worked collaboratively to select the organization's Chief Executive Officer
- Developed and presented a project proposal for a mid-sized construction company
- Participated in strategic planning, project management, and industry research
Education
Bachelor of Science - Marketing, Digital Media Marketing
Alvernia University
Reading, PA05.2025
Skills
- Teamwork and collaboration
- Quick learner
- Problem-solving
- Multitasking and organization
- Interpersonal and social skills
- Creative and resourceful
- Social media
Certification
- Bloomberg Market Concepts (BMC) – Bloomberg LP (March, 2024)
- Bloomberg ESG Certificate – Bloomberg LP (October, 2024)
Timeline
Marketing Internship
Alvernia University
08.2024 - Current
Marketing Team
Unity Core Endeavors
09.2023 - 12.2023
Social Media Coordinator (Seasonal)
Cherry Crest Adventure Farm
06.2023 - 08.2024
Digital, Visual, Communications Work Study
Alvernia University
09.2022 - 05.2024
Food Service Worker
Cherry Crest Adventure Farm
07.2018 - 11.2024
Bachelor of Science - Marketing, Digital Media Marketing
Alvernia University
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