Ian McLoughlin

Marketing expert fostering growth, platform strategy, and education ecosystem leadership for a category-defining national music education marketplace serving ~200K annual buying customers and ~450K engaged audience and organizations. Builder of scalable growth engines across demand generation, product commercialization, and marketplace expansion through mission-driven storytelling. Architect of multiple enterprise initiatives, including scaling digital distribution from $30K to $30M, launching self-publishing and educator workflow platforms, and modernizing lifecycle marketing infrastructure. Strategic leader operating at the intersection of marketing, product, and technology to create competitive advantage, strengthen retention, and expand ecosystem participation across a hybrid B2B/B2C model. Trusted executive partner contributing to enterprise strategy, platform roadmap, and long-term growth priorities.

• Scaled digital sheet music distribution (ePrint) from ~$30K to ~$30M, establishing a major revenue pillar and accelerating category shift toward digital fulfillment.
• Led implementation of Braze lifecycle marketing platform, enabling advanced segmentation, automation, and customer journey orchestration across B2B and B2C audiences.
• Directed launch of My Score self-publishing platform, expanding supply-side marketplace participation and strengthening network effects.
• Created My Library educator workflow platform, embedding J.W. Pepper into daily teacher processes, increasing retention and long-term customer value.
• Launched accessories category expansion, increasing share of wallet and expanding addressable market.

• Maintain >80% retention across school customers, reinforcing strong institutional loyalty and recurring revenue stability.
• Drive lifecycle strategy supporting ~38% B2C retention through segmentation, personalization, and educator-centric value delivery.
• Align product assortment, demand generation, and customer experience strategy to improve commercialization effectiveness.
• Lead initiatives positioning the company as a platform ecosystem rather than transactional retailer.

• Contribute to enterprise strategy discussions focused on capability building, ecosystem expansion, and long-term competitive positioning.
• Advise leadership on growth investments that strengthen differentiation and create defensible advantages in marketplace model.
• Help guide brand and messaging standards across marketing channels, product experiences, and educator communications to ensure cohesive positioning.
• Support international expansion strategy delivering double-digit growth over three consecutive years.
• Influence e-commerce roadmap and customer experience priorities to support sustained platform adoption.
• Act as cross-functional connector, aligning marketing, product, and technology around strategic growth initiatives.

• Partner with executive leadership, editorial teams, product leaders, and educator community to align messaging, platform strategy, and customer experience.
• Collaborate across decentralized internal teams to improve consistency of brand expression and customer communications.
• Engage directly with educator community to inform storytelling, product direction, and value positioning.
• Advise leadership on communication strategy related to major platform launches and category initiatives.

• Trumpet Player
• Amateur Guitarist
• Dedicated Husband
• Passionate Father
• Avid Golfer
• Curious Traveler

• Enterprise Marketing & Growth Strategy
• Marketplace/Platform Ecosystem Development
• Digital Transformation & Martech Modernization
• Product Commercialization & Assortment Strategy
• Lifecycle Marketing & Retention Strategy
• Business Development & Category Expansion
• B2B, B2C, B2E Go-to Market Strategy
• Marketing Operation Model Design
• E-commerce Growth & Conversion Optimization
• International Growth Strategy
• Complex Stakeholder Management