Isaac Fabian
Reading,PA
Summary
I blend creative storytelling with analytical, systems-driven marketing to bring clarity and structure to complex ideas. My experience across B2B SaaS, enterprise clients, education, and nonprofits includes building messaging systems, improving conversions, and executing campaigns that drive measurable results. I thrive in roles where creativity and data work together to align teams, strengthen the customer lifecycle, and improve overall marketing performance.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Rubico
Lancaster, PA
01.2023 - Current
- Built messaging systems and frameworks that aligned Sales, Marketing, and Leadership across U.S. and India teams by improving communication consistency, supporting campaign alignment, and strengthening the full customer lifecycle experience.
- Led a company-wide website redesign by coordinating with designers, developers, and leadership to improve conversion paths, strengthen data capture, enhance lead routing, and increase engagement with high-value prospects.
- Developed and executed multi-channel marketing campaigns and nurture cadences using StoryBrand frameworks by improving segmentation, increasing qualified leads, and positioning Rubico as a trusted technology partner across SaaS, enterprise, and nonprofit markets.
- Transitioned into an Account Executive role working with SaaS companies, enterprise clients, and nonprofits, developing deep understanding of lifecycle stages, lead qualification, outbound strategy, and revenue-aligned campaign execution.
Founder
IF Marketing
Reading, Pennsylvania
01.2020 - Current
- Developed StoryBrand-based messaging systems for small and mid-sized businesses, improving campaign clarity, strengthening customer insight alignment, and enabling consistent communication across the full marketing funnel.
- Facilitated strategy workshops for corporate teams by helping cross-functional groups define customer journeys, optimize messaging touchpoints, and improve effectiveness across marketing and sales workflows.
- Partnered with marketing agencies to produce multi-channel campaigns, website funnels, and data-informed narratives that enhanced segmentation, increased engagement, and supported measurable improvements in campaign performance.
Cross-Cultural Church Planter
Pioneers
06.2020 - 12.2023
- Designed and managed storytelling campaigns that increased engagement across culturally diverse communities to strengthen connection and long-term participation.
- Planned and executed monthly community events with Apartment Life, by using targeted messaging and social media promotion to increase resident engagement and retention.
- Developed and facilitated cultural training programs that equipped teams and partner organizations to communicate with clarity and understand needs across diverse faith backgrounds.
Director of College Ministries
Cornerstone Church
09.2016 - 05.2019
- Directed college engagement programs by designing and executing events, retreats, and mentorship initiatives that increased participation, strengthened community, and supported long-term student development.
- Developed and delivered compelling presentations, workshops, and communication materials tailored to diverse audiences, enhancing clarity, storytelling, and audience engagement.
- Founded and managed leadership and mentorship programs that equipped students and staff with practical skills, built trust, and created repeatable processes for growth and community alignment.
Director of Student Ministries
Berks Christian School
06.2013 - 06.2016
- Designed and led weekly school-wide programs for elementary, middle, and high school students, creating engaging content and coordinating with faculty to deliver meaningful educational experiences.
- Organized retreats, leadership conferences, and student development events that strengthened community, fostered personal growth, and provided structured opportunities for student leadership.
- Launched and managed a mentoring initiative that facilitated meaningful staff–student relationships and created a sustainable framework for ongoing guidance and support.
Education
M.Div. - Master of Divinity
Gordon-Conwell Theological Seminary
South Hamilton, MA05-2019
Bachelor of Arts - Pastoral Ministry And Intercultural Studies
Lancaster Bible College
Lancaster, PA05-2016
High School Diploma -
Berks Christian School
Birdsboro, PA06-2012
Skills
- Multi-Channel Marketing
- Campaign Strategy
- Website Optimization
- Lead Generation
- StoryBrand Messaging
- Marketing Operations
Certification
StoryBrand Certified Guide
Timeline
Marketing Specialist
Rubico
01.2023 - Current
Cross-Cultural Church Planter
Pioneers
06.2020 - 12.2023
Founder
IF Marketing
01.2020 - Current
Director of College Ministries
Cornerstone Church
09.2016 - 05.2019
Director of Student Ministries
Berks Christian School
06.2013 - 06.2016
M.Div. - Master of Divinity
Gordon-Conwell Theological Seminary
Bachelor of Arts - Pastoral Ministry And Intercultural Studies
Lancaster Bible College
High School Diploma -
Berks Christian School