Ivan Eloy Barrios Herrera
Master In Business Administration Sales & Marketing
Panama City,Panama
Summary
Visionary, results-oriented, high-calibre professional equipped with an MBA and years of verifiable success in the areas of business development, strategic planning, marketing and multi-unit operations management. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
18
18
years of professional experience
6
6
years of post-secondary education
Work History
National Sales Manager
IMPORTADORA TRANSMUNDI
Panama City, 8
11.2022 - 11.2023
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
- Built relationships with customers and community to establish long-term business growth.
- Coordinated cross-functional teams for product launches, ensuring timely delivery and market penetration.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Managed national sales programs, supervised 8 sales representatives and evaluated KPIs for promotional opportunities
- Developed and assigned monthly sales quotas to over 8 regional sales managers in Panama
- Managed national sales programs, supervised 8 sales representatives and evaluated KPIs for promotional opportunities
- Compiled and analyzed data to determine approaches to improve sales and performance
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives
- Developed and assigned monthly sales quotas to over 8 regional sales managers in Panama
B2B Account Manager
Cable & Wireless
Panama City, 8
05.2019 - 01.2021
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Prepared sales presentations for clients showing success and credibility of products.
- Analyzed client feedback to identify areas of improvement for product offerings and internal processes.
- Established credibility as industry expert by staying abreast of market trends, competitor activities, and emerging technologies.
- Managed accounts to retain existing relationships and grow share of business.
- Utilized CRM tools effectively to track account activity, ensure data accuracy, and maximize efficiency in managing client relationships
National Sales Manager
METALES PANAMA
Panama City, 8
03.2017 - 04.2018
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Implemented systems and procedures to increase sales.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 25% in sales.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Managed sales promotions and marketing strategies on major social media sites.
- Prepared sales presentations for clients showing success and credibility of products.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Identified issues, analyzed information and provided solutions to problems.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Sales Director
RICOH PANAMA
Panama City, 8
02.2011 - 04.2017
- Improved forecasting accuracy by using data-driven insights to inform decision-making processes around inventory management and resource allocation.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Implemented territory management strategies that optimized sales coverage while minimizing travel expenses for field representatives.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Built relationships with customers and community to establish long-term business growth.
- Enhanced customer satisfaction with focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Increased retail customer volume by 20% within first quarter.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Coordinated sales team participation in trade shows and expos, ensuring that staff were well-prepared for presentations and demonstrations.
Sales Executive - Key Accounts
Cable & Wireless
Panama City, 8
02.2006 - 01.2011
- Created sales forecasts to target daily, monthly and yearly objectives.
- Implemented targeted marketing initiatives to increase brand awareness among prospective clients in target industries.
- Built diverse and consistent sales portfolio.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
- Developed, maintained and utilized diverse client base.
Education
MBA - Higher Education Administration
COLUMBUS UNIVERSITY
Panama City, Panama 01.2006 - 12.2006
MBA - Sales And Marketing Education
ULACIT
Panama City, Panama 01.2002 - 12.2002
Bachelor in Marketing And Advertising Adm. - Marketing
UNIVERSIDAD DEL ISTMO
Panama City, Panama 03.1995 - 07.1999
Skills
Sales expertise
undefinedTimeline
National Sales Manager
IMPORTADORA TRANSMUNDI
11.2022 - 11.2023
B2B Account Manager
Cable & Wireless
05.2019 - 01.2021
National Sales Manager
METALES PANAMA
03.2017 - 04.2018
Sales Director
RICOH PANAMA
02.2011 - 04.2017
Sales Executive - Key Accounts
Cable & Wireless
02.2006 - 01.2011
MBA - Higher Education Administration
COLUMBUS UNIVERSITY
01.2006 - 12.2006
MBA - Sales And Marketing Education
ULACIT
01.2002 - 12.2002
Bachelor in Marketing And Advertising Adm. - Marketing
UNIVERSIDAD DEL ISTMO
03.1995 - 07.1999
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