Ivan Eloy Barrios Herrera
Master In Business Administration Sales & Marketing
Panama City,Panama
Summary
Visionary, results-oriented, high-calibre professional equipped with an MBA and years of verifiable success in the areas of business development, strategic planning, marketing and multi-unit operations management. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
18
18
years of professional experience
6
6
years of post-secondary education
Work History
National Sales Manager
IMPORTADORA TRANSMUNDI
Panama City, 8
11.2022 - 11.2023
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
- Built relationships with customers and community to establish long-term business growth.
- Coordinated cross-functional teams for product launches, ensuring timely delivery and market penetration.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Managed national sales programs, supervised 8 sales representatives and evaluated KPIs for promotional opportunities
- Developed and assigned monthly sales quotas to over 8 regional sales managers in Panama
- Managed national sales programs, supervised 8 sales representatives and evaluated KPIs for promotional opportunities
- Compiled and analyzed data to determine approaches to improve sales and performance
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives
- Developed and assigned monthly sales quotas to over 8 regional sales managers in Panama
B2B Account Manager
Cable & Wireless
Panama City, 8
05.2019 - 01.2021
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Prepared sales presentations for clients showing success and credibility of products.
- Analyzed client feedback to identify areas of improvement for product offerings and internal processes.
- Established credibility as industry expert by staying abreast of market trends, competitor activities, and emerging technologies.
- Managed accounts to retain existing relationships and grow share of business.
- Utilized CRM tools effectively to track account activity, ensure data accuracy, and maximize efficiency in managing client relationships
National Sales Manager
METALES PANAMA
Panama City, 8
03.2017 - 04.2018
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Implemented systems and procedures to increase sales.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 25% in sales.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Managed sales promotions and marketing strategies on major social media sites.
- Prepared sales presentations for clients showing success and credibility of products.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Identified issues, analyzed information and provided solutions to problems.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Sales Director
RICOH PANAMA
Panama City, 8
02.2011 - 04.2017
- Improved forecasting accuracy by using data-driven insights to inform decision-making processes around inventory management and resource allocation.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Implemented territory management strategies that optimized sales coverage while minimizing travel expenses for field representatives.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Built relationships with customers and community to establish long-term business growth.
- Enhanced customer satisfaction with focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Increased retail customer volume by 20% within first quarter.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Coordinated sales team participation in trade shows and expos, ensuring that staff were well-prepared for presentations and demonstrations.
Sales Executive - Key Accounts
Cable & Wireless
Panama City, 8
02.2006 - 01.2011
- Created sales forecasts to target daily, monthly and yearly objectives.
- Implemented targeted marketing initiatives to increase brand awareness among prospective clients in target industries.
- Built diverse and consistent sales portfolio.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
- Developed, maintained and utilized diverse client base.
Education
MBA - Higher Education Administration
COLUMBUS UNIVERSITY
Panama City, Panama 01.2006 - 12.2006
MBA - Sales And Marketing Education
ULACIT
Panama City, Panama 01.2002 - 12.2002
Bachelor in Marketing And Advertising Adm. - Marketing
UNIVERSIDAD DEL ISTMO
Panama City, Panama 03.1995 - 07.1999
Skills
Sales expertise
Closing Techniques
Business Objective Analysis
Marketing Strategy Development
Multitasking Abilities
Document Management
Product and Service Promotion
Trend Analysis
Sales expertise
Timeline
National Sales Manager
IMPORTADORA TRANSMUNDI
11.2022 - 11.2023
B2B Account Manager
Cable & Wireless
05.2019 - 01.2021
National Sales Manager
METALES PANAMA
03.2017 - 04.2018
Sales Director
RICOH PANAMA
02.2011 - 04.2017
Sales Executive - Key Accounts
Cable & Wireless
02.2006 - 01.2011
MBA - Higher Education Administration
COLUMBUS UNIVERSITY
01.2006 - 12.2006
MBA - Sales And Marketing Education
ULACIT
01.2002 - 12.2002
Bachelor in Marketing And Advertising Adm. - Marketing
UNIVERSIDAD DEL ISTMO
03.1995 - 07.1999