Jaime Rodríguez
Red Lion
Summary
Strategic, bilingual business development executive with over 15 years of experience driving market expansion, building key client relationships, and leading high-performance teams. Demonstrated success in increasing revenues, optimizing operations, and spearheading global growth strategies. Expertise in franchise development, international sales, and operational oversight across the U.S., Latin America, Europe, and Asia. Recognized for fostering collaborative partnerships, delivering exceptional service, and translating strategic vision into actionable results.
High-performing professional with several years of experience delivering successful improvements for business operations, profitability and team development. Resourceful project manager and compliance specialist to thrive in fast-paced and changing environments. Dedicated to sustaining operational accuracy and delivering results for optimal profitability.
Overview
23
23
years of professional experience
Work History
Area Manager
Cooper-Booth Wholesale Company
Lancaster
06.2022 - 03.2023
- Oversaw end-to-end warehouse operations supporting the distribution of goods to over 250 Royal Farms locations and a network of independent retail stores.
- Directed outbound logistics to ensure timely, accurate delivery of a diverse product line including foodservice, general merchandise, and tobacco products.
- Managed a team of 50+ warehouse staff across multiple shifts, ensuring efficient order fulfillment, safety compliance, and adherence to service-level agreements.
- Coordinated daily replenishment and restocking strategies in alignment with demand forecasts from Royal Farms and independent accounts, minimizing backorders and stockouts.
- Streamlined picking and packing processes using zone-based layouts and barcodes scanning systems.
- Led regular audits and cycle counts to maintain inventory integrity across 15,000+ SKUs.
Project Manager
Abacus Corporation
York
12.2021 - 06.2022
- Oversaw daily operations across a high-volume warehouse environment, managing a workforce of 50+ associates to meet performance and service delivery targets.
- Developed and executed labor planning strategies to optimize staffing, increase throughput, and reduce operational inefficiencies.
- Directed cross-functional team efforts, providing coaching, mentoring, and training to enhance productivity, engagement, and adherence to safety protocols.
- Set and communicated daily operational goals, aligning frontline execution with organizational KPIs and continuous improvement initiatives.
- Spearheaded performance analysis through daily, weekly, and monthly metrics, identifying root causes and implementing corrective actions for sustained improvement.
- Collaborated with executive leadership to drive operational consistency, cost control measures, and strategic warehouse initiatives.
- Led the onboarding and development of over 50 warehouse associates, fostering a results-driven culture focused on accountability and excellence.
- Planned labor, set performance goals, and conducted regular evaluations to drive continuous improvement.
- Delivered accurate, on-time execution of inventory handling, order fulfillment, and documentation procedures aligned with industry best practices.
- Maintained strict adherence to corporate policies and regulatory standards, ensuring operational integrity and workforce discipline.
- Championed continuous improvement efforts to streamline workflows, increase operational agility, and support business growth.
International Sales & Development Manager - Outbound Europe
Europcar Mobility Group (Rhodium Car Rental, GoldCar & Inter-Rent)
Miami
11.2016 - 01.2021
- Designed and implemented comprehensive sales and marketing strategies to increase brand awareness and drive business from the Americas outbound to European destinations.
- Represented the company at international trade shows, building strategic relationships and expanding client portfolios.
- Monitored market behavior and provided data-driven insights to optimize team performance and revenue growth.
- Contributed to company growth from $300K in 2017 to over $10M in 2019.
- Oversaw customer experience improvements, leading to higher satisfaction and loyalty.
- Scaled the international sales department implementing performance-driven compensation programs.
Intl. Sales & Development Regional Manager
Enterprise Holdings, Inc. (Alamo Rent A Car, National Car Rental, Enterprise Rental Car)
Ft. Lauderdale
06.2013 - 11.2016
- Led sales and marketing initiatives targeting Latin America, the Caribbean, and Asia markets, resulting in revenue growth from $2M to $28M from 2013 to 2016.
- Worked with key partners and tour operators to develop new initiatives that maximized revenue opportunities into North America.
- Supported General Sales Agents with tools, training, and strategies to optimize sales outcomes.
- Spearheaded the successful regional rollout of SQI (Service Quality Index), significantly improving customer service benchmarks for Alamo Rent A Car & National Car Rental in Latin America and the Caribbean, improving all areas of service.
- Developed unique travel products tailored to international markets, enhancing brand competitiveness.
- Contributed to the growth of new and existing Latin America, the Caribbean and Asia accounts.
- Fostered and strengthened relationship with existing and new partners.
- Participated on all relevant tradeshows, connecting with existing partners and establishing contact with new potential partners.
- Worked closely with customer relation executives to provide customers and partners with a completely satisfy experience.
President & CEO
Platinum Protective & Consulting Group
Miami
03.2010 - 05.2013
- Directed executive protection operations for VIPs and celebrities, including over 150 international dignitary assignments.
- Built and maintained strategic partnerships with law enforcement and security agencies across 15+ countries.
- Led staff training, policy development, and operational execution to ensure top-tier protection services.
- Provided security consulting to many organizations and companies.
- Cultivated and maintained excellent working relationships with city, county and state law enforcement agencies.
- Developed key national and international relationships through focused efforts that allowed us to work with airports, hotels, and arena security departments.
- Responsible for the training and certification of all agents to comply with state and local laws.
- Ensured competitive edge through consecutive trainings and live practice scenarios.
International Franchise Development Manager
Vanguard Car Rental USA, Inc. (Alamo Rent A Car & National Car Rental)
Ft. Lauderdale
02.2000 - 02.2010
- Promoted multiple times within the organization, ultimately leading international franchise development across Latin America, the Caribbean, and Asia.
- Managed franchise revenue growth from $8.7M in 2001 to over $253M by 2010 through targeted marketing and pricing strategies.
- Developed automated revenue management tools in partnership with IT and operations, optimizing pricing across 200+ international locations.
- Trained and mentored franchise partners on leadership, service quality, and product innovation to align with global brand standards.
- Orchestrated annual franchisee summits to foster collaboration and share strategic business insights with stakeholders.
- Led successful customer service initiatives that reduced international complaint rates by 94% over nine years.
- Member of call center executive team, providing effective solutions that empowered agents to make rational decisions without the intervention of a manager, lowering customer waiting time.
Education
Bachelor of Business Administration -
Florida International University
01.2015
Skills
- International Sales & Market Expansion
- Business Development Strategy
- Key Account Management
- Revenue Management
- Conflict Resolution
- Team Leadership and Coaching
- Contract Negotiations
- Franchise Operations
- CRM & Client Retention
- Team Leadership & Talent Development
- Strategic Planning & Execution
- Multilingual Communication (English & Spanish)
- Team leadership
- Customer service
- Revenue management
- Coaching and mentoring
Volunteer Experience
Security Director, King Jesus International Ministry, Miami, FL, 01/07, 08/12, Oversaw all aspects of security, safety, and risk mitigation for a high-volume religious institution, including executive protection (local & international)., Led proactive safety training programs for leaders and volunteers across affiliated ministries., Collaborated with leadership to enforce risk protocols and ensure event security.
Certifications And Technical Skills
- Customer Relationship Management (CRM)
- Strategic Planning
- New Business Development
- Turnaround & High-Growth Strategies
- Contract Negotiations
- Operations Management
- Key Accounts Management
- Microsoft Office Suite (Word, Excel, PowerPoint)
- IOS Proficiency
- CPR/AED Certification (Adult/Child/Infant)
Timeline
Area Manager
Cooper-Booth Wholesale Company
06.2022 - 03.2023
Project Manager
Abacus Corporation
12.2021 - 06.2022
International Sales & Development Manager - Outbound Europe
Europcar Mobility Group (Rhodium Car Rental, GoldCar & Inter-Rent)
11.2016 - 01.2021
Intl. Sales & Development Regional Manager
Enterprise Holdings, Inc. (Alamo Rent A Car, National Car Rental, Enterprise Rental Car)
06.2013 - 11.2016
President & CEO
Platinum Protective & Consulting Group
03.2010 - 05.2013
International Franchise Development Manager
Vanguard Car Rental USA, Inc. (Alamo Rent A Car & National Car Rental)
02.2000 - 02.2010
Bachelor of Business Administration -
Florida International University