Janisse Mendieta
Panama City
Summary
Results-driven Trade Marketing Manager with extensive experience leading multi-million-dollar portfolios across Latin American markets, delivering consistent double-digit growth through strategic portfolio management, market expansion, and revenue optimization. Proven expertise in B2B/B2C strategies, high-value account management, and cross-functional leadership. Skilled in developing data-driven campaigns, maximizing ROI on trade investments, and executing high-impact launches across diverse retail channels. Fluent in English and Spanish, with a track record of aligning marketing, sales, and category strategies to exceed business objectives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Trade Marketing Manager (previously Marketing Specialist)
Procter & Gamble – Latin America
07.2020 - Current
- Oversee 48% of gross sales in the Personal Care segment across multiple Latin American markets, representing a $44M portfolio with 30% YoY growth in the second year.
- Initially managed 14% of segment gross sales ($11M portfolio), delivering 8% growth in the first year through targeted initiatives and strategic country-level launches.
- Lead end-to-end planning and execution of marketing and trade strategies for supermarkets, hypermarkets, pharmacies, traditional channels (HFS), and club retailers including PriceSmart, Costco, and Sam’s.
- Achieved +22.7 share point growth in PriceSmart vs. prior year and introduced a pallet positioning for Secret Gel Deodorant, expanding category penetration.
- Directed a $1.4M trade investment budget, optimizing allocation across countries to maximize ROI on promotional campaigns, product launches, and in-store activations.
- Drove double-digit gross sales growth in key markets such as Ecuador and the Dominican Republic through portfolio strategy optimization, shopper-centric promotions, and execution excellence.
- Coordinated with cross-functional teams to ensure flawless initiative rollouts, aligning marketing, sales, and category strategies to meet local market demands.
Project Manager
Dell Technologies
01.2020 - 06.2020
- Oversaw end-to-end execution of 10–15 high-value installation projects per month for enterprise clients across North America.
- Maintained strict control over project timelines, processes, and deliverables to ensure seamless deployment of Dell hardware and systems.
- Served as the primary customer liaison, providing white-glove service and driving client success throughout the post-sale process.
Sales & Marketing Manager
Selina
05.2019 - 12.2019
- Consistently exceeded revenue targets through strategic cross-selling initiatives, increasing sales across multiple product lines.
- Championed the Selina brand by designing and delivering engaging experiences that boosted customer loyalty and repeat business.
- Developed, managed, and executed comprehensive marketing campaigns in alignment with brand guidelines, collaborating with Country and Global Marketing teams to maximize reach and ROI.
Marketing Specialist
Shoppable
05.2018 - 05.2019
- Designed and executed multi-channel marketing strategies to engage target audiences for a fast-growing e-commerce startup.
- Managed inbound and outbound marketing initiatives, optimizing budget allocation to maximize campaign ROI.
- Conducted market research and consumer behavior analysis to identify competitive opportunities.
- Coordinated legal processes for intellectual property infringement, safeguarding company assets and brand integrity.
Customer Service Representative
Florida State University – Campus Recreation
01.2017 - 05.2018
- Delivered high-touch customer service to over 200 gym patrons daily, fostering strong member relationships and enhancing retention.
- Coordinated front-desk operations with staff to streamline check-ins, class scheduling, and facility usage, improving efficiency and member experience.
Assistant Account Executive / Social Media Intern
The Zimmerman Agency
06.2017 - 09.2017
- Conducted market and competitor research to support client strategy development for national advertising campaigns.
- Managed and curated social media content, developed media plans, and executed platform updates to boost brand awareness and audience engagement.
Education
Master of Science - Marketing
Florida State University
Tallahassee, Florida05-2018
Skills
- Strategic Portfolio Management
- Revenue Growth Optimization
- Market & Channel Expansion Strategies
- B2B & B2C Sales & CRM
- Client Success & Retention Strategies
- High-Value Account Management
- Brand Building & Positioning
- End-to-End Project Coordination
- Budget Management & ROI Optimization
- Cross-Functional Team Leadership
- Competitive & Market Analysis
- Negotiation & Persuasion Skills
Languages
English (fluent)
Spanish (fluent)
Certification
AXELOS, ITIL Foundation Level
Timeline
Trade Marketing Manager (previously Marketing Specialist)
Procter & Gamble – Latin America
07.2020 - Current
Project Manager
Dell Technologies
01.2020 - 06.2020
Sales & Marketing Manager
Selina
05.2019 - 12.2019
Marketing Specialist
Shoppable
05.2018 - 05.2019
Assistant Account Executive / Social Media Intern
The Zimmerman Agency
06.2017 - 09.2017
Customer Service Representative
Florida State University – Campus Recreation
01.2017 - 05.2018
Master of Science - Marketing
Florida State University
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