Colby Jones
Wayne
Summary
Versatile Business Manager with experience in diverse sectors including technology, healthcare and finance. Demonstrated strengths include strategic planning, team leadership and process optimization. Noteworthy accomplishments include successful business growth through innovative strategies and management practices, driving efficiency and profitability. Known for fostering strong business relationships, ensuring client satisfaction and prioritizing organizational objectives.
Overview
25
25
years of professional experience
Work History
Practice and Business Manager
Dr. Lawrence Borow
Bala Cynwyd
06.2015 - Current
- Company Overview: Obgyn in private practice on staff at Lankenau Medical Center
- Liaison to Main Line Health, CME courses, Green Journal reviews
- Coordinate surgery with patient and schedule surgeries with the hospital
- Manage Dr
- Borow’s schedule both professional and private
- Manage all staff, vendors, business contacts and relationships
- Hire and train employee’s
- Payroll and Billing supervision
- Facilitate all medical legal activities: depositions & trial
- EMR administration
- Responsible for all on-site inspections and insurance company communications
- Pay all bills and manage the budget
- Management of facility – private practice office with another physician tenant
- Represent the doctor and practice with patients
- ICD10 coding changes-n creation of new face sheet and coding for billing
- Prepare and check all codes on daily billing packets to be sent out
- Renew medical liscense and DEA liscense for Dr
- Borow
- Contact for pharma representatives – lunches and samples
- Order supplies for office
- Make all deposits for business and oversee online banking daily
- Obgyn in private practice on staff at Lankenau Medical Center
Digital marketing and consumer acquisition manager (contractor - project)
Stroll
06.2014 - 10.2014
- Company Overview: Language learning software
- On a team of four digital acquisition experts
- Strategize and plan media tests to drive credit card purchases
- CPA, CPC, Video, CPM, Mobile, Social, PPC, SEO
- Work with production and design to develop mobile responsive assets
- Partnerships with list management firm to monetize house file
- Budgets of 2 million a month – ROI driven
- 84 million in revenue annually
- Language learning software
Sales & Marketing Consultant
NetVisibilities
11.2011 - 05.2014
- Company Overview: (Legal Consumer Guide + 15 properties)
- I primarily worked with these companies to create and advance marketing & sales strategies the list below is pertaining to NetVisibilities; I can speak to my projects for remaining companies on request
- Work with CEO Tom Chambers to create new services for business model
- Evaluate the PPC potential for new revenue stream for NetVis
- Create plan to develop Pay Per Click marketing program for client base
- Create marketing strategy around Google Authorship -SEO
- Competitive analysis in medical and legal marketing as tool for sales people
- Devise strategy to fuel customer referrals using PPC to drive traffic to directories
- Email marketing content and optimization for marketing efforts -20% open rates
- (Legal Consumer Guide + 15 properties)
VP of Sales and Marketing
MD Connect
Boston
09.2009 - 10.2011
- Company Overview: Boston Ma, VP of Sales and Marketing
- Second person hired by CEO as Vice President of Sales and Marketing of an online medical marketing PPC agency representing more than 70 practices
- Created and managed the development of medical practice websites 50+
- Closed a national advertiser and planned effort to launch 18 locations with micro sites developed and local and national PPC campaign with $180,000 in monthly media spend – met deadline with successful launch
- Sourced and negotiated call to keyword advanced bid software Mongoose Media
- Managed relationship with Cynosure to market 'smartlipo'
- While managing the PPC efforts we saw a 33 % decrease in cost to drive an online patient referral ( down from $60+ to as low as $18 per referral), and increased the volume by 20% by working with Google content and mobile
- Hired/managed new PPC manager focused on someone who could optimize on a CPA performance basis
- SEO tactics such as content driven, directories, and publishing
- Brought in CIO Toby Brusegard who saved us 65% in web development costs while improving the product, reporting, data, process & delivery time
- Boston Ma, VP of Sales and Marketing
VP Media
Traffix Inc
NYC
04.2006 - 01.2007
- Company Overview: Publicly traded marketing company based out of New York
- Traffix generated over 80,000,000 in revenue, 50 million opt in email database
- Hired by and reported directly to COO Andrew Stollman - founder of company
- Managed all of new media efforts for multiple web properties such as Mobile/Community, Dating
- Met goals to maintain performance margins (20-40%) and to insure long term scalable opportunities with Publishers Clearing House and numerous other clients
- Prospect new partners with email for CPA distribution of our offers, partners with media publishers such as Datran Media, The Frontline Media, Subsriberbase, Restoration Media, Net blue
- Evaluate performance of all media buys and campaigns, negotiated pricing, terms and conditions for all media relationships
- Tested media publishers across PPC, content, mobile, display, search, CPC, CPA
- Maximize opportunities for data list management & data append and traffic distribution with reciprocal relationships with Experian
- Publicly traded marketing company based out of New York
V.P. Internet Marketing
TC Financial Services
Bala Cynwyd
01.2003 - 03.2005
- Company Overview: Bala Cynwyd PA, V.P
- Internet Marketing
- Online loans funded via County Bank of Delaware, the company had five separate online properties I managed
- TCF shut down in 2010
- DTC advertising using PPC/CPA/EMAIL to drive over 10,000 acquisitions a month
- Reported directly to Jason Taylor CIO and CEO/Owner Charlie Hallinan
- Created the entire marketing department from inception - responsible for initiating all new media relationships with search engines like Google PPC
- Managed a $12,000,000 annual media budget over $600,000 a month on PPC
- Maximizing internal conversion rates from 8% up to 20% approved for loans
- Affiliate, SEO, CPC, CPM, CPA, and managed landing pages and site content
- Built opt in database of 5 million registered users to do remarketing monthly
- Created all email promotions for remarketing and sent out 100,000,000 emails annually with no can spam complaints
- Audited by FDIC annually to review all creative’s for 'proof of prior approval'
- Bala Cynwyd PA, V.P
- Internet Marketing
Director of Media
Unreal Marketing Advertising Agency
Philadelphia
01.2002 - 12.2002
- Company Overview: Philadelphia (Narberth) PA, Director of Media
- Planned & managed media for clients such as L’Oreal Keihls, Kenneth Cole, EastBay, Weichert Reality, Video Professor, Kaplan College, with annual billings of $12,000,000
- PPC, Ecommerce, lead generation, CPA, SEO
- Managed a team of new media professionals
- Reported ROI and COM to partners and key sales executives for clients
- Agency was on the 'Google advisory board' testing adwords in beta stage
- Sent out all RFP’s and reviewed and negotiated all terms for media buys
- Was specifically hired by founder Adam Weil
- Philadelphia (Narberth) PA, Director of Media
Director Business Development
Traffix Inc
NYC
09.2000 - 01.2002
- Company Overview: Publicly Traded Company, New York, NYC, Director Business Development
- Reported directly to EVP of Sales Gary Salmirs and VP of Marketing Matt Keiser
- Prospected and closed deals from cold call stage to close
- Built opt in email databases for Pfizer consumer marketing & Web MD
- Sales Accounts including American Express Card, Ediets, Carat Interactive, Pfizer DTC marketing, Double-click, Hertz, Netflix, web loyalty
- Tracked all campaigns for click and conversion rates to evaluate the effective ECPA/ECPM and managed all reporting to clients
- Publicly Traded Company, New York, NYC, Director Business Development
Education
University of Arizona
01.1995
University of Rhode Island
01.1991
Goals
To secure a full time position in a medical office as an office manager/patient coordinator to meet and exceed mutual goals to manage and grow the practice. Having both worked as a practice manager for a busy OBGYN and having started a medical marketing agency servicing over 100 practices in various specialties, I am well equipped to interact with physicians, staff and patients as a team player. I’m interested in working in an exciting and fast paced medical entity with room for advancement and longevity in my career.
Accomplishments And Skills
- Named one of 'top twenty media planners in US' by Media Post for my work with PPC for L’Oréal & Keihls
- Extensive long-term relationships for both advertisers and publishers across the country
- Development of in house CRM and Reporting systems.
- Various advertising and media planning software systems
- Adtech
- Payroll administration.
- Microsoft Office and general business software
Timeline
Practice and Business Manager
Dr. Lawrence Borow
06.2015 - Current
Digital marketing and consumer acquisition manager (contractor - project)
Stroll
06.2014 - 10.2014
Sales & Marketing Consultant
NetVisibilities
11.2011 - 05.2014
VP of Sales and Marketing
MD Connect
09.2009 - 10.2011
VP Media
Traffix Inc
04.2006 - 01.2007
V.P. Internet Marketing
TC Financial Services
01.2003 - 03.2005
Director of Media
Unreal Marketing Advertising Agency
01.2002 - 12.2002
Director Business Development
Traffix Inc
09.2000 - 01.2002
University of Arizona
University of Rhode Island