Jayme Ruffing
Bensalem,PA
Summary
Motivated Business Development leader offering over 13 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Account Executive
Greco Promotions
09.2024 - 10.2025
- Managed and grew client relationships, ensuring high satisfaction and long-term retention across products and services.
- Developed creative, custom merchandise solutions aligned with client branding, budget, and business objectives.
- Achieved short and long-term sales and profitability goals through strategic account planning and execution.
- Delivered high-touch customer service, proactively addressing issues to ensure seamless client experiences.
- Supported development of client strategies and sales presentations to win and expand accounts.
- Generated new opportunities within existing accounts and managed projects end-to-end from concept through delivery.
- Maintained executive-level communication to identify growth opportunities and maximize account value.
- Tracked performance metrics, monitored competitive activity, and applied insights to inform pricing and negotiation strategies.
- Sourced and priced products to meet margin targets while strengthening preferred vendor partnerships.
- Resolved customer service challenges quickly to drive satisfaction, loyalty, and repeat business.
Business Development Manager (Northeast)
Stratton Amenities
07.2021 - 03.2024
- Owned and led business development across the Northeast Region (VA, MD, DE, DC, PA, NJ, NY, MA, CT, IL).
- Grew regional revenue by $2.9M in the first year by expanding market presence and securing new client relationships.
- Maintained full responsibility for regional sales performance, pipeline health, and revenue outcomes.
- Identified and pursued new business opportunities through strategic prospecting, relationship development, and market expansion.
- Developed and delivered customized sales presentations aligned to client goals, budgets, and operational needs.
- Negotiated contracts and agreements, ensuring mutually beneficial terms and long-term partnerships.
- Built and maintained executive-level relationships with property managers, developers, and homeowners’ associations.
- Created a KPI tracking framework adopted company-wide to improve sales visibility and performance management.
- Trained and supported Business Development Associates nationwide, including sales operations, discovery calls, and best practices.
- Conducted market research and competitive analysis to adjust regional strategy and maintain competitive positioning.
- Partnered closely with Regional Operations Managers to ensure alignment between sales execution and service delivery.
- Provided ongoing client support to drive satisfaction, retention, and account growth.
Director of Strategic Partnerships & BizDevOps
BuildED
01.2020 - 06.2021
- Led company-wide partnership strategy to drive revenue growth through strategic alliances, joint go-to-market initiatives, and ecosystem development.
- Generated $500K+ in revenue within the first six months through sourced opportunities and RFPs.
- Owned senior relationships with key partners, negotiating agreements, renewals, and expansion opportunities.
- Identified and established partnerships with workforce development organizations and large enterprises, including Fortune Global 500 companies.
- Designed and executed joint GTM, co-marketing, and sales enablement initiatives to accelerate pipeline growth.
- Led RFP sourcing and authored submissions from opportunity identification through final delivery.
- Owned CRM strategy and operations (HubSpot) company-wide, customizing workflows, stages, and pipelines from lead through active client.
- Built reporting, forecasting, and pipeline management systems to ensure accurate revenue tracking and performance visibility.
- Collaborated cross-functionally with Sales, Marketing, Product, Customer Success, and Executive Leadership to optimize business operations.
- Supported updates to company websites, contracts, and marketing materials to align with business development and partnership strategy.
Account Executive
InterSolutions
02.2014 - 06.2019
- Managed full-cycle sales, generating and converting qualified leads while promoting InterSolutions service capabilities.
- Grew business by $500K+ in the first year through strategic prospecting, relationship development, and account expansion.
- Built and maintained strong relationships with key stakeholders at property management companies and apartment communities.
- Conducted 40–50 in-person visits weekly across current, former, and target apartment communities to drive pipeline growth.
- Actively networked through local Apartment Associations and industry committees to expand brand presence and referral opportunities.
- Developed and delivered tailored solutions by aligning ISI service offerings with customer needs and business objectives.
- Partnered with Marketing to support targeted lead-generation campaigns and communicate value propositions effectively.
- Leveraged operational insights and customer relationships to identify upsell and expansion opportunities within existing accounts.
- Maintained accurate CRM documentation for all meetings, visits, and follow-ups to ensure pipeline visibility and forecasting accuracy.
- Collaborated with central office teams to improve processes, increase efficiency, and reduce costs.
- Interviewed, evaluated, and supported candidates in the local market, assisting with application and onboarding processes.
- Supported compliance with company safety and loss control programs.
- Trained and onboarded new Account Executive team members nationwide.
Advertising Account Executive
Apartments.com
04.2012 - 11.2012
- Drove new business, upsell, and renewal revenue by leveraging CoStar Group market data to identify high-value prospects and expansion opportunities.
- Owned and grew territory revenue through aggressive prospecting, cold calling, and consultative sales meetings (phone, web, in-market).
- Built trusted-advisor relationships with multifamily clients, aligning digital advertising strategies to their business goals.
- Executed package upgrades and ancillary sales to increase account value and retention.
- Developed deep expertise in multifamily real estate, digital marketing, and local market trends to deliver data-driven solutions.
- Ensured high customer satisfaction through responsive account management and value-add communication.
- Partnered cross-functionally to drive revenue growth and deliver exceptional customer experiences.
- Networked through Apartment Associations, trade shows, and industry events to generate pipeline and expand relationships.
- Led client trainings on internet marketing and social media best practices.
Education
Bachelor of Science - Health Sciences
Lock Haven University
Lock Haven05-2008
Skills
- Market development
- Account planning
- Sales presentation
- Competitor tracking
- Marketing communications
- Proposal writing
- Pricing strategy
- Sales training
- Business process improvement
- New business acquisition
- Prospecting & Networking
- Salesforce management
- Account servicing
- Business development understanding & support
- Contract negotiation
- Problem-solving
- Time management
- Customer relationship management (CRM)
- Sales operations
- Consultative sales
Certification
Fundamentals of Grant Writing
University of Georgia
April 2021
Timeline
Account Executive
Greco Promotions
09.2024 - 10.2025
Business Development Manager (Northeast)
Stratton Amenities
07.2021 - 03.2024
Director of Strategic Partnerships & BizDevOps
BuildED
01.2020 - 06.2021
Account Executive
InterSolutions
02.2014 - 06.2019
Advertising Account Executive
Apartments.com
04.2012 - 11.2012
Bachelor of Science - Health Sciences
Lock Haven University