Jazbel Diaz
Telford,PA
Summary
Data-driven market researcher with expertise in qualitative and quantitative research methods, consumer insights, and data analysis. Experienced in designing and executing research studies, analyzing behavioral trends, and translating findings into actionable business strategies. Proficient in SPSS, survey design, and data interpretation, with a strong foundation in marketing analytics and digital consumer behavior. Currently pursuing a Doctor of Business Administration with a research focus on AI in real estate marketing, client trust, and technology adoption.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Market Researcher
J. M. Diaz Co.
Remote
11.2022 - Current
- Designed and executed qualitative and quantitative research studies to analyze consumer behavior, market trends, and client decision-making patterns
- Developed and distributed surveys and questionnaires to collect primary data, ensuring validity and alignment with research objectives
- Analyzed datasets using statistical tools including IBM SPSS to identify trends, correlations, and actionable insights
- Conducted market analysis to support pricing strategies, positioning, and competitive benchmarking within the real estate market
- Translated complex data findings into clear, actionable recommendations for business and marketing strategy
- Evaluated customer perceptions, trust factors, and engagement behaviors to inform relationship-based marketing
- Leveraged CRM and MLS data (e.g., reverse prospecting insights) to identify buyer trends and optimize listing strategies
- Collaborated on marketing campaigns by integrating data insights to improve targeting, messaging, and lead generation outcomes
- Monitored campaign performance and key metrics to assess effectiveness and refine marketing strategies
- Conducted secondary research using industry reports, academic literature, and market data sources to support strategic decision-making
Marketing Lead
Hatback Consulting LLC
Remote
07.2018 - 10.2022
- Led planning and execution of marketing campaigns to support business development and client acquisition
- Developed marketing materials and digital content to enhance brand visibility and engagement
- Managed client relationships and coordinated service delivery for environmental and construction safety contracts
- Identified and pursued new business opportunities through competitive bidding and outreach
Education
Doctor of Business Administration -
Johnson & Wales University
Providence, RI05-2027
Master of Science - Marketing
Southern New Hampshire University
Manchester, NH08-2020
Skills
Research & Analytics
- Quantitative Research
- Qualitative Research
- Survey Design
- Statistical Analysis
- Market Analysis
Technical Tools
- IBM SPSS Statistics
- ATLASti
- Microsoft Office Suite
- Hootsuite
- Google Analytics
Marketing & Strategy
- Digital Marketing
- Campaign Analysis
- Consumer Insights
- Data-Driven Strategy
Certification
- SPSS Statistics Essential Training (2025)
- Social and Behavioral Research (2024)
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Market Researcher
J. M. Diaz Co.
11.2022 - Current
Marketing Lead
Hatback Consulting LLC
07.2018 - 10.2022
Doctor of Business Administration -
Johnson & Wales University
Master of Science - Marketing
Southern New Hampshire University