Jenn Espda
Philadelphia,PA
Summary
Dynamic and results-driven commercial leader with extensive expertise in U.S. pharmaceutical marketing, launch excellence, and cross-functional commercial strategy. Proven track record in shaping brand strategy, accelerating product launches, and driving customer-centric marketing initiatives while optimizing processes across diverse therapeutic areas, including women's health, dermatology, biosimilars, and vaccines. Recognized for building high-performing teams and enhancing marketing capabilities that consistently deliver measurable business impact. Committed to leveraging innovative approaches to achieve strategic objectives and foster sustainable growth in competitive markets.
Overview
8
8
years of professional experience
Work History
DIRECTOR, PATIENT ACCESS
Organon
Plymouth Meeting, PA
08.2025 - Current
- Lead access strategy to support brand performance and ensure streamlined availability of therapies across the portfolio.
- Partner with marketing, market access, field teams, and external stakeholders to address access challenges impacting brand uptake.
- Analyze access and affordability insights to inform brand strategies, patient support solutions, and commercial decision-making.
DIRECTOR, MARKETING OPERATIONS
Organon
Plymouth Meeting, PA
01.2023 - 01.2025
- Led a diverse team responsible for U.S. promotional review (PRC), launch excellence, commercial innovation, and annual planning.
- Strengthened marketing execution by enhancing governance, improving content operations, and optimizing cross-functional alignment.
- Identified and implemented commercial capabilities that elevated customer engagement and accelerated brand growth.
- Drove U.S. commercial planning to ensure resources, insights, and budgets aligned with strategic brand priorities.
DIRECTOR, LAUNCH EXCELLENCE
Organon
Plymouth Meeting, PA
01.2021 - 01.2023
- Established and led a new U.S. launch excellence division supporting multiple therapeutic areas.
- Designed and operationalized launch frameworks, improving readiness, cross-functional coordination, and speed to market.
- Partnered with brand, global, and functional leaders to ensure consistent alignment across strategy, execution, and measurement.
- Developed and deployed launch capabilities, tools, and training to elevate marketing and cross-functional planning.
- Managed a team of launch planners to drive execution, milestone attainment, and KPI tracking.
MARKETING OPERATIONS LEAD
Organon
Plymouth Meeting, PA
01.2021 - 01.2023
- Strategic partner to brand teams, shaping customer engagement strategies and optimizing omnichannel execution.
- Led holistic portfolio planning and evolved the agency support model to enable greater agility and creative excellence.
- Strengthened marketing innovation through adoption of new digital capabilities and customer-centric approaches.
ASSOCIATE DIRECTOR, CREATIVE SUPPLIER LEAD
Merck
North Wales, PA
01.2021
- Led demand planning and optimization of creative partner resources across franchises.
- Assessed agency models to ensure alignment with brand needs, operational efficiency, and future growth.
- Managed agency relationships and implemented process enhancements.
ASSOCIATE DIRECTOR, DIGITAL MARKETING LEAD – Pediatric Vaccines
Merck
01.2020 - 01.2021
- Directed omnichannel campaigns through agile teams to enhance HCP engagement and vaccination uptake.
- Developed digital roadmaps, optimization tests, and data-driven improvements.
ASSOCIATE DIRECTOR, MARKETING – Women’s Health
Merck
01.2018 - 01.2020
- Built integrated multichannel marketing campaigns to support franchise priorities.
- Led development and execution of digital-first promotional strategy.
Education
Bachelor of Science - Marketing
Saint Joseph’s University
Philadelphia, PA05.2005
Skills
- Project management
- Strategic leadership
- Analytical thinking
- Coaching and mentoring
- Product marketing
- Marketing analytics
- Campaign management
- Customer segmentation
- Go-to-market strategy
- Sales enablement
Additional Experience
- Aquent Studios (On-Site at Merck) – Promotions Manager
- Reliance Standard Life Insurance Company – Marketing Manager
- Telerx (On-Site at Merck) – Marketing Director
- Lincoln Financial Group – Corporate Marketing Manager
- The Hartford Mutual Funds – Marketing Consultant
- Wilmington Finance – Marketing Coordinator
Timeline
DIRECTOR, PATIENT ACCESS
Organon
08.2025 - Current
DIRECTOR, MARKETING OPERATIONS
Organon
01.2023 - 01.2025
DIRECTOR, LAUNCH EXCELLENCE
Organon
01.2021 - 01.2023
MARKETING OPERATIONS LEAD
Organon
01.2021 - 01.2023
ASSOCIATE DIRECTOR, CREATIVE SUPPLIER LEAD
Merck
01.2021
ASSOCIATE DIRECTOR, DIGITAL MARKETING LEAD – Pediatric Vaccines
Merck
01.2020 - 01.2021
ASSOCIATE DIRECTOR, MARKETING – Women’s Health
Merck
01.2018 - 01.2020
Bachelor of Science - Marketing
Saint Joseph’s University