Jenna Kurath
Philadelphia
Summary
Strategic operator and venture-oriented executive with a proven ability to scale technology-driven innovation across sports, media, and entertainment. Delivered a decade of impact at Comcast NBCUniversal advancing product innovation, commercialization, and ecosystem expansion. Architect of Comcast NBCU SportsTech, one of the industry’s most successful corporate innovation platforms, delivering 224+ commercial engagements with leagues, broadcasters, and high-growth technology companies. Expert in translating emerging technologies — including AI-enabled platforms — into enterprise value, from negotiating high-stakes partnerships with Apple, NASCAR, and the PGA TOUR to generating $16M in incremental revenue through strategic business development. Brings a unique ability to merge product vision, technical capability, and business strategy to unlock new revenue models and competitive advantage. Known for aligning C-suite stakeholders, navigating complex multi-party negotiations, and building collaborative partnerships that accelerate growth, scale breakthrough products, and redefine how sports organizations leverage technology.
Overview
21
21
years of professional experience
Work History
Vice President, Startup Partnerships & Head of SportsTech
COMCAST NBCUNIVERSAL
Philadelphia
01.2019 - Current
- Established Comcast NBCU SportsTech as global AI-driven innovation engine for sports and media interactions.
- Directed 50 startup investments, managed partnerships, and rights-holder strategies across Comcast, NBCUniversal, and Sky ecosystems.
- Built first-of-its-kind sports partner consortium to rigorously test & pilot emerging technology - including the Premier League, PGA TOUR, NASCAR, Notre Dame, and three Olympic organizations: USA Swimming, US Ski & Snowboard, and USA Cycling - for collaborative innovation.
- Facilitated commercialization of Camb.ai, Diddo, Satisfi Labs, PAM, and Transmit from proof-of-concept to enterprise deployment for NBC Sports, Comcast Spectator, Sky Sports, Xfinity, and Versant.
- Delivered 224+ enterprise engagements, inlcuding 47 business engagements in 2025 alone: 14 POCs | 13 pilots | 20 commercial deals
- Created repeatable commercialization tracks with Comcast Business, NBC Sports Regional Networks, Spectacor, Xfinity, and Sky Sports.
Executive Director, Business Development & Sales Strategy
COMCAST BUSINESS
Philadelphia
01.2017 - 01.2019
- Oversaw revenue acceleration and commercial strategy for Comcast's key sports and entertainment partnerships.
- Generated $16M in new revenue, exceeding the target of $1.2M by 13x.
- Secured 14 C-level introductions through NASCAR activation utilizing connectivity, OTT, and enterprise services.
- Developed enterprise partnership structures that served as templates for SportsTech's commercialization strategy.
- Established USOC tech partnership model connecting athlete performance with broadcast innovation and sponsor activation.
Director, Business Development & Strategic Partnerships
COMCAST
Philadelphia
01.2014 - 01.2017
- Negotiated and scaled cross-platform technology, mobile, and content partnerships.
- Secured Comcast’s inaugural iPhone deal with Apple, establishing foundation for Xfinity Mobile.
- Developed replicable Apple partnership framework for high-value technology relationships.
- Contributed to data licensing and third-party app integration strategy for X1, enabling new commerce pathways.
- Co-developed PGA TOUR X1 innovation framework to cultivate fans and elevate viewing experiences.
Communications Director, Office of the CTO
COMCAST
Philadelphia
01.2013 - 01.2014
- Led executive communications for Comcast's major platform transformation, including cloud DVR and X1 evolution.
- Crafted impactful keynote, investor, and launch narratives for innovative product initiatives.
- Facilitated internal alignment among engineering, product, marketing, and strategic development teams.
Senior Account Director; Account Executive; Senior PR Manager
SYMANTEC CORPORATION
Los Angeles
01.2005 - 01.2011
- Managed $53M+ in annual revenue; delivered multi-year double-digit growth.
- US Salesperson of the Year (2010, 2011); US Rookie of the Year (2009).
- Led strategic GTM and communications for CTO and executive leadership.
Education
BA - Business (International Business & Marketing), German
Baylor University
Skills
- AI & Emerging Tech Commercialization
- Venture & Corporate Development
- Sports Media & Rights Innovation
- Product Vision & GTM Leadership
- High-Stakes Partnerships & Negotiation
- Startup Evaluation & Investment Strategy
- Revenue Growth & Monetization Models
- Executive Influence & Strategic Communication
Awards Recognition
- Standout Women in CVC, Global Corporate Venturing, 2025
- Most Powerful Women in Sports, Adweek, 2022
- US Salesperson of the Year & Rookie of the Year, Symantec
Signature Accomplishments
- Built one of the industry’s most successful corporate/startup ecosystems (224+ engagements).
- Negotiated Comcast’s first iPhone deal — foundational to Xfinity Mobile.
- Designed the Comcast–Apple partnership model used across future major partnerships.
- Delivered a 13x revenue beat (GameStop, Ford) tied to major sports assets.
- Created cross-sport AI and tech innovation frameworks now replicated industry-wide.
- Developed the USOC’s original technology partnership blueprint (pre-SportsTech).
- Guided AI-first startup deployments across broadcast, advertising, venue tech, and fan engagement.
- Led Accenture-backed SLT cultural transformation, shaping T&P leadership practices.
Earlier Experience
Zero Gravity PR | XO Communications |Cypress Semiconductor | SGI
Timeline
Vice President, Startup Partnerships & Head of SportsTech
COMCAST NBCUNIVERSAL
01.2019 - Current
Executive Director, Business Development & Sales Strategy
COMCAST BUSINESS
01.2017 - 01.2019
Director, Business Development & Strategic Partnerships
COMCAST
01.2014 - 01.2017
Communications Director, Office of the CTO
COMCAST
01.2013 - 01.2014
Senior Account Director; Account Executive; Senior PR Manager
SYMANTEC CORPORATION
01.2005 - 01.2011
BA - Business (International Business & Marketing), German
Baylor University