Jennifer Onken

Driven, organized, agile, and always curious, I seek to understand and embrace new challenges with a sense of purpose to serve the patient. Known also as an inclusive leader and teammate, centered on adding value to the organization, customers, and the patients we serve.

Consumer CX Manager | Wegovy (STA)

Princeton, NJ

08/2024 - Present

• Leading the successful execution of brand and therapy area level marketing strategy through consumer experiences, specifically Wegovy.com and the innovation of new consumer digital tools including Find My Meds and NovoCare Pharmacy.
• Ensuring optimal experience for consumers across activation and conversion areas along the consumer journey through collaboration with Omnichannel marketing team with innovative program alignment, tools, branded digital and print materials.
• Drive brand/therapy area awareness for future consideration thru banner, email, video and print resources in collaboration with market development, research, and patient support colleagues.
• Leading consumer strategy for access and availability thru collaboration with MAPA and Patient Support through innovation and digital offering campaigns.
• Leading consumer engagement opportunities by identifying opportunities for improvement within the customer campaigns through review and interpretation of campaign/tactic data to inform and improve the overall value and customer experience.
• Utilize data analytics to gain insights into customer behaviors and preferences to drive engagement thru messaging, information sharing, and resource offerings.

HCP CX Manager

Novo Nordisk - Princeton, NJ

05/2024-08/2024

• Led the execution of the Awiqli launch strategy for to HCPs across personal and non-personal promotion.
• Led collaboration with Omnichannel, media and patient support partners for successful launch tactics to ensure timely awareness and activation campaigns.
• Led insight gathering opportunities for capture and resource inclusion in collaboration with KOL strategy and market development peers.
• Successfully prepared to launch to Endocrinologists and key Family Practitioners with personal and non personal promotion materials and field engagement support within 8 weeks.

Consumer Brand Manager | Ozempic

10/2022-05/2024· 

• Led tactical execution plans for consumer brand and celebrity ambassadors thru multi-channel collaboration.
• Contributed to Global CKD concepts and messaging to market thru collaborative workstreams and market analysis interpretation & testing.
• Led entire consumer lifestyle website redesign (MyType2Transformation.com) and asset development post-production.
• Used research insight as well as data analytics to interpret key implementation strategy and execution of NPP campaign to support patient success, product positioning and messaging.
• Led development and pull through of digital, video and social media assets to drive users to patient sight.
• Led collaboration with media colleagues to employ geotargeting and crossix tagging measures of digital assets for impact and a more personalized data management approach.
• Led development and execution of innovative NPP media marketing tactic in 500 Walmart stores through health and media agencies identified thru market research to align with and support brand strategy. Included collaboration with patient experience marketing, regulatory, in-house media agencies, privacy council and contract council to minimize risk exposures.
• Together with Commercial Execution, devised communication plan from brand to field for awareness of NPP support campaigns currently active to support efforts.

Drive Leadership Program

Novo Nordisk-Employee Experience

Princeton, NJ

01/2023-12/2023

Chosen  and completed a 1-year leadership development program for next generation change management to run concurrently with all job responsibilities.

Senior Specialist - East | Employee Experience

Princeton, NJ

01/2022-09/2022

·Led evaluation of training effectiveness and program execution to support Area strategy and commercial efforts.

·Collaborated with Academy and Franchise leadership to design web -based, self-directed learning module for CV Nation to execute strategic initiatives at Cath Labs.

· Collaborated with Commercial Execution to design, gain approval, and execute East Area Specialty Sales Summit.

· Led area needs assessments to identify gaps in strategic execution of brand or performance to develop targeted learning solutions across the organization at both area and regional levels.

· Trained and mentored new personnel hired to fulfill various sales roles nationally.

· Facilitated virtual, in-person and blended learning sessions nationally.

· Implemented on-boarding programs as part of Apis Academy New Hire Training.

Novo Nordisk - Executive Cardiometabolic Care Specialist

Philadelphia, PA

01/2021 - 05/2024

· Circle of Excellence Winner (2021) during Cardiometabolic Division Launch

· Cross- functional collaboration with marketing, field operations, commercial execution, medical, market access, diabetes, and obesity sales teams to deliver on KPI's.

· Led discharge initiatives with market Cardiologist KOL's in 2 Philadelphia health systems.

· Achieved sales targets by prospecting, qualifying, and converting Cardiology and Nephrology leads.

· Overcame potential objections of prospective Cardiologists and Nephrologists using expert product & market knowledge and persuasive communication skills.

Novo Nordisk - Sr. Endocrinology Diabetes Care Specialist

Cherry Hill, NJ

10/2013 - 01/2021

· 2018 Circle of Excellence Winner

· 2016 Circle of Excellence Winner

· Regional Leadership Team Member

· Developed a peer program to upskill on new indications.

Novo Nordisk - Sr. Diabetes Care Specialist

Philadelphia, PA

04/2009 - 10/2013

· 2013 Vision Award Winner for Leadership

· Top 10% in Launch performance

· Regional Brand Ambassador- Insulin

 Upsher-Smith Laboratories, Maple Grove, MN - Field Sales Representative- Cardiology 

Philadelphia, PA 

08/2003 - 04/2009

· 2006 President's Club Award Winner 

· 2005 President's Club Award Winner 

Drive Leadership Program

Women In Novo Nordisk

All Ability

Rags 2 Riches Animal Rescue, Garnet Valley, PA

• Active volunteer