Results-driven Digital Marketing Specialist with expertise in customer communications, data analysis, and campaign management. Proven ability to enhance brand positioning and drive revenue through strategic partnerships and targeted campaigns.
Overview
6
6
years of professional experience
Work History
Digital Marketing Specialist
Wawa
Media
01.2025 - Current
Manage planning, execution, and optimization of customer communications.
Collaborate with internal and external partners to shape messaging, creative, and promotional strategies that drive revenue, strengthen brand positioning, and support category priorities.
Conduct customer and performance analysis to identify trends, uncover gaps, and recommend strategies that improve relevancy, engagement, and category growth.
Build strong vendor and agency relationships, negotiate deliverables, ensure adherence to performance standards, and leverage partners for insights and innovation.
Resolve program‑related issues across internal teams and vendors, implementing contingency plans to protect customer experience and business performance.
Loyalty Coordinator
Wawa
Media
01.2023 - 04.2025
Perform the setup and execution of Wawa Rewards targeted offers, working with Category Teams, IT, Finance, loyalty vendor, advertising agency, and the Wawa advertising team.
Build earned and bonus offers in the loyalty platform. Ensure dates, customer list, and product details are accurate.
Manage the loyalty campaign tracker, compiling details of UPC, dates, projections, redemption, etc. and communicate to relevant stakeholders.
Senior Coordinator
Tuesday's Children
New York
01.2020 - 12.2022
Created emails, webpages, and social media materials for outreach to program partners and constituents.
Devised and implemented improvements to reporting procedures for grant applications.
Entered data, generated reports, and produced tracking documents.