Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jillian Sharp

Philadelphia

Summary

Results-driven Digital Marketing Specialist with expertise in customer communications, data analysis, and campaign management. Proven ability to enhance brand positioning and drive revenue through strategic partnerships and targeted campaigns.

Overview

6
6
years of professional experience

Work History

Digital Marketing Specialist

Wawa
Media
01.2025 - Current
  • Manage planning, execution, and optimization of customer communications.
  • Collaborate with internal and external partners to shape messaging, creative, and promotional strategies that drive revenue, strengthen brand positioning, and support category priorities.
  • Conduct customer and performance analysis to identify trends, uncover gaps, and recommend strategies that improve relevancy, engagement, and category growth.
  • Build strong vendor and agency relationships, negotiate deliverables, ensure adherence to performance standards, and leverage partners for insights and innovation.
  • Resolve program‑related issues across internal teams and vendors, implementing contingency plans to protect customer experience and business performance.

Loyalty Coordinator

Wawa
Media
01.2023 - 04.2025
  • Perform the setup and execution of Wawa Rewards targeted offers, working with Category Teams, IT, Finance, loyalty vendor, advertising agency, and the Wawa advertising team.
  • Build earned and bonus offers in the loyalty platform. Ensure dates, customer list, and product details are accurate.
  • Manage the loyalty campaign tracker, compiling details of UPC, dates, projections, redemption, etc. and communicate to relevant stakeholders.

Senior Coordinator

Tuesday's Children
New York
01.2020 - 12.2022
  • Created emails, webpages, and social media materials for outreach to program partners and constituents.
  • Devised and implemented improvements to reporting procedures for grant applications.
  • Entered data, generated reports, and produced tracking documents.

Education

Bachelor of Arts - English

Villanova University
Villanova, PA
05-2019

Skills

  • Customer communications
  • Data analysis
  • SQL
  • Microsoft Suite
  • Optimism
  • Teamwork
  • Organization
  • Prioritization

Timeline

Digital Marketing Specialist

Wawa
01.2025 - Current

Loyalty Coordinator

Wawa
01.2023 - 04.2025

Senior Coordinator

Tuesday's Children
01.2020 - 12.2022

Bachelor of Arts - English

Villanova University
Jillian Sharp