Jim Payton
West Chester
Summary
Dynamic Marketer and Account Executive with over 15 years of expertise in market research and customer relationship management. Proven ability to cultivate key relationships and deliver customized solutions that drive business growth.
Overview
2026
2026
years of professional experience
Work History
Account Executive, Market Retail
Comcast Advertising
Wayne
08.2017 - Current
- Continued market research and education to enhance account strategies, and identify potential opportunities.
- Collaborate with team members to assess client needs, and propose effective, customized solutions.
- Advise clients on best practices for audience targeting, and efficient advertising.
- Cultivate relationships and build trust with key decision-makers through active communication.
- Lead task forces and assisted in creating of company-wide initiatives.
Automotive Sales Consultant
Lithia Auto Store
Santa Fe
2016 - 08.2017
- Guided customers in product selection, providing tailored recommendations based on their 2-3 actual needs.
- Trained new associates on effective sales techniques, such as matching customers' energy to build rapport.
- Cultivated strong customer relationships to drive repeat business and achieve top seller status.
Director of Marketing and Advertising
Tesuque Casino
Santa Fe
06.2015 - 07.2016
- Developed targeted marketing campaigns to enhance customer engagement and loyalty.
- Analyzed customer data to identify trends and preferences for promotional strategies and provided offers based on customer segmentation.
- Collaborated with cross-functional teams to execute successful events and promotions that included major entertainment and events.
- Oversaw budgeting and resource allocation for marketing projects and initiatives both current and future endeavors.
Education
Some College (No Degree) - Business Administration
University of Phoenix Online
Some College (No Degree) - Marketing Management
Delaware Technical Community College
Some College (No Degree) - Political Science
University of Delaware
Skills
- Market research and analysis
- Lead generation
- Customized solutions
- Strong presentation skills
- Customer relationship management
- Team collaboration
- Contract negotiation
- Staff management
- Budget oversight
- Marketing analytics and measurement
Accomplishments
Comcast Advertising President Club Winner 2025
Timeline
Account Executive, Market Retail
Comcast Advertising
08.2017 - Current
Director of Marketing and Advertising
Tesuque Casino
06.2015 - 07.2016
Automotive Sales Consultant
Lithia Auto Store
2016 - 08.2017
Some College (No Degree) - Business Administration
University of Phoenix Online
Some College (No Degree) - Marketing Management
Delaware Technical Community College
Some College (No Degree) - Political Science
University of Delaware