Jodi Lokoff
Philadelphia
Summary
Dynamic leader in marketing and business development, specializing in innovative cross-platform campaigns that exceed revenue targets. Expert at building impactful brand partnerships and creating high-performance marketing solutions that engage audiences. Combines creative vision with data-driven insights to drive brand impact and client satisfaction.
Overview
29
29
years of professional experience
Work History
Senior Account Manager
iHeartMedia
Philadelphia
01.1997 - Current
- Consistently exceed revenue targets through strategic prospecting, solution-based selling, and long-term client retention.
- Serve as a trusted advisor to major regional and national brands across retail, healthcare, finance, education, and lifestyle sectors.
- Lead multimillion-dollar advertising portfolios across digital, audio, social, and experiential platforms.
- Deliver compelling presentations, insights, and creative concepts that influenced client decision-making and increased campaign adoption rates.
- Translate client goals into measurable KPIs, optimizing campaigns for performance and ROI.
- Architect digital strategies leveraging iHeart’s full suite: Stream, CTV/OTT, social amplification, podcast integrations, and first-party data targeting.
- Develop innovative cross-platform campaigns integrating broadcast, streaming audio, podcasts, influencers, and branded content.
- Created and sold high-impact sponsorship packages for concerts, festivals, community events, and custom activations, enhancing brand visibility and engagement.
Education
BBA - Business/Commerce
Temple University
Philadelphia, PA05-1992
Skills
- Client management
- New Business Development
- Revenue Growth
- Digital marketing
- Campaign development
- Media planning
- Brand Partnerships
- Influencer Integration
- Social Media Strategy
- Digital Ad Platforms
- CRM
- Analytics
- Reporting Platforms
- Operations
- Stakeholder Management
- Team Leadership
- Presentation Development
Personal Information
Title: Senior Account Manager & Brand Strategist
Additional Titles
- Co-Founder of MilkBoy Studio, Restaurants & Venues
Community And Industry Engagement
- Active supporter of Philadelphia arts, culture, and small business initiatives
- Advocate for women in media, entrepreneurship, and creative industries
- Contributor to local events, nonprofit partnerships, and community-driven marketing efforts
Timeline
Senior Account Manager
iHeartMedia
01.1997 - Current
BBA - Business/Commerce
Temple University