Joe Kolarik
West Chester
Summary
Results-driven marketing and sales professional with over five years of experience in community building and multi-channel digital strategy management. Achievements include growing an Instagram audience to 80,000 followers and a YouTube community to over 50,000 subscribers. Expertise in creating impactful visual content, managing complex event logistics for over 400 attendees, and executing data-driven email automation using Klaviyo. As a Penn State alumnus with a deep personal connection to the Arboretum, I am uniquely positioned to promote the university’s premier cultural destinations through innovative digital storytelling.
Overview
6
6
years of professional experience
Work History
Business Development Director
TRUKD Bed Rack
West Chester
08.2025 - Current
- Deliver personalized, high-touch sales consultations to ensure tailored configurations for complex vehicle builds.
- Develop high-converting email campaigns and automated lifecycle flows using Klaviyo to nurture leads.
- Design and execute targeted Facebook Ads campaigns, optimizing for return on ad spend (ROAS).
- Implemented digital marketing strategies across Instagram, Facebook, and company blogs, enhancing brand visibility.
- Managed daily social media operations, creating engaging visual and written content for targeted audiences.
- Analyzed industry trends to inform product development and marketing strategies.
Marketing Director
Main Line Overland
West Chester
06.2020 - 07.2025
- Led digital marketing efforts across Instagram, Facebook, and YouTube, achieving a 60% increase in Instagram followers from 50K to 80K
- Hosted and directed 100+ YouTube videos, growing the channel from 8k to over 50k subscribers.
- Produced weekly email newsletters for 20,000+ subscribers, enhancing customer engagement and driving sales.
- Directed a full website redesign to enhance customer experience and streamline navigation.
- Collaborated with ownership to create and execute comprehensive marketing strategy for three national locations, aligning brand messaging.
- Spearheaded influencer vehicle build collaborations and managed U.S. distribution for international OEM partners.
- Organized and executed Mid-Atlantic Overland Festival, hosting 20+ vendors and attracting over 400 attendees, fostering community engagement.
- Coordinated open house events, local meetups, and industry trade show booth setups.
- Mentored junior staff on best practices in marketing techniques and tools.
Education
B.A. - Economics
Penn State University
University Park, PA05-2020
Skills
- Digital Strategy
- Content Creation
- Social Media Management
- SEO Blogging
- Email campaigns
- Klaviyo workflows
- Customer lifecycle
- Audience Segmentation
- Sales & Growth
- Consultative sales
- Account Management
- Advertising optimization
- Media Production
- Video Direction
- YouTube Growth
- Website Redesign
- Event Leadership
- Trade Shows
- Industry Festivals
- Partnership development
Timeline
Business Development Director
TRUKD Bed Rack
08.2025 - Current
Marketing Director
Main Line Overland
06.2020 - 07.2025
B.A. - Economics
Penn State University