JULIA SMELTZER
Lansdale
Summary
Dynamic marketing strategist with expertise in digital marketing and journalism, recognized for developing strategic plans that enhance brand awareness and drive sales performance. Proven adaptability and strong time management skills complement a commitment to fostering effective communication and teamwork in fast-paced environments.
Proficient in content creation, market analysis, and data-driven decision-making, consistently delivering innovative solutions to engage target audiences. Aims to leverage creativity and strategic insight to further advance within the digital marketing landscape.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Pyxl, Inc.
04.2024 - Current
- Led data-driven marketing strategies, adapting to evolving market trends and consumer behaviors to drive growth.
- Directed competitive research and digital audits to refine brand positioning and strategic initiatives.
- Spearheaded email automation and campaign optimization, increasing engagement and conversions.
- Developed high-impact content and marketing campaigns, leveraging insights to forecast success.
- Continuously evaluated and refined marketing performance, ensuring agility in a fast-changing landscape.
Digital Marketing and Design Intern
Pyxl, Inc.
03.2023 - 04.2024
- Led content strategy and campaign development, crafting high-impact copy and designs for digital channels.
- Spearheaded SEO-driven content initiatives, generating 231,713+ organic search sessions per month.
- Managed and optimized content calendars, engaging an audience of 53,235+ across social platforms.
- Utilized data analytics and A/B testing to refine marketing performance and strategic recommendations.
- Drove account-based marketing efforts using ZoomInfo to build highly qualified prospecting lists for sales teams.
Digital Manager
The Pitt News
03.2023 - 05.2024
- Managed editorial calendars and ensured timely publication of content across print and digital platforms.
- Oversaw layout, design, and production, collaborating with teams to meet deadlines.
- Edited and proofread content for clarity, grammar, and style consistency.
- Developed compelling story ideas tailored to audience engagement.
- Supervised and guided a team of writers, enhancing content quality and consistency.
Social Media Marketing Intern
Go Dash Dot
02.2022 - 11.2022
- Led SEO-driven content strategy, generating 231,713+ organic search sessions monthly through optimized blogs.
- Managed editorial and content calendars, ensuring timely publication across digital and social platforms.
- Supervised writers and content teams, providing strategic direction and quality oversight.
- Conducted SEO audits, keyword research, and A/B testing to refine marketing performance.
- Utilized data analytics and ZoomInfo for targeted account-based marketing and performance optimization.
Senior Staff Writer
The Pitt News
08.2020 - 04.2023
- Created and formatted biweekly blog posts on mental health and college experiences, engaging both internal and external audiences.
- Presented storyboards and pitched content ideas to editors, ensuring alignment with audience interests.
- Built and nurtured relationships with industry leaders, influencers, and publications to enhance brand visibility.
- Monitored competitor activity and conducted market analysis to identify opportunities and threats.
- Engaged in strategic brainstorming to develop innovative marketing initiatives and boost social engagement.
Social Media Ambassador
Walnut Capital Management
05.2023 - 11.2023
- Led social media campaigns to promote Walnut Capital leasing properties, driving engagement and brand awareness.
- Created and managed digital assets to enhance content across web and social platforms.
- Sourced and curated high-quality multimedia elements to optimize marketing materials.
- Developed and scheduled engaging content across social media, blogs, and websites.
- Ensured brand consistency by maintaining a strategic publishing schedule across all channels.
Education
B.A - Media and Professional Communications, Sociology
University of Pittsburgh
Pittsburgh, PA04.2024
Skills
- Content Creation
- Market trend analysis
- Campaign tracking
- SEO Optimization
- Blog Writing
- Marketing Strategies
- GA4
- Graphic Design
- HubSpot
- SEMRush
- Google and Microsoft Suite
- Social media management
- Analytics and SEO
- CRM management
Activities
- Reading
- Traveling
- Outdoors
- Fitness
- Animals
Certification
- HubSpot Platform Consulting Certification
- HubSpot Marketing Hub Implementation Certification
- HubSpot Prospecting Certification
- HubSpot Sales Hub Software Certification
Languages
English
Native or Bilingual
Timeline
Marketing Specialist
Pyxl, Inc.
04.2024 - Current
Social Media Ambassador
Walnut Capital Management
05.2023 - 11.2023
Digital Marketing and Design Intern
Pyxl, Inc.
03.2023 - 04.2024
Digital Manager
The Pitt News
03.2023 - 05.2024
Social Media Marketing Intern
Go Dash Dot
02.2022 - 11.2022
Senior Staff Writer
The Pitt News
08.2020 - 04.2023
B.A - Media and Professional Communications, Sociology
University of Pittsburgh
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