Justin Choate, CUCME
West Reading
Summary
Digital marketing professional with nearly 10 years experience across multiple marketing channels including email, SEO, social and affiliate marketing. With creative, innovative, and cutting-edge marketing campaigns, has seen successful growth in channel revenue, brand awareness, and engagement.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Corporate Communications Manager
First Commonwealth Federal Credit Union
06.2024 - Current
- Leads employee engagement opportunities through the creation of targeted internal communications campaigns.
- Promotes specific messages to internal and external stakeholders.
- Creates consistent messaging and enforcing corporate communication guidelines across all departments.
Public Address Announcer
Lehigh Valley IronPigs
03.2021 - Current
- Utilizes strong organizational skills to manage multiple tasks simultaneously during fast-paced events without compromising performance quality.
- Sustains high levels of concentration throughout lengthy events, maintaining consistent energy and professionalism in all announcements.
- Maintains professional tone while delivering announcements, creating a positive atmosphere at games.
- Contributes to successful games by effectively communicating updates, and important information to attendees.
Marketing Manager
Bellco Federal Credit Union
08.2021 - 05.2024
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and member engagement.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Organized and executed robust, creative experiential marketing events.
Digital Marketing Specialist
Bollman Hat Company
05.2019 - 07.2021
- Boosted brand awareness by establishing strong web and social media presence.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Lead affiliate marketing to most successful year, and reached $1MM in revenue - first time in channel history.
SEO/Affiliate Marketing Specialist
Boscov's Deptment Store
01.2019 - 05.2019
- Created content strategies for digital media.
- Created customized marketing materials to increase product awareness.
- Identified appropriate marketing channels and target customers for campaigns.
- Built, implemented and updated effective SEO strategies.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Grew total keywords by 12% YoY
- Grew monthly search volume by 70% YoY.
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
- Lead affiliate marketing to most successful in year in channel history - $15M in revenue (increase of over $2MM from previous year).
Digital Marketing Analyst
Boscov's Deptment Store
01.2018 - 12.2018
- Initiated market research studies and analyzed findings.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Monitored online trends, conversations and innovations to optimize strategies.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Boosted online engagement 43% YoY due to analytical recommendations.
Education
Bachelor of Arts - Communications
Albright College
Reading, PA2014
Skills
- Detail-Oriented
- Campaign Performance Tracking
- Market Trends Analysis
- Content Curation
- Brand Development
- Marketing Plan Development
- SEO Strategy and Execution
- Adobe Creative Suite
Certification
- Credit Union Certified Marketing Executive (CUCME) - October 2023
- Certified ScrumMaster, Scrum Alliance - October 2024
Timeline
Corporate Communications Manager
First Commonwealth Federal Credit Union
06.2024 - Current
Marketing Manager
Bellco Federal Credit Union
08.2021 - 05.2024
Public Address Announcer
Lehigh Valley IronPigs
03.2021 - Current
Digital Marketing Specialist
Bollman Hat Company
05.2019 - 07.2021
SEO/Affiliate Marketing Specialist
Boscov's Deptment Store
01.2019 - 05.2019
Digital Marketing Analyst
Boscov's Deptment Store
01.2018 - 12.2018
Bachelor of Arts - Communications
Albright College
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