Kaitlyn Konopka
Pittsburgh
Overview
5
5
years of professional experience
Work History
Corporate Marketing Administrator
Maronda Homes
02.2024 - Current
- Collaborate with cross-functional teams to execute integrated, multi-channel marketing campaigns supporting new location launches, community phase openings, and market expansion initiatives.
- Own and manage the new phase gap process for new home construction communities, preparing pre-opening marketing infrastructure to ensure seamless transitions between community phases.
- Build and optimize online lead generation experiences including website updates, landing page optimization, and lead capture strategy to improve conversion and qualified lead growth.
- Plan and develop email drip campaign strategies, including messaging frameworks, timing, and content outlines, partnering with email marketing team for build and deployment.
- Execute 90-, 60-, and 30-day pre-launch marketing plans, aligning messaging, creative assets, and timelines to support visibility and conversion benchmarks.
- Conduct local market analysis and performance stress testing for underperforming communities, delivering data-driven recommendations to improve lead generation and ROI.
- Launched a targeted integrated digital campaign for a struggling community that resulted in a 250% increase in website traffic, significantly improving lead volume and campaign performance metrics.
- Track and analyze marketing KPIs, website analytics, and campaign performance to continuously optimize pre-launch success and conversion outcomes.
Email Marketing Coordinator
Maronda Homes
05.2022 - 02.2024
- Supported a co-branded influencer partnership for Maronda Homes’ 50th anniversary, collaborating with a TikTok influencer on a customer paint color activation offered to homebuyers and supporting promotion through email and CRM marketing campaigns.
- Develop and deploy multi-touch email drip campaigns supporting new community launches, phase openings, promotions, and regional marketing initiatives.
- Plan and execute email marketing strategies across multiple regions, including building, managing, and optimizing branded newsletters to drive engagement and lead nurture.
- Execute CRM-based email and SMS campaigns using Customer.io, building automated workflows aligned with customer journey stages.
- Coordinate integrated marketing collateral and campaign execution, ensuring consistency with brand marketing standards across digital touchpoints.
- Leverage customer behavior data, performance insights, and audience segmentation to optimize email flows, improve engagement, and increase conversion rates.
- Provide content and messaging recommendations to support new releases, community launches, and promotional initiatives, increasing visibility and engagement.
- Monitor and analyze key email marketing KPIs, open rates, click-through rates, and conversion metrics, producing performance reports to inform optimization strategies.
- Support CRM strategy and customer journey development, executing personalized, automated messaging at scale across email and SMS channels.
Cycling Instructor
6YCLE
Pittsburgh
01.2021 - 03.2023
- Delivered a high-energy, community-driven boutique fitness experience focused on client engagement, motivation, and brand loyalty.
- Fostered an inclusive, empowering studio environment aligned with premium fitness brand standards.
Marketing Intern
6YCLE
Pittsburgh
01.2021 - 05.2022
- Supported studio-level marketing initiatives, including planning photoshoots, coordinating studio events, and executing rider engagement initiatives to drive awareness and participation.
- Managed studio email communications using Mindbody, analyzing client data to segment email audiences and support targeted studio level campaign planning.
Education
Bachelor of Arts Degree - Integrated Marketing Communication, Business Management
Duquesne University
Pittsburgh, PA05.2022
Skills
- Integrated Marketing
- Pre-Opening Marketing
- New Location Launches
- Email & SMS Marketing
- CRM Strategy
- Audience Segmentation
- Lead Generation
- Google Workspace
- Asana
- Customerio
- Canva
Timeline
Corporate Marketing Administrator
Maronda Homes
02.2024 - Current
Email Marketing Coordinator
Maronda Homes
05.2022 - 02.2024
Marketing Intern
6YCLE
01.2021 - 05.2022
Cycling Instructor
6YCLE
01.2021 - 03.2023
Bachelor of Arts Degree - Integrated Marketing Communication, Business Management
Duquesne University