Karen Lourenco

- Responsible for leading the commercial strategy for the Latin American region, with different environments and business stages to build a successful execution plan across channels and markets. Being responsible for the 5Y Innovation Master Plan, Commercial initiatives design, G2M interventions, Best Practices / Share and Reapply sessions, and being recognized as the commercial expert in the Regional Business Unit.

- Digital commerce leader, managing an important transition renewing the regional structure, moving from different local suppliers to a single central agency

Sales Director responsible for top national chains, total P&G e-Commerce channel and Trade Marketing leader for total Drug channel.

- Responsible for Trade Marketing strategy for the direct pharmacy channel and ecommerce for all P&G categories (hygiene, beauty and medicines), including 3 years plan JBPs, Volume forecast by region, new launches planning and execution

- Leading a multifunctional structure for DPSP, RD, Extrafarma and Drogal stablishing P&G as best supplier in the channel for 3 consecutive years

- P&G + Merck M&A: responsible for the people and processes integration for 40% of the business.

-eCommerce transformation for drug channel, leading digital strategy, joint business plan and new commercial structure

- Sales Director responsible for Casino group, leading a multifunctional structure dedicated to the customer

- Commercial contract renegotiation after 10 years from the last review, improving P&G visibility & ROI across categories

-eCommerce transformation for modern retail, leading digital strategy, joint business plan and new commercial structure

- Worked closely with organizational leadership and board of directors to guide operational strategy.

- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.

- Commercial funds planning and optimization for related categories

- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

- Formed strategic partnerships and connected with key customers to drive business development.

- Commercial funds planning and optimization for related categoy