Karin Frederiksen Long
Camp Hill
Summary
Forward-thinking and innovative professional with proven ability to drive marketing strategies that elevate brand presence and engagement. Possesses deep understanding of consumer behavior and market trends, coupled with expertise in digital marketing and campaign management. Committed to delivering impactful results and fostering growth through data-driven decision-making and creative problem-solving.
Overview
37
37
years of professional experience
Work History
Senior Director of Marketing
Rite Aid
01.2024 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Enhanced online presence through search engine optimization techniques, improving organic search rankings.
- Mentored junior staff members, fostering a culture of continuous learning and professional development.
- Utilized market research insights to refine target audience segmentation and enhance messaging efficacy.
Director of Marketing
Rite Aid
11.2018 - 12.2023
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
Director of Front End Marketing
Rite Aid
01.2018 - 11.2018
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Manager of Front End Marketing
Rite Aid
05.2016 - 12.2017
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maintained professional, organized, and safe environment for employees and patrons.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Marketing Manager, Health & Beauty
Rite Aid
01.2015 - 04.2016
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Marketing Services Manager
Rite Aid
02.1997 - 12.2014
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Led email marketing efforts resulting in higher open rates, click-throughs, and conversions.
- Reviewed competitor activity regularly, identifying areas of opportunity for differentiation and growth.
- Elevated company''s public profile by securing high-profile media placements and coverage.
Marketing Manager
Cellular One
01.1996 - 01.1997
Advertising Account Executive
The Bomstein Agency
01.1993 - 12.1995
Advertising Account Executive
Marketing Results, Inc.
01.1992 - 12.1993
Advertising Account Executive
Davis Advertising
08.1987 - 12.1991
Education
Bachelor of Arts - English
Gettysburg College
Gettysburg, PA05.1987
Skills
- Data-driven decision making
- CRM management
- Creative direction
- Content strategy
Timeline
Senior Director of Marketing
Rite Aid
01.2024 - Current
Director of Marketing
Rite Aid
11.2018 - 12.2023
Director of Front End Marketing
Rite Aid
01.2018 - 11.2018
Manager of Front End Marketing
Rite Aid
05.2016 - 12.2017
Marketing Manager, Health & Beauty
Rite Aid
01.2015 - 04.2016
Marketing Services Manager
Rite Aid
02.1997 - 12.2014
Marketing Manager
Cellular One
01.1996 - 01.1997
Advertising Account Executive
The Bomstein Agency
01.1993 - 12.1995
Advertising Account Executive
Marketing Results, Inc.
01.1992 - 12.1993
Advertising Account Executive
Davis Advertising
08.1987 - 12.1991
Bachelor of Arts - English
Gettysburg College
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