Karina Voytovich
Abington
Summary
Results-driven marketing professional with expertise in brand strategy, innovation management, and data analysis. Skilled in leveraging consumer insights to develop and execute impactful marketing campaigns, driving product launches and exceeding sales forecasts. Known for thriving in cross-functional teams and delivering measurable results in dynamic, fast-paced environments.
Overview
4
4
years of professional experience
Work History
Assistant Product Marketing Manager
Boiron
12.2024 - Current
- Executed consumer advertising plans for pain and first aid categories, including social media, influencers, digital marketing, sales promotions, and packaging strategies
- Analyze sales and marketplace data using Nielsen, SPINS, and IRI, providing actionable insights for marketing strategies
- Collaborate with HQ in France on new product launches, managing timelines, tracking progress, and ensuring brand alignment
- Work with creative teams and sales divisions (Natural, Mass Market, Medical, E-Commerce) to create marketing collateral and sales tools, driving channel-specific revenue growth
- Manage marketing materials and vendor collaborations, ensuring high-quality deliverables within deadlines
- Develop sales and marketing materials to support product launches, aligning with company objectives
- Compile strategic reports with data analytics and competitive research, guiding HQ decisions on new launches and rebranding
- Research competitor performance and distribution strategies, providing recommendations on market positioning, product formats, and pricing
- Oversee the end-to-end execution of a targeted sampling program, including vendor onboarding, display creation, and sample distribution to key locations based on consumer insights
Marketing Assistant – Pain & First Aid
Boiron
04.2023 - 12.2024
- Analyze data for a newly launched product to deliver an insightful presentation at a Global Marketing Seminar, showcasing the U.S
- Market’s success
- Lead partnerships with external agencies to produce product-focused videos for TV commercials and digital campaigns, driving a measurable lift in sales
- Manage marketing materials through Workfront software, ensuring timely project execution and alignment with brand strategy
- Refresh merchandising and marketing materials in collaboration with production vendors, design teams, and supply chain, maintaining relevance and consistency
- Support financial processes, including invoice and purchase order tracking in JDE (business management system), while assisting with budget monitoring and documentation
- Partner with regulatory teams to ensure compliance with OTC drug and CPG guidelines for marketing initiatives
- Represent the company at trade shows and events, showcasing product offerings and coordinating booth layouts and visual displays to align with marketing strategies
Public Relations assistant (Intern)
Boiron
07.2022 - 04.2023
- Analyzed and reported on social media campaigns using Grin, optimizing influencer and ambassador engagement strategies
- Curated and maintained influencer and ambassador lists through Highrise and scoped potential candidates for seasonal campaigns
- Designed monthly wrap-up flipbooks showcasing organic social mentions by influencers to highlight campaign success
- Researched publicists and editors via Critical Mention to support PR efforts and crafted press kits for brand campaigns
- Developed and published blog posts aligned with seasonal marketing campaigns, enhancing brand visibility
- Created care packages and gift baskets for influencers, strengthening partnerships and campaign effectiveness
Project Manager
Hadco Metal Trading
08.2021 - 12.2021
- Designed and launched an app to streamline communication between warehouse and maintenance teams
- Established and managed a new Call Center department, overseeing recruitment, onboarding, and training processes
- Developed weekly CRM email campaigns to drive engagement and sales, while creating marketing materials for media platforms
- Collaborated with an external marketing firm to optimize SEO operations, increasing online visibility
Sales Assistant
Hadco Metal Trading
12.2020 - 05.2021
- Conducted 30–40 daily cold calls to generate leads, negotiate deals, and secure new business
- Provided customer assistance via phone and email, processing quotes and managing inquiries through to purchase
- Implemented strategic pricing tactics in collaboration with sales teams and vendors to maximize profitability
- Processed quote inquiries into finalized sales, ensuring alignment with company pricing strategies
Education
Bachelor of Science - Marketing, International Business, French Studies
West Chester University of Pennsylvania
12.2022
Skills
- Nielsen, SPINS, and IRI Analytics
- Microsoft Word, PowerPoint, and Excel
- Market Research & Consumer Insights
- Cross-Functional Collaboration
Languages
· Native or Bilingual Proficiency: English, Russian, Hebrew
· Professional Proficiency: French
Timeline
Assistant Product Marketing Manager
Boiron
12.2024 - Current
Marketing Assistant – Pain & First Aid
Boiron
04.2023 - 12.2024
Public Relations assistant (Intern)
Boiron
07.2022 - 04.2023
Project Manager
Hadco Metal Trading
08.2021 - 12.2021
Sales Assistant
Hadco Metal Trading
12.2020 - 05.2021
Bachelor of Science - Marketing, International Business, French Studies
West Chester University of Pennsylvania
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