Kate Curry

I am responsible for leading and growing the Creative and Studio Teams, with a focus on workplace planning, team coaching, department budget management and process efficiencies. My objective is to bring process and tech innovation that enhances and optimizes our staff resources and ensures success for us and our clients, ultimately driving revenue.

• Spearheaded successful implementation of new project management software, fostering transparency across all departments and enabling comprehensive staff resource and campaign tracking for valuable insights. This initiative resulted in remarkable 50% reduction in external staffing costs within it’s first year
• Reduced discrepancies in interdepartmental project resource planning from 21% to 5% in 3 months and achieved milestone by delivering first month on record with 100% billable hours
• Led creation and rollout of remote based employee onboarding and performance evaluation processes that helped guide the company through new ways of remote working directly related to COVID
• Introduced AI tools across creative and studio teams delivering increase in resource efficiencies of 10%
• Reduced discrepancies in interdepartmental project staff resource planning from 21% to 5% in 3 months
• Achieved milestone by delivering first month on record with 100% billable hours
• Introduced AI tools, delivering increase in staff resource efficiencies of 10%
• Managed budgets with accuracy, consistently staying within allocated funds without sacrificing operational goals or objectives

Responsible for leading and growing the marketing department. Our objective was deliver 13 new housing developments to market in one year and establish Cairn Homes PLC as a household name. Managed an annual budget exceeding €20 million. Responsible for staff forecasting and for ensuring all projects were accurately resourced.

• Led Ireland's most extensive private residential consumer research project, leveraging both qualitative and quantitative insights. These findings informed robust marketing plans including, mass marketing, email and communication strategies
• Grew team from two to eight over one year.
• Successfully devised and implemented go-to-market strategies, introduced new websites and brands for 13 housing developments in first year
• Achieved impressive results, including 56% unprompted recognition and category-leading Share of Voice (SOV)
• Delivered exceptional growth, achieving 100% revenue growth year over year for two consecutive years, surpassing all sales targets and solidifying Cairn Homes PLC as industry leader
• Increased website traffic by 45% by implementing effective SEO strategies
• Managed social media accounts by curating relevant content that was defined through research projects, engaging with followers and fostering strong sense of community among users

As an Account Director, I led and coached a team to achieve revenue targets through high-caliber strategic and creative advertising and communication solutions for our clients. Working with clients such as Vodafone and Tesco to develop both tactical and large strategic initiatives to deliver on their diverse needs and goals.

• Increased revenue by over 50% in first year
• Pioneered successful graduate recruitment program to address talent shortages in market, starting with two successful graduate hires
• Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches
• Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout clients account lifecycle

As the Global Communications Manager for PokerStars, I spearheaded the development and launch of groundbreaking products, online Sportsbook and Games. I was responsible for customer retention and lifetime value

• Achieved 21% increase in customer retention rate within six months
• Moved churn rates from 27% to 13% in 6 months
• Developed and launched cross-sell strategy from Poker product into both Games and Sportsbook, over delivering by 150% with overall increase in customer LTV
• Implemented and led rollout of new CRM system that increased productivity by 55%
• Collaborated with cross-functional teams to execute integrated marketing campaigns for product launches and promotions

Headhunted to lead a new marketing communications team within Paddy Power, m objective was to close the gap between our ATL and BTL advertising, contributing to higher customer acquisition, lifetime value, and retention rates.

• Enhanced campaign performance by developing and implementing targeted marketing strategies, achieving 400% increase in promotion opt-in rates
• Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns, which increased retention rate by 15%
• Enhanced campaign performance by developing and implementing targeted marketing strategies.
• Led rollout of our updated e-commerce site
• Won Innovation in CRM award from ERG UK, showcasing our industry-leading approach to customer communications.

Developed and led TTL campaigns from inception to completion for leading brands; Guinness, Vodafone, and Tesco, included design, TV, radio, social media, PR, digital marketing, sponsorship, and web development.

Responsible for overall commercial success of team and clients, delivered on targets 100% year on year.