Kathleen Bruno
Warrington
Summary
Experienced sales leader with 20+ years driving corporate and client campaigns for premium brands. A hands-on, creative driver of brand-aligned marketing initiatives—ads, events, and digital solutions—that deliver measurable results. Proven in team leadership, training, project management, and end-to-end campaign execution, including client acquisition, renewals, forecasting, KPI management, and pipeline development. A seasoned ally to premium brands, I excel at building strong relationships, identifying unique client opportunities, and delivering exceptional communication, presentation, and service.
Overview
20
20
years of professional experience
Work History
Publisher/Chief Revenue Officer
Philadelphia Magazine
03.2022 - Current
- Consistently exceeded revenue targets through leadership of eight sales executives across various categories.
- Achieved year-over-year growth in digital (18%), event sponsorships (45%), and print (10%).
- Developed targeted go-to-market strategies and compelling proposals utilizing solution-based selling techniques.
- Maintained accurate sales pipeline via CRM, effectively managing forecasts and revenue recognition.
- Cultivated new business and expanded existing accounts through strategic prospecting and consultative selling.
- Oversaw execution of content strategy with marketing and creative service teams to align with brand objectives.
- Managed events team of four executives, optimizing over 30 events from budgeting to post-event analysis.
- Led client service team to execute all post-sales responsibilities, reducing churn rate significantly.
Sales Manager
The Philadelphia Inquirer
07.2018 - 03.2022
- Achieved 42% revenue increase and 206% QoQ growth across print and digital products.
- Trained, coached, and supervised outside and inside sales teams to deliver client-centric, sales-focused solutions tailored to each account.
- Balanced profitability with client budgets during proposals and pricing negotiations to meet targets while fostering ongoing partnerships.
- Defined, analyzed, and monitored KPIs to measure success and identify gaps in sales, marketing projects, lead generation, and service performance.
Digital Sales Supervisor
The Philadelphia Inquirer
02.2018 - 07.2018
- Optimized client retention, customer service experience, pipeline health, budget adherence, and forecasting accuracy.
- Maintained an up-to-date, navigable client and prospect database to support lead generation, competitive analysis, and business development activities.
- Led digital training, and team-building initiatives to elevate sales performance.
Digital Sales Strategist
The Philadelphia Inquirer
08.2012 - 02.2018
- Managed a diverse portfolio of clients across multiple sectors and agencies, achieving 55% YoY growth.
- Collaborated with team members to prospect and secure digital sales opportunities.
- Utilized lead generation tools to identify marketplace opportunities.
- Specialized in PPC, SEO, email, social media, display, programmatic, custom content, and branded content solutions.
Account Executive
The Philadelphia Inquirer
08.2011 - 08.2012
- Achieved 127% of sales goals in 2012, generating $1M in additional revenue.
- Onboarded majority of new accounts in 2011 and 2012, establishing strong client relationships.
- Earned recognition as top-achiever sales executive through consistent high performance.
- Received awards for Number One Sales Executive and monthly/quarterly top performer during tenure.
Regional Sales Manager
VIP Wedding Magazine/JHL Publishing
04.2005 - 01.2010
- Drove successful sales and marketing campaigns across Philadelphia and New England regions.
- Supervised marketing and sales teams to develop and execute corporate strategies.
Skills
- Forecasting and budgeting
- Leadership and training
- Developing a positive workplace development
- Communication skills
- Data analysis
- Content marketing
- Client needs assessment
- Relationship management
- Campaign monitoring
- Digital innovation
- Programmatic advertising
- Customer service excellence
References
References available upon request.
Timeline
Publisher/Chief Revenue Officer
Philadelphia Magazine
03.2022 - Current
Sales Manager
The Philadelphia Inquirer
07.2018 - 03.2022
Digital Sales Supervisor
The Philadelphia Inquirer
02.2018 - 07.2018
Digital Sales Strategist
The Philadelphia Inquirer
08.2012 - 02.2018
Account Executive
The Philadelphia Inquirer
08.2011 - 08.2012
Regional Sales Manager
VIP Wedding Magazine/JHL Publishing
04.2005 - 01.2010
Similar Profiles
RACHEL DREZNERRACHEL DREZNER
Director, Client Services at METROCORP Philadelphia magazine and Boston magazineDirector, Client Services at METROCORP Philadelphia magazine and Boston magazine
Coen SimCoen Sim
Features Writer at NTU HEY! Magazine / NTU SOH Constellations MagazineFeatures Writer at NTU HEY! Magazine / NTU SOH Constellations Magazine
Anbreen ShabirAnbreen Shabir
Editorial Team Member at TARANG MAGAZINE (college Magazine)Editorial Team Member at TARANG MAGAZINE (college Magazine)
Yesudas KumbuckalYesudas Kumbuckal
Warehouse worker at DPDWarehouse worker at DPD
Jonathan PanofskyJonathan Panofsky
Religious School Teacher at Tifereth Israel CongregationReligious School Teacher at Tifereth Israel Congregation