KATIE DUNN
Norristown
Summary
- Broad range of experience in 20+ years in the consumer-packaged goods industry including direct regional customer responsibilities, direct report management, broker network management, new business development and customer relations
- History of developing and delivering annual sales plans of $8+ million dollars for Garden of Life, Solgar, American Health, Vital Proteins, and Nuun
- Strong leadership, communication and interpersonal skills resulting in quality relationship building, successful team development, mentoring and networking with colleagues and customers
- Experience in opening new business in natural and conventional grocery and specialty channels of trade including gift, outdoor, college bookstore and e-retailers
- Motivated to learn, curious to seek new experiences with openness, ability to embrace change and demonstrate company cultural and values
- Experience working for companies ranging from small and independently owned companies to large, publicly held corporations
Seasoned Regional Sales Director with proven track record in driving revenue growth and market expansion. Known for strategic sales planning, team leadership, and key account management skills. Have consistently improved sales performance, cultivated client relationships, and implemented effective sales strategies in previous roles.
Overview
21
21
years of professional experience
Work History
Regional Sales Director
Enzymedica
Venice
09.2024 - Current
- Led regional sales strategy development for nutritional supplements.
- Managed key accounts and fostered client relationships across the territory.
- Collaborated with marketing to launch new product initiatives effectively.
- Trained and mentored sales team on product knowledge and sales techniques.
- Analyzed market trends to identify growth opportunities within the region.
- Oversaw budget management and resource allocation for sales activities.
- Trained, coached and mentored members of the regional sales team to ensure goals were met.
- Established relationships with key customers to build loyalty and grow revenue streams.
- Analyzed market trends and competitor activities to develop strategies for success.
REGIONAL SALES MANAGER - NORTHEAST
NESTLE HEALTH SCIENCE
PALM BEACH GARDENS
07.2018 - 08.2024
- Manage direct field representatives, including, but not limited to; in store visits with representatives, field territory development, sales planning, independent health food and key account management, accountability measures and follow up activities
- Oversight and management of sales program implementations with focus on execution of quarterly promotions for brand under the Nestle Health Science umbrella (Garden of Life, Solgar, American Health, Vital Proteins, and Nuun)
- Regional sales analysis to determine outpoints and opportunities, including but not limited to new product launches and increased penetration, as well as enforce accountability
- Create, manage, and achieve revenue and expense budgets for the Independent Health Food Channel; ensure the division operates within appropriate budget parameters to achieve expected results
- Participate in the development of sales and marketing programs and materials as required to support revenue efforts; effectively interface with internal departments (marketing, finance, customer service) to ensure appropriate support of critical projects to satisfy customers' expectations
SALES REPRESENTATIVE - PENNSYLVANIA/NEW JERSEY
GARDEN OF LIFE, LLC
PALM BEACH GARDENS
07.2012 - 07.2018
- Responsible for best-in-class sales and service of Garden of Life products, programs and services to independent retail locations, Whole Foods Markets, and Wegmans
- Demonstrate strong presentation skills to successfully implement retail programs with customers
- Sell concepts including category management, brand block sets, and quarterly business planning
- Achieve annual sales goal of over one million dollars, nearly doubled volume since 2012
- Effectively execute monthly National and Regional promotions at key retailers Whole Foods Market and Wegman's
NEW BUSINESS DEVELOPMENT MANAGER - PENNSYLVANIA/NEW JERSEY
ESTEE LAUDER PROFESSIONAL BRANDS
MINNEAPOLIS
07.2010 - 05.2012
- Responsible for identifying, developing, and opening new salons and spas for Aveda, Bumble and Bumble, and Darphin to significantly grow the Estee Lauder Professional Brand market share
- Ensure seamless transition for new accounts from new business development team to comparative sales team
- Work closely with Senior Education Planner to develop annually ongoing education and support calendar for new retailer openings
- Exceeding growth targets achieving annual sales goals over one million dollars
REGIONAL SALES MANAGER/SALON & SPA DEVELOPMENT - NEW JERSEY/NEW YORK/CONNECTICUT
AVEDA
MINNEAPOLIS
03.2007 - 06.2010
- Develop and manage a high performing team including, hiring, training and coaching Salon Development Partners and Educators (7)
- Exceed sales plan of 4+million for comp business and a $250K new business plan
- Ensure that Salon Development Partners and Distributor Educators meet assigned sales for growth, current schematics, new launches, and new technique
- Lead quarterly forums for salon owners to network and inspire resulting in strong brand loyalty
- Consult with Top 20 salons in region to help grow their business to become sustainable by analyzing benchmarks monthly and creating strategic quarterly plans to implement to their teams
- Demonstrate leadership skills by attending annual coaching and training classes to facilitate growth and developing our team strengths
REGIONAL SALES MANAGER - NORTHEAST AND MID-ATLANTIC
BURT'S BEES INC.
DURHAM
06.2005 - 12.2007
- Successfully manage a team of five Territory Managers calling on independent and key retailers from Maine to Virginia inclining hiring, training, coaching and professional development
- Ensure that Territory Managers meet assigned sales for growth, merchandising, prospecting product placement, and promotional activities and met or exceeded annual sales volume of more than five million dollars
- Assist senior management in determining optimal geographical coverage and call routing/logistics
- Participate in the business development activities that include the evaluation of new trade shows, channels of distribution, and similar sales opportunities
- Participated in the launch of 50+ new products in over 500 accounts through the NE and Mid-Atlantic territories that included Whole Foods, Wild Oats, Independent Gift and Independent Health retailers
TERRITORY MANAGER - EASTERN PA/NJ
BURT'S BEES INC.
DURHAM
03.2005 - 06.2005
- Services the accounts in my territory through regular store visits to maintain product displays, introduce new products to buyers, provide product training to store employees, implement promotions and events at store level, establish and maintain contact with key decision makers in the regional buying organizations
Education
B.S. - Business Administration
Gwynedd Mercy University
Gwynedd, PASkills
- Sales strategy development
- Key account management
- Market trend analysis
- Budget management
- Product launch execution
- Customer relationship management
Certificate Programs
- Dimensions of Professional Selling
- Fierce Conversations Workshop
- Franklin Covey: The 7 Habits for Managers
- Presentation Advantage
Timeline
Regional Sales Director
Enzymedica
09.2024 - Current
REGIONAL SALES MANAGER - NORTHEAST
NESTLE HEALTH SCIENCE
07.2018 - 08.2024
SALES REPRESENTATIVE - PENNSYLVANIA/NEW JERSEY
GARDEN OF LIFE, LLC
07.2012 - 07.2018
NEW BUSINESS DEVELOPMENT MANAGER - PENNSYLVANIA/NEW JERSEY
ESTEE LAUDER PROFESSIONAL BRANDS
07.2010 - 05.2012
REGIONAL SALES MANAGER/SALON & SPA DEVELOPMENT - NEW JERSEY/NEW YORK/CONNECTICUT
AVEDA
03.2007 - 06.2010
REGIONAL SALES MANAGER - NORTHEAST AND MID-ATLANTIC
BURT'S BEES INC.
06.2005 - 12.2007
TERRITORY MANAGER - EASTERN PA/NJ
BURT'S BEES INC.
03.2005 - 06.2005
B.S. - Business Administration
Gwynedd Mercy University