Overview
Work History
Education
Skills
Timeline
Generic

Kelliann Hamilton

Philadelphia,PA

Overview

3
3
years of professional experience

Work History

Sr Associate Digital Marketing

Free People
10.2024 - Current
  • Took ownership of all marketing and triggered email execution and reporting for the North America business unit.
  • Analyze performance metrics to identify trends and recommend actionable solutions for enhanced outcomes.
  • Analyze customer data to identify trends and anticipate customer needs.
  • Trained and supported new team members, maintaining culture of collaboration.
  • Develop professional presentations for internal meetings using PowerPoint, increasing clarity of information shared among colleagues.

Digital Marketing Coordinator

Free People
08.2023 - 10.2024
  • Team lead for coding all daily and promotional emails for North America, UK, and France using html, SFMC, and Photoshop.
  • Utilize AMPscript for geo targeted emails.
  • Ownership of daily, weekly, and monthly reporting for all marketing and triggered emails for EU and France using Salesforce and Google Analytics.
  • Collaborated with cross-functional teams to create compelling promotional materials for seasonal launches.
  • Executed email marketing strategies that increased customer retention and drove sales growth.
  • Developed performance reports to measure campaign effectiveness and guide future strategies.

Web Content Production

Free People
07.2022 - 08.2023
  • Team lead for coding all emails for North America, UK, and France utilizing html and Photoshop.
  • Managed content updates and revisions, ensuring accuracy and timeliness in publication cycles.
  • Developed and maintained content for multiple web platforms, ensuring alignment with brand guidelines.
  • Collaborated with designers and developers to streamline project workflows and enhance website functionality.
  • Built all on-site editorials and landing pages to help drive sales and site traffic.
  • Created and managed all personalized content on site and app.

Web Technology Coordinator

CRW Graphics
10.2022 - 06.2022
  • Create and manage B2B websites for clients.
  • Upload and manage all content and products.
  • Create websites and templates using VB scripting and HTML coding.
  • Ensure all online orders are placed into production.
  • Use of InDesign and Adobe Photoshop to make graphics for online orders.
  • Answer help desk tickets to assist clients.

Education

BA - Communication

University of Delaware
Newark, DE
05.2021

Skills

  • Email scheduling
  • Email campaign management
  • Personalization strategies
  • Dynamic content
  • HTML
  • Reporting and analysis
  • Training and mentoring
  • Team leadership

Timeline

Sr Associate Digital Marketing

Free People
10.2024 - Current

Digital Marketing Coordinator

Free People
08.2023 - 10.2024

Web Technology Coordinator

CRW Graphics
10.2022 - 06.2022

Web Content Production

Free People
07.2022 - 08.2023

BA - Communication

University of Delaware

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Kelliann Hamilton