Kelliann Hamilton
Philadelphia,PA
Overview
3
3
years of professional experience
Work History
Sr Associate Digital Marketing
Free People
2024.10 - Current
- Took ownership of all marketing and triggered email execution and reporting for the North America business unit.
- Analyze performance metrics to identify trends and recommend actionable solutions for enhanced outcomes.
- Analyze customer data to identify trends and anticipate customer needs.
- Trained and supported new team members, maintaining culture of collaboration.
- Develop professional presentations for internal meetings using PowerPoint, increasing clarity of information shared among colleagues.
Digital Marketing Coordinator
Free People
2023.08 - 2024.10
- Team lead for coding all daily and promotional emails for North America, UK, and France using html, SFMC, and Photoshop.
- Utilize AMPscript for geo targeted emails.
- Ownership of daily, weekly, and monthly reporting for all marketing and triggered emails for EU and France using Salesforce and Google Analytics.
- Collaborated with cross-functional teams to create compelling promotional materials for seasonal launches.
- Executed email marketing strategies that increased customer retention and drove sales growth.
- Developed performance reports to measure campaign effectiveness and guide future strategies.
Web Content Production
Free People
2022.07 - 2023.08
- Team lead for coding all emails for North America, UK, and France utilizing html and Photoshop.
- Managed content updates and revisions, ensuring accuracy and timeliness in publication cycles.
- Developed and maintained content for multiple web platforms, ensuring alignment with brand guidelines.
- Collaborated with designers and developers to streamline project workflows and enhance website functionality.
- Built all on-site editorials and landing pages to help drive sales and site traffic.
- Created and managed all personalized content on site and app.
Web Technology Coordinator
CRW Graphics
2022.10 - 2022.06
- Create and manage B2B websites for clients.
- Upload and manage all content and products.
- Create websites and templates using VB scripting and HTML coding.
- Ensure all online orders are placed into production.
- Use of InDesign and Adobe Photoshop to make graphics for online orders.
- Answer help desk tickets to assist clients.
Education
BA - Communication
University of Delaware
Newark, DE05.2021
Skills
- Email scheduling
- Email campaign management
- Personalization strategies
- Dynamic content
- HTML
- Reporting and analysis
- Training and mentoring
- Team leadership
Timeline
Sr Associate Digital Marketing
Free People
2024.10 - Current
Digital Marketing Coordinator
Free People
2023.08 - 2024.10
Web Technology Coordinator
CRW Graphics
2022.10 - 2022.06
Web Content Production
Free People
2022.07 - 2023.08
BA - Communication
University of Delaware