KELLY A. SHORLEY
Plymouth Meeting
Summary
Dynamic Buyer with a proven track record at QVC x HSN, excelling in category management and vendor negotiation. Achieved significant growth in product lines through strategic promotional execution and effective communication. Adept at optimizing margins while fostering strong vendor relationships, driving results in fast-paced environments.
Overview
23
23
years of professional experience
Work History
Buyer I – Computers
QVC x HSN
West Chester
04.2025 - Current
- Manage computer assortment strategy, vendor negotiations, pricing, promotions, and inventory to meet margin and revenue targets.
- Increased total sales volume by implementing strategic growth plans.
- Partner cross-functionally with Planning, Marketing & E-Commerce, and On-Air teams to execute business strategies and promotional events.
- Cultivated vendor relationships to improve communication and collaboration.
- Sourced unique products for promotional events, supporting special sales initiatives.
Buyer I – Tablets
QVC x HSN
West Chester
07.2022 - 03.2025
- Managed tablet category performance through assortment planning, cost management, and promotional execution to enhance market presence.
- Cultivated key vendor partnerships with Amazon and Apple amidst cost volatility and margin pressures to ensure sustainable collaboration.
- Initiated Tech Sale Spotlight handle in May 2023 with Planning to increase visibility and engagement.
Senior Assistant Buyer – On-Air Electronics (Audio & Gaming)
QVC x HSN
West Chester
08.2021 - 07.2022
- Led Gaming category for QVC On Air and Extended Assortment, driving +60% YOY growth.
- Expanded console assortment and successfully launched PS5 into on-air programming.
- Presented category strategy and promotional plans, influencing key decisions among senior leadership.
- Negotiated pricing while managing C5 restrictions, ensuring competitive positioning during fluctuating market conditions.
Assistant Buyer – Extended Assortment Electronics
QVC x HSN
West Chester
07.2020 - 08.2021
- Managed Photo/Camera, Home Stereo, Wearables, Auto, and Smart Home categories.
- Promoted Polaroid Photo Booth as top BA driver and WBV on-air feature, enhancing visibility and sales potential.
- Collaborated with vendors to uncover white-space opportunities and launch unique products, expanding category offerings.
- Mentored Merchandising Administrator, strengthening skills in analytics, vendor communication, and promotions, improving team capability.
Merchandising Trainee – Extended Assortment Electronics
QVC x HSN
West Chester
11.2019 - 07.2020
- Assisted in coordinating product launches and promotional events for television sales.
- Collaborated with teams to develop engaging on-air presentations for diverse products.
- Managed inventory levels and ensured timely stock replenishment for live broadcasts.
- Analyzed business trends with MicroStrategy and internal reporting tools to inform strategic decisions.
- Managed trailing credit process, collaborating with AP to recover outstanding invoices and strengthen financial controls.
Data Entry Specialist – Extended Assortment Home Innovations
QVC x HSN
West Chester
08.2018 - 11.2019
- Entered customer orders accurately into internal systems.
- Verified data for completeness and consistency across platforms.
- Facilitated product creation and vendor onboarding, ensuring accurate pricing, UPCs, and inventory maintenance.
- Conducted training for vendors and new hires on Product Stream systems and workflows, enhancing their operational readiness.
- Managed email correspondence for order confirmations and inquiries.
Store Manager / Assistant Store Manager /Assistant Category Manager
Victoria's Secret / PINK
King of Prussia
08.2012 - 08.2018
- Directed high-volume retail operations, enhancing sales talent development and client experience.
- Cultivated and advanced management talent, achieving selection for leadership roles and regional initiatives.
Store Manager / Assistant Store Manager / Category Manager
PINK / Victoria’s Secret
King of Prussia
01.2012 - 01.2018
- Led high-volume retail operations, driving sales growth while developing talent and enhancing client experience.
- Developed and promoted management talent, earning selection for stretch leadership roles and regional initiatives.
Assistant Product Department Manager
Anthropologie
Wayne
01.2010 - 01.2012
- Implemented merchandising strategies to enhance product visibility and drive sales effectiveness.
- Oversaw inventory management, including stock levels and product displays for visual appeal.
- Developed and hosted in-store events to enhance client experiences and boost engagement and loyalty.
- Coordinated promotional events to attract customers and foster an inviting shopping atmosphere.
- Analyzed sales trends to inform decision-making and improve overall store performance.
- Developed staff schedules to optimize coverage during peak retail hours and events.
- Mentored newly hired employees, providing insights into company programs and facilitating smoother onboarding.
Owner / President
Commercial Loan Center, LLC
Conshohocken
01.2006 - 01.2012
- Founded and operated a commercial lending firm, directed strategy, managed client relationships, and handled daily operations.
- Managed financial operations and loan processing for diverse commercial clients.
- Developed strategic partnerships with local businesses to enhance loan offerings.
- Provided expert consultation on financing options to clients and stakeholders.
Freelance Production Assistant
Brides Magazine
New York
01.2003 - 06.2006
- Coordinated logistics for photo shoots, securing locations and arranging talent to meet production schedules.
- Managed schedules and calendars for editors and contributors effectively.
- Facilitated interdepartmental communication, enhancing collaboration and streamlining production processes.
- Provided on-site support during events, overseeing operations to ensure seamless execution.
- Maintained communication between production staff and crew members.
- Collaborated with vendors to ensure timely delivery of materials and supplies.
- Assisted editorial team in preparing content for monthly magazine issues.
- Supported marketing initiatives by compiling research on bridal trends and themes.
Education
Bachelor of Science - Fashion Merchandising Management
Fashion Institute of Technology (SUNY)
New York, NY12-2005
Associate of Applied Science - Fashion Merchandising Management
Fashion Institute of Technology (SUNY)
New York, NY01-2003
Associate of Arts - Liberal Arts
Delaware County Community College
Media 05-2001
Skills
- Category Management
- Vendor Negotiation
- Margin Optimization
- Market Trend Analysis
- Sales Forecasting
- Inventory Management
- Product Assortment Planning
- Data Analytics
- Vendor relations
- Problem solving
- Strategic thinking
- Collaborative teamwork
- Teamwork and collaboration
- Effective communication
- Critical thinking
- Leadership development
Timeline
Buyer I – Computers
QVC x HSN
04.2025 - Current
Buyer I – Tablets
QVC x HSN
07.2022 - 03.2025
Senior Assistant Buyer – On-Air Electronics (Audio & Gaming)
QVC x HSN
08.2021 - 07.2022
Assistant Buyer – Extended Assortment Electronics
QVC x HSN
07.2020 - 08.2021
Merchandising Trainee – Extended Assortment Electronics
QVC x HSN
11.2019 - 07.2020
Data Entry Specialist – Extended Assortment Home Innovations
QVC x HSN
08.2018 - 11.2019
Store Manager / Assistant Store Manager /Assistant Category Manager
Victoria's Secret / PINK
08.2012 - 08.2018
Store Manager / Assistant Store Manager / Category Manager
PINK / Victoria’s Secret
01.2012 - 01.2018
Assistant Product Department Manager
Anthropologie
01.2010 - 01.2012
Owner / President
Commercial Loan Center, LLC
01.2006 - 01.2012
Freelance Production Assistant
Brides Magazine
01.2003 - 06.2006
Bachelor of Science - Fashion Merchandising Management
Fashion Institute of Technology (SUNY)
Associate of Applied Science - Fashion Merchandising Management
Fashion Institute of Technology (SUNY)
Associate of Arts - Liberal Arts
Delaware County Community College