Kelly Charney
West Pittsburg
Summary
Experienced Director of Visual Merchandising with a demonstrated history of working in the retail industry. Strong marketing professional skilled in Sales, Product Assortment Planning, Merchandise Planning, and Inventory Control. Consumer-obsessed Brand and Product Leader. Team and Culture builder. Versatile, reliable, and flexible with a proven history of success in high paced environments.
Overview
18
18
years of professional experience
Work History
Visual Merchandising Manager
Dicks Sporing Goods
06.2010 - Current
- Oversaw standards for development of the Playbook and managed update schedule to reflect current VM standards. Surfaced opportunities for improvement - documents for future application, including timing, presentation, signing, merchandise opportunities, etc.
- Collaborated with Space Planning teams to create and maintain accurate adjacency plans from all areas account for any discrepancies, overlaps, versioning, etc.
- Managed and developed the DSG Seasonal Set Calendar to reflect developed merchandising strategies; communicated Gameplan publication and execution timelines for areas of responsibility.
- Ensured all project deliverables and deadlines were met in partnership with Director of Merchandise Presentation.
- Managed the creation of Gameplans including overall strategies, merchandising details, layouts, instruction, signing and visual presentation elements needed for proper execution at store level.
- Communicated strategies to coordinator teams for further development and execution. Reviewed and approved all Gameplans, Updates and Standards (from development to completion) to be approved by Director of Visual Merchandising.
- Developed and communicated the planning schedule for all in-store walk-throughs. Used store visits to solicit feedback and develop ideas for future best practices.
- Oversaw daily workflow and time management for direct reports. Trained direct reports in established protocol for file library maintenance. Specialized in motivating teammates and improving sales through metric research and analyzing current sale trends.
Director of Visual Merchandising
Dicks Sporting Goods
06.2019 - 09.2023
- Developed strategic merchandising initiatives with GMM, DMMs and VPs/SVPs of Visual Merchandising for areas of responsibility.
- Partnered with Design Firms/Vendors/VP Of Merchandising to create go to market presentations for Brand Partners – Stanley, Yeti, Gatorade, IFIT, Nike, Camp Chef, TNF.
- Initiated strategic meetings with the merchants including GMM, DMMs, Buyers, and Planning & Allocations partners to understand the goals and objectives of merchandising projects including floor layout, fixture needs, assortment tiers and regional initiatives.
- Responsible for overall visual merchandising strategies and process development. Drove sales, margin, turn and merchandising initiatives by ensuring continued improvement of all visual merchandising communication and planning processes.
- Partnered with VPs/SVPs of Visual Merchandising and Merchant partners to strategize and develop communication to support key merchandising ideas and regional initiatives.
- Regularly worked at both the executive and management level to work collaboratively across multiple departments and present concepts to Executive Leadership.
- Created Merchandising Standards for high and low inventory standards, fold standards, max capacity
Visual Merchandising Manager
OfficeMax
02.2006 - 05.2009
Education
Bachelor of Science - Business
Kent State University
Kent, OHSkills
- JDA
- Design Strategies
- InDesign
- Microsoft Office Suite
- Project Manager
Timeline
Director of Visual Merchandising
Dicks Sporting Goods
06.2019 - 09.2023
Visual Merchandising Manager
Dicks Sporing Goods
06.2010 - Current
Visual Merchandising Manager
OfficeMax
02.2006 - 05.2009
Bachelor of Science - Business
Kent State University
Similar Profiles
Brendan TownsendBrendan Townsend
Sales Associate at Dicks Sporing GoodsSales Associate at Dicks Sporing Goods
Marshia JohnsonMarshia Johnson
Retail Sales Associate Cashier at Dicks Sporing GoodsRetail Sales Associate Cashier at Dicks Sporing Goods
Kelsea RobyKelsea Roby
Apparel Associate at Dicks Sporing GoodsApparel Associate at Dicks Sporing Goods