Kelsey Baldwin
Phoenixville,PA
Summary
Enthusiastic, resourceful young professional with academic and professional background in marketing. Ability to establish priorities and meet challenges head-on. Strong project management skills. Dedicated to being a leader in multiple aspects of life and professional work. Excited for new opportunities and growth.
Overview
7
7
years of professional experience
Work History
Marketing Coordinator
Freeze Tag, Inc.
04.2021 - Current
- Developed advertising tactics and implemented new solutions for increased brand awareness, achieving 180,000+ app installs in 3 years.
- Developed campaigns, led design, tracked results and managed budgets across multiple advertising avenues, increasing revenue by $150,000 and maintaining 200%+ ROAS (return on ad spend).
- Developed and implemented data collection systems and other strategies to optimize statistical efficiency and data quality, including Hubspot systems, automation workflows, and CRM management.
Marketing Coordinator
Anova
11.2019 - 03.2021
- Boosted brand awareness with target customer demographics with social, print and email campaigns, as well as SEO and SEM optimization.
- Measured and reported performance of all digital marketing campaigns, assessed against ROI and KPIs, and communicated key findings to senior management.
- Utilized WordPress, Hubspot, and Salesforce to optimize website activity, lead flow capturing and retargeting.
Advertising Sales & Business Coordinator
New Jersey Family Magazine
06.2018 - 10.2019
- Developed sales leads and uncovered new business opportunities through prospecting and research.
- Utilized CRM system to increase sales by connecting sales representatives to potential advertisers.
- Managed creation of new vertical magazine and exceeded expected project goal by $30,000.
- Drove marketing efforts by orchestrating print, digital, and email advertising campaigns.
Marketing Implementation and Events Manager
Relationship Development
05.2017 - 05.2018
- Assisted company founders in daily office operations.
- Composed articles and blog posts to be featured on website.
- Reduced overhead by taking on more responsibility with creative and administrative projects.
- Coordinated delivery of materials for international and local events.
- Handled international event registration and on-site event coordination for 100+ event attendees.
Education
Bachelor of Science - Marketing
The College of New Jersey
Ewing, NJ2018
Skills
- Advertisement purchasing
- Budget tracking
- Digital marketing
- Advertising through App Stores and Social Media Platforms
- SEO and Keyword optimization
- Project planning and development
- Content Strategy and Execution
- Hubspot
- CRM management experience, including Salesforce
- Adobe Suite (Illustrator, InDesign, PhotoShop)
Affiliations
Theta Phi Alpha Women's Fraternity, Beta Beta
- Chapter Executive President, 2017
Timeline
Marketing Coordinator
Freeze Tag, Inc.
04.2021 - Current
Marketing Coordinator
Anova
11.2019 - 03.2021
Advertising Sales & Business Coordinator
New Jersey Family Magazine
06.2018 - 10.2019
Marketing Implementation and Events Manager
Relationship Development
05.2017 - 05.2018
Bachelor of Science - Marketing
The College of New Jersey
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