Kenneth A. Wilson

• Surpassed 1st-year New Business target by impressive 50% (2022).
• Strategically implementing MEDDPICC methodology for efficient sales cycles.
• Spearheading team forecast meetings, delivering precise ARR projections.
• Developed and executed "Fly Wheel" playbook, shortening sales cycle to under 45 days.
• Pioneered high-impact mentor program, propelling BDRs to successful Account Executive roles.
• Played pivotal role in optimizing Salesforce Lightning transition, enhancing sales activity recording.
• Engineered a program enabling SDR/BDR progression to AEs, leading to rapid promotions and top-tier performance.

• Successfully closed deals in small-to-midsize market, exceeding Year 1 sales by 100%.
• Skillfully managed inbound opportunities, optimizing lead conversion rates.
• Achieved 100% quota within 3 months through gradual "ramp up" strategy.
• Played pivotal role in Salesforce CRM setup, training, and execution, introducing revenue dashboards and streamlining lead-to-opportunity workflows.

Senior Account Executive | Jan 2018 - May 2019

• Promoted after consistent 20% sales growth over 3 years.
• Managed inbound sales, contributing to 15% monthly revenue increase.
• Facilitated successful Salesforce transition, training team on CRM adoption.

Account Executive | Nov 2014 - Dec 2017

• Drove 30% revenue growth through membership services.
• Established 50+ annual prospects via trade shows.
• Managed 100+ qualified opportunities pipeline.
• Mentored 5 Junior Account Executives.
• Improved lead conversion rates by 25% through tracking methods.

Sales Enablement Lead | May 2014 - Oct 2014

• Led education and consultative sales techniques.
• Orchestrated market entry plans, driving solution adoption.
• Expanded business pipeline through targeted prospecting.
• Managed marketing content and delivered impactful presentations.

Account Executive | Sep 2012 - May 2014

• Drove 30% market share growth with Easyfile software sales.
• Scaled revenue and client base with largest account.
• Increased average deal size by 20% with scalable pricing models.
• Elevated brand visibility by 15% through unique marketing content.
• Achieved 20% market share growth via strategic initiatives.