Keon Jones
Bensalem
Summary
Dynamic Event Marketing Manager with a proven track record, excelling in event marketing, sponsorship activation and team management. Successfully exceeded appointment goals while fostering relationships and driving lead generation. Adept at event logistics and post-event analysis, ensuring impactful promotions that resonate with target audiences.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Event Marketing Manager
Pella Windows and Doors | Gunton Corporation
07.2024 - Current
- Participate in local events, festivals, home improvement stores and other venues to promote Pella products and convert leads into appointments for the sales team
- Research sponsorship opportunities to help leverage and promote Pella products and services at various events
- Build execution strategy for marketing events team
- Engage with homeowners at events to bring awareness to the Pella brand
- Recruit and train team of event field marketing coordinators
- Supervise and coach field marketing coordinators to ensure maximum performance
- Manage and approve payroll entries and updates
- Exceed weekly, monthly, and annual appointment goal targets
Field Marketing Manager
Caesars Digital (Sportsbook & Icasino)
Atlantic City
05.2023 - 03.2024
- Managed Sportsbook/Digital events and activations for Pennsylvania, New Jersey, and West Virginia
- Promoted new member enrollment by offering special introductory deals to attract more customers.
- Organized promotional events and contests to advertise the digital app and boost its revenue.
- Collaborated with Casino Partners to align property and digital events
- Developed tent pole events to attract new customers
- Worked with creative to develop marketing assets and materials for events and activations
- Researched new on and off property promotional event opportunities.
- Prepared and submitted post event analysis and reporting.
Event Planner II
Northstar Lottery Group, LLC
Lawrenceville
12.2013 - 05.2023
- Liaised with the Sales and Marketing team to strategize future promotions, contests & social media campaigns
- Developed strategies for Experiential Marketing that can effectively engage with the players.
- Cultivated relationships and build a rapport with partners, vendors and the community
- Procured promotional merchandise to build the brand
- Conducted extensive research to identify potential sponsorship opportunities that align with our company's goals and objectives
- Managed logistics and technical aspects for promotions, contests, and events at sports and entertainment venues, casinos, clubs, and various local and cultural events
- Supervised on site event staff to ensure a successful event.
- Ensured that every event had a warm and welcoming environment
- Participated in community events to promote the organization's mission and business objectives
- Communicated and provided a report on the effectiveness of each event.
Education
B.A - BTMM (Broadcasting, Telecommunications and Mass Media)
Temple University
01.1999
Liberal Arts -
Bucks County Community College
01.1996
Skills
- Sponsorship Activation
- Trade Show Management
- Post Event Analysis
- Event marketing
- Sponsorship research
- Team management
- Event logistics
- Budget management
- Event promotion
- Detail-oriented
- MS office suite
- Relationship building
- Lead generation
Certification
- Pennsylvania Gaming License
- New Jersey Gaming License
Timeline
Event Marketing Manager
Pella Windows and Doors | Gunton Corporation
07.2024 - Current
Field Marketing Manager
Caesars Digital (Sportsbook & Icasino)
05.2023 - 03.2024
Event Planner II
Northstar Lottery Group, LLC
12.2013 - 05.2023
B.A - BTMM (Broadcasting, Telecommunications and Mass Media)
Temple University
Liberal Arts -
Bucks County Community College