Builds scalable content strategy solutions for multiple cross-functional teams and business development strategies for new opportunities
Cultivates a community of growth and development through coaching and mentoring others to develop their professional skills
Grows design community and strategies, leads discussion of design practices and standards, and contributes to practice area communities and activities
Works closely with engineers to make recommendations about how to use technology to handle large amounts of content in efficient and powerful ways
Plans and facilitates participatory content strategy workshops and brainstorming sessions focused on developing content and content services (including API development)
Freelance Content Strategist
Self Employed Web
11.2022 - 11.2023
Leads the establishment and improvement of holistic UX writing and content design processes, systems, frameworks or patterns across multiple projects or products
Builds alignment by collaborating with cross-functional stakeholders (e.g., marketing, legal, engineering) to develop a product narrative, vision, mission, or principles across various sectors of work, including Big Tech, Finance, and the Nonprofit space
Contributes to requirements gathering, user story definition, estimates, and backlog planning to produce high-impact media for clients around the globe
Editor-in-Chief
Moveworks
02.2022 - 11.2022
Drove the full lifecycle of all published content including strategy planning, publishing, distribution, analytics, and measurement
Developed improved governance to ensure all content was built for purpose, and could be leveraged across a full array of audiences and channels for maximum visibility
Executed quality assurance for 100% of all external-facing content such as product announcements, press releases, email campaigns, white papers, blog posts, bot notifications, case studies, and more
Led the development, creation, and implementation of the Moveworks' style guide — our single source of truth for 100% of Moveworks' content
UX Writer
Vanguard
01.2021 - 02.2022
Used content narrative principles, user-driven data, and logic to design content for the Vanguard Mobile App
Drove process frameworks, design solutions, and product vision by generating impactful content strategy
Led accessibility efforts (ADA and WCAG) to ensure our products were usable for a diverse client base
Implemented design changes across Mobile and Web platforms according to feedback generated through the Vanguard app, user interviews, competitor analysis, and financial trends
Uploaded, integrated, and shared content through CSM (AEM)
Editorial Strategist
Frontiers Media
08.2018 - 02.2020
Reviewed author submissions, located media-friendly research, and identified strategic channels through which research was circulated in the media; this included researching and pitching to relevant reporters, writing press releases, and performing QA to ensure finalized stories meet strategic goals
Supported the Digital Communications Manager by developing and refining our omni-channel social media strategy through platforms like Twitter, Instagram, Facebook, and more
Gathered impactful data by using reports generated by the analytics team to build analyses to use in grant proposals, editorial pitches, stakeholder meetings, and more
Content Designer
HASH
11.2016 - 01.2018
Researched and implemented UX principles to optimize web-based applications for new user audiences
Used theoretical knowledge of digital semiotics to facilitate strategic human-interface design case-by-case
Developed copy to meet British Accessibility Standards and Requirements
Language Consultant
SPEAK Project
01.2014 - 01.2018
Coached students of various language backgrounds in public speaking, entrance examinations, and written communication
Facilitated second language instruction in Japanese, Swedish, French, and English
Used digital technologies to expand global network (30+ clients) as a means of effective engagement
Education
Master of Arts - Language And Cultural Diversity
King's College London, University of London
London, United Kingdom
2017
Bachelor of Arts - Japanese Linguistics
SOAS University of London
London, United Kingdom
2016
Skills
Media production at every stage of the content lifecycle from inception, planning, development, production, and post-production
Strategic content production, development, and distribution with focused expertise in FinTech, Public Health, and Machine Learning sectors using programs like Atlassian, Confluence, Jira, WordPress, and more
Cross-collaborative content management across multiple disciplines such as UX, PR, Marketing, Analytics, Legal, and more