Summary
Work History
Skills
Timeline
Generic

Khadija Washington

Harrisburg

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Work History

Social Media Marketing Manager

With Love KD Multimedia Services
  • Increased customer engagement through social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Collaborated with team members to develop creative campaigns for social media platforms.
  • Designed and implemented social media strategies to align with business goals.
  • Created and implemented impactful strategies to increase company brand awareness and engagement.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Analyzed and reported social media and online marketing campaign results.
  • Suggested and implemented new features to develop brand awareness.
  • Developed relationships with influencers to grow reach of company and create wider visibility.
  • Conducted research to determine current benchmark trends and audience preferences.
  • Developed and implemented tracking systems to measure results of posts and campaigns.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Developed and promoted corporate brand, images and identity to media and public.
  • Cultivated strong corporate image and identity with clear branding.
  • Increased brand awareness through development and implementation of successful public relations campaigns.
  • Researched latest market trends and analyzed data to develop public relations strategies and tactics.
  • Reviewed marketing materials and documents for brand accuracy and trending design.
  • Created and managed social media campaigns to increase brand engagement.
  • Devised content strategy to effectively engage target audiences.
  • Conducted market research to identify new opportunities and target markets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Planning and developing social media campaigns.
  • Posting content across social media accounts.
  • Engaging with customers on different channels.
  • Analyzing running campaigns.
  • Being on top of the latest social media trends.
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, etc).
  • Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.

Skills

  • Social Media and Promotions
  • Social Listening
  • Mobile Marketing
  • Data Analysis
  • User-Generated Content
  • Graphic Design
  • Event Promotion
  • Audience Segmentation
  • Visual Storytelling
  • Brand Development
  • Social Media Campaigns
  • Social Media Strategy
  • Digital Marketing

Timeline

Social Media Marketing Manager

With Love KD Multimedia Services
Khadija Washington