Kierstyn Smith
Lancaster
Summary
Content strategist and web content manager with experience planning, creating, and optimizing user-centered content across various web properties. Proven ability to translate translating complex information into clear, actionable copy and collaborate cross-functionally to improve usability, consistency, and impact across the web.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Web Content Manager
Temple University
07.2022 - Current
- Lead strategy, creation, and optimization of high-traffic web content supporting enrollment and institutional goals.
- Conduct regular content audits, managing content lifecycles and recommending improvements based on user needs and performance data.
- Translate complex policies and workflows into clear, actionable content for diverse audiences.
- Partner cross-functionally with UX, SEO, design, analytics, and leadership teams to ensure accuracy and consistency.
- Led admissions landing page revitalization contributing to a 30% year-over-year increase in admitted student deposits.
Web Content Producer
Temple University
04.2020 - 07.2022
- Researched, wrote, and maintained web content ensuring clarity, accuracy, and editorial consistency.
- Collaborated with subject matter experts and cross-functional teams to improve usability and engagement.
Marketing Specialist
Kiwi Marketing Group
08.2017 - 03.2020
- Developed and maintained website and campaign content across industries, balancing multiple deadlines and stakeholder needs.
Education
Bachelor of Science - Public Relations, Marketing Minor
Millersville University of Pennsylvania
Millersville, PA01-2017
Skills
- Content Strategy
- CMS management (Drupal)
- Content editing
- Competitor analysis
- Knowledge Base & CMS Management
- Content Audits & Optimization
- UX Writing
- Workflow Documentation
- Cross-Functional Collaboration
- Data-Informed Content Decisions
Certification
Temple University Management Academy (currently enrolled)
Timeline
Web Content Manager
Temple University
07.2022 - Current
Web Content Producer
Temple University
04.2020 - 07.2022
Marketing Specialist
Kiwi Marketing Group
08.2017 - 03.2020
Bachelor of Science - Public Relations, Marketing Minor
Millersville University of Pennsylvania