Kim Friel
Havertown
Summary
Strategic and collaborative product leader with 20+ years of experience driving growth, adoption, and client satisfaction in healthcare technology. Proven success in product management, marketing, and education, scaling a digital rounding platform from startup through multiple acquisitions and growing product revenue from $3M to $7M. Skilled in cross-functional leadership, customer-centric solutioning, and translating complex healthcare needs into high-impact tools for providers and patients. Recognized for delivering measurable outcomes through data-driven strategy, engaging communication, and a deep understanding of the healthcare landscape.
Overview
25
25
years of professional experience
Work History
Product Manager (iRound)
Press Ganey LLC
01.2020 - 07.2025
- Defined product vision, roadmap, and strategy aligned with market trends and client goals
- Prioritized development based on user feedback, improving satisfaction and driving retention
- Collaborated cross-functionally with QA, sales, marketing, and implementation to drive adoption
- Supported sales through product demos, case studies, and solutioning, contributing to a 35% increase in client acquisitions
- Led initiatives that scaled revenue from $3M to $7M via market expansion and product enhancements
Director of Product Marketing (iRound)
Press Ganey LLC
01.2019 - 01.2020
- Developed marketing strategies aligned with sales goals and enterprise healthcare trends
- Created sales collateral and campaigns supporting over 600 U.S. healthcare systems
- Directed communication strategies for product launches and M&A integrations
Director, Performance Technologies (iRound)
The Advisory Board Company
10.2012 - 01.2019
- Led client engagement and retention for performance improvement technologies across key accounts
- Delivered 15+ client webinars annually, averaging 3.8/4.0 satisfaction scores
- Produced annual client summit, managing agenda, content, speakers, and logistics
- Managed and developed a team of four Client Retention and Education Specialists
Senior Manager, Education Services (iRound)
Active Strategy, Inc.
09.2006 - 10.2012
- Designed and delivered online training programs for healthcare and government clients
- Achieved 97% client retention through education-driven engagement initiatives
- Led client summits, product demos, and “Train the Trainer” workshops
- Developed product onboarding and training programs for a 25-person team
- Award: Client Service Excellence Award (2011)
Project Manager, Client Implementation
EDUNEERING, INC.
05.2002 - 09.2006
- Led enterprise LMS implementations; partnered with product development and QA for delivery
- Customized product onboarding and training programs for diverse client sectors
- Delivered on-site training and ensured high product adoption and utilization rates
Sales Support Specialist
EDUNEERING, INC.
05.2001 - 05.2002
- Supported $2.4M in new sales revenue via proposals, product messaging, and presentations
- Created tailored sales enablement materials and demos
Instructional Designer
EDUNEERING, INC.
05.2000 - 05.2001
- Designed FDA-compliant eLearning for healthcare clients
- Developed curricula, documentation, and led live client / end user training sessions
Education
Bachelor of Science - Secondary Education/English
TEMPLE UNIVERSITY
Philadelphia, PA01-1998
Skills
- Strategic project planning
- Product adoption and utilization
- Customer engagement and retention
- Data-informed strategy development
- E-learning content development
- Educational program design
Professional Development
- Effective Presentations — Advisory Board Company
- Project Management — EduNeering
Timeline
Product Manager (iRound)
Press Ganey LLC
01.2020 - 07.2025
Director of Product Marketing (iRound)
Press Ganey LLC
01.2019 - 01.2020
Director, Performance Technologies (iRound)
The Advisory Board Company
10.2012 - 01.2019
Senior Manager, Education Services (iRound)
Active Strategy, Inc.
09.2006 - 10.2012
Project Manager, Client Implementation
EDUNEERING, INC.
05.2002 - 09.2006
Sales Support Specialist
EDUNEERING, INC.
05.2001 - 05.2002
Instructional Designer
EDUNEERING, INC.
05.2000 - 05.2001
Bachelor of Science - Secondary Education/English
TEMPLE UNIVERSITY
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