Volunteering
Kiran Naz
Marketing
Philadelphia
Summary
Results-driven marketing professional with strong background in strategic campaign development, digital marketing, and brand management. Known for fostering team collaboration and adapting seamlessly to evolving market demands. Skilled in SEO, content creation, and data analytics, ensuring impactful marketing initiatives. Reliable, focused, and committed to achieving measurable outcomes.
Overview
6
6
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Marketer
International Youth Media Summit
08.2019 - Current
- Develop and implement marketing strategies to enhance global engagement and visibility for IYMS.
- Manage social media campaigns, content creation, and outreach to expand audience reach.
- Collaborate with international teams to promote events, summits, and youth initiatives.
- Optimize digital presence through SEO, email marketing, and targeted promotions.
- Foster partnerships and sponsorship opportunities to support IYMS's mission.
Assistant Marketing Manager
AIMVIZ
01.2022 - 05.2023
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
- Improved overall SEO ranking through keyword optimization strategies applied throughout various content pieces.
Marketing Team Leader
AIMVIZ
01.2021 - 12.2021
- Consulted with product development teams to enhance products based on customer interest data.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
- Continuously monitored KPIs to assess performance, making necessary adjustments to meet goals.
- Ensured consistency across all branding elements, reinforcing brand identity throughout various touchpoints while staying true to core values.
Senior Marketing Executive
AIMVIZ
01.2020 - 12.2020
- Enhanced customer engagement through the implementation of targeted social media campaigns and content strategies.
- Revamped website design for an enhanced user experience that contributed to an increase in online traffic.
- Coordinated product launches across multiple channels, ensuring consistent messaging and maximum exposure.
- Led a cross-functional team for the successful launch of new products, resulting in increased market share.
Marketing Executive
AIMVIZ
01.2019 - 12.2019
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
Education
MBA - Advertising And Marketing
Institute of Business Management
Karachi, Pakistan 05.2001 -
BBA - Business Administration
Iqra University
Karachi, Pakistan 05.2001 -
High School Diploma -
Daniel Boone High School
Douglassville, PA 05.2001 -
Skills
Proposal development
Lead conversion
Brand messaging
Data analytics
Product marketing
Sales funnel management
Influencer marketing
Copywriting expertise
Accomplishments
- Award-Winning Filmmaker – Created a short film that won recognition for its impactful storytelling on social issues. View on LinkedIn
- 📖 Published Project with iEARN Pakistan – Successfully led and contributed to a project that was officially published, showcasing expertise in media and community engagement. View on LinkedIn
- 🌍 YES Program Recognition – Featured on the official YES Program website for initiatives aimed at raising awareness in Pakistan. Read the Story
- 🎗️ National-Level Fundraiser Award (Relay for Life) – Recognized for exceptional fundraising efforts at the national level, supporting cancer awareness and research.
Affiliations
- International Youth Media Summit (IYMS) – As a Marketing Specialist and Youth Committee Member
- YES Program (Youth Exchange and Study Program) – As a YES Program Alumni
- iEARN Pakistan – For my project work and collaboration with iEARN, focusing on youth empowerment and social change.
- Relay for Life – As a National-Level Fundraiser Award Winner,
Certification
Social Media Marketing Hubspot
Interests
Reading
Gym
Content Creation
Travelling
Timeline
Assistant Marketing Manager
AIMVIZ
01.2022 - 05.2023
Marketing Team Leader
AIMVIZ
01.2021 - 12.2021
Senior Marketing Executive
AIMVIZ
01.2020 - 12.2020
Marketer
International Youth Media Summit
08.2019 - Current
Social Media Marketing Hubspot
04-2019
Inbound Marketing Hubspot
04-2019
Marketing Executive
AIMVIZ
01.2019 - 12.2019
MBA - Advertising And Marketing
Institute of Business Management
05.2001 -
BBA - Business Administration
Iqra University
05.2001 -
High School Diploma -
Daniel Boone High School
05.2001 -
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