Julia Carden
Havertown,PA
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Analyst, Search Engine Marketing
CMI Media Group
02.2024 - Current
- Enhanced department procedures by leading a Q/A task force to improve processes and reduce account errors.
- Established as primary contact for clients, supplier partners, and internal teams to provide smooth day-to-day collaboration.
- Train multiple junior team members on account management, advanced optimizations, and provide feedback for assigned projects.
- Demonstrate strong analytical knowledge and experience through successfully navigating multiple platforms, such as Google Analytics, Adobe Analytics, SEM Rush, and Search Ads 360.
Analyst, Search Engine Marketing
CMI Media Group
07.2022 - 02.2024
- Collaborate closely with cross functional teams to achieve client deliverables, ensure consistency across departments, and communicate any team updates accordingly.
- Mentored at least three peers to facilitate their transition into new roles, supported their onboarding process, and organized weekly meetings to offer ongoing guidance and help.
- Independently managed daily tasks for paid search campaigns across Google Ads, Bing Ads, and Youtube accounts.
- Led client and supplier partner meetings, discuss project details, answered client queries, and coordinated upcoming deadlines/deliverables.
- Developed tactical planning slides for 2024 year and assisted with client presentation.
Associate Analyst
CMI Media Group
09.2021 - 07.2022
- Provided detailed optimizations to supervisors for review to improve KPIs and ensure campaign goals are being met across various accounts.
- Managed budgets for 3M+ accounts to ensure spend was delivered in full and pacing accordingly.
- Assisted with developing paid search ad copy and keywords for new brand launches.
Education
Bachelor of Science - Marketing
West Chester University of Pennsylvania
West Chester, PA05.2021
Study Abroad
University of New Haven
Florence, Italy05.2020
Skills
- Performance monitoring
- Data Analysis
- Client Relationship Management
- Analytics program experience
- Process Improvements
Certification
- Google Ads Certification
- Microsoft Ads Certification
- Google Analytics Certification
Timeline
Senior Analyst, Search Engine Marketing
CMI Media Group
02.2024 - Current
Analyst, Search Engine Marketing
CMI Media Group
07.2022 - 02.2024
Associate Analyst
CMI Media Group
09.2021 - 07.2022
Bachelor of Science - Marketing
West Chester University of Pennsylvania
Study Abroad
University of New Haven
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