KURT LAUFER
Philadelphia,PA
Summary
Results-driven Integrated Media Sales Leader with a proven track record of leading sales teams and executing innovative marketing strategies across all major platforms. Most recently, served as VP of Sales & Digital at HOT 97 & WBLS in New York, overseeing a $50 million budget. Also lead Digital Sales at CBS New York & CBS Philly for 5 years, departing in 2016 to launch my Agency, Ace Attribution Group, executing over $30 million in integrated media campaigns as the AOR for Amerigas.
Overview
13
13
years of professional experience
Work History
Vice President of Sales & Marketing
The Law Offices Of Michael S. Lamonsoff
09.2023 - Current
- Currently managing multi-million dollar marketing budget for one of New York City's largest law firms
- Collaborate with diverse integrated media partners across all major platforms, including outdoor/billboards, to execute targeted marketing campaigns
- Spearhead creative process at every stage of marketing funnel, driving new revenue through acquisition of new cases
- Leveraging advanced analytics and insights to make strategic decision-making decisions, optimize campaigns, and drive measurable results
- Case intake as increased by 25% in first 120 days
Vice President, Sales & Digital
HOT 97 & WBLS (MediaCo - Formerly Emmis)
02.2021 - 09.2023
- VP of Sales & Digital, managing a $50 million annual budget
- Oversaw sales team of 8, with heavy focus on integrated media, significantly increasing digital revenue while traditional media (radio) outpaced market growth
- Spearheaded development and implementation of comprehensive integrated marketing campaigns for major brands, combining traditional and digital media channels to maximize reach and impact
- Transitioned to VP of Digital Sales in January of 2023, increasing digital revenue by 30%, from $8 million in 2022 to $11 million through September 2023
- Collaborated with cross-functional teams, including creative, sales, programming, and promotions to align marketing strategies and overall business objectives.
National Media Buyer (AOR) - AmeriGas
| Founder - Ace Attribution Group, LLC - Agency
05.2016 - 03.2022
- Executed national integrated marketing strategy in 23 markets for Cynch, their exclusive 'home delivery' service for grilling propane tanks
- Placed over $20 million in media buys, including Digital, Linear TV, OTT/CTV, Radio, Outdoor, Podcast & Streaming, Email, Social, Branded Content, and Influencer Marketing
- Increased sales by 400% during Covid (2020-2021)
- Curated multimedia content, utilizing data analytic tools to assess campaign performance, providing actionable insights for optimization and continuous improvement
Head of Digital Sales
| CBS NEW YORK
08.2014 - 05.2016
- Promoted to CBS New York by President of Sales, Michael Weiss, after Philadelphia had the fastest digital revenue growth among all major CBS markets in 2011 & 2012
- Managed $30 million annual sales budget in New York with over 90 AE's
- Increased digital revenue by 35% in 2015 vs. 2014
- Created integrated experiential campaigns using CBS tent pole events
- Played vital sales leadership role in determining CBS corporate digital strategy for local markets
- Consistently exceeded revenue goals, growing digital revenue by double digits each year
Head of Digital Sales
| CBS PHILADELPHIA
07.2011 - 07.2014
- Oversaw $10 million annual digital budget and (70 AE's), always exceeding budget revenue goals
- Designed integrated campaigns for major brands, including Penn Med, AmeriGas, Ford Motor Co, & PNC
- Sales increased by 25% in 2012 vs. 2011, and continued with 30% growth in 2013
- Led entire country in sales growth, winning prestigious national CBS Award: Digital Sales Market of the Year 2013
Education
Bachelor of Arts - Business & Finance
Gettysburg College
Gettysburg, PASkills
- Proven Sales Leader with Budgetary Management
- Integrated Multi-Channel Media Expert
- Experienced Media Buyer, All Platforms
- Full Understanding of Attribution & Reporting
Timeline
Vice President of Sales & Marketing
The Law Offices Of Michael S. Lamonsoff
09.2023 - Current
Vice President, Sales & Digital
HOT 97 & WBLS (MediaCo - Formerly Emmis)
02.2021 - 09.2023
National Media Buyer (AOR) - AmeriGas
| Founder - Ace Attribution Group, LLC - Agency
05.2016 - 03.2022
Head of Digital Sales
| CBS NEW YORK
08.2014 - 05.2016
Head of Digital Sales
| CBS PHILADELPHIA
07.2011 - 07.2014
Bachelor of Arts - Business & Finance
Gettysburg College
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