KYLE SMITH
Wyoming
Summary
Results-driven marketing and account management professional with 10+ years of experience driving digital campaigns, building client relationships, and boosting revenue. Skilled at leading cross-functional teams, executing growth strategies, and using data to optimize performance. Strong background in customer success, campaign development, and sales enablement. Comfortable managing multiple clients and projects in fast-paced environments.
Overview
16
16
years of professional experience
Work History
Digital Marketing Account Manager
One Firefly
2022.11 - Current
- Manage a portfolio of digital marketing clients across the tech and AV industries.
- Drive performance through tailored campaigns, SEO, AdWords, and social strategy.
- Leverage analytics to optimize content and user engagement.
- Collaborate with internal teams and vendors to launch and scale initiatives.
Customer Relationship Manager
Net Driven
2017.12 - 2022.10
- Advised auto dealers on digital best practices including SEO, paid ads, and social.
- Increased client retention through proactive communication and support.
- Served as the primary point of contact for a large client base.
- Implemented process improvements to reduce churn and boost satisfaction.
Account Executive
Sinclair Broadcast Group
2016.10 - 2017.12
- Built and managed advertising accounts for regional businesses.
- Created compelling pitch decks and campaign proposals.
- Grew account revenue through upselling and new business development.
New Accounts Representative
Keystone Automotive
2015.10 - 2016.10
- Onboarded new clients and educated them on product lines and services.
- Delivered consistent follow-ups to ensure satisfaction and long-term loyalty.
- Attended trade shows and events to generate leads and deepen partnerships.
BMW Client Advisor
Tom Hesser BMW
2014.06 - 2015.10
- Sold new and certified pre-owned BMW vehicles.
- Guided clients through vehicle selection, test drives, feature demonstrations, and financing.
- Delivered personalized, concierge-level experiences throughout the buying process.
Inventory & Merchandising Supervisor (concurrent/part-time)
Best Buy
2014.05 - 2015.10
- Led a team in maintaining store visuals, stock levels, and compliance.
- Implemented strategic merchandising changes to boost in-store sales.
- Used sales and inventory data to guide decision-making.
Sales Supervisor
Best Buy
2013.03 - 2014.05
- Trained and motivated a team of 15+ associates.
- Delivered excellent customer service while exceeding department KPIs.
- Resolved escalated customer issues with professionalism and speed.
Sales Associate
Best Buy
2009.10 - 2013.03
- Provided hands-on support to customers in identifying products and services.
- Recognized for top-tier customer service and product knowledge.
- Took initiative in mentoring new team members.
Education
No Degree - General Studies
Luzerne County Community College
01.2008
High School Diploma -
Lake-Lehman High School
01.2008
Skills
- Account Management & Retention
- Google Analytics & Web Optimization
- Digital Strategy & Campaign Execution
- Social Media Marketing & Content Creation
- Client Relationship Management
- Team Leadership & Sales Coaching
- CRM & Marketing Automation Tools
- KPI Monitoring & ROI Analysis
Timeline
Digital Marketing Account Manager
One Firefly
2022.11 - Current
Customer Relationship Manager
Net Driven
2017.12 - 2022.10
Account Executive
Sinclair Broadcast Group
2016.10 - 2017.12
New Accounts Representative
Keystone Automotive
2015.10 - 2016.10
BMW Client Advisor
Tom Hesser BMW
2014.06 - 2015.10
Inventory & Merchandising Supervisor (concurrent/part-time)
Best Buy
2014.05 - 2015.10
Sales Supervisor
Best Buy
2013.03 - 2014.05
Sales Associate
Best Buy
2009.10 - 2013.03
No Degree - General Studies
Luzerne County Community College
High School Diploma -
Lake-Lehman High School